Nonprofits and Social Media:
                               First Projects




                       Beth Kanter, Beth’s ...
Beth Kanter: Offline




     Photo by Steve Goodman
Beth Kanter: Online

           Profiles
              &
                                            Content in
          ...
David Wilcox
http://socialmedia.wikispaces.com/Social+media+game
Photo by Preetam Rai
Social Media?




http://www.flickr.com/photos/raincitystudios/


                       Two Minute Poll
Using the Internet to instantly
collaborate, share information, and
have a conversation about ideas
we care about.
Anthropology
  Professor
Michael Wesch
   from the
 University of
    Kansas
explains it best

  Let’s Watch!
What are
    the core
    themes?




http://www.flickr.com/photos/kk/
Listening

http://www.flickr.com/photos/sookie/
Conversations




http://www.flickr.com/photos/vox/
Openness
Source: Alan Levine – CogDog Blog
y!
                     ess
                 t’sM
                I




http://www.flickr.com/photos/petroleumjelliffe/
INSERT NAME OF
COOL NEW SOCIAL
   MEDIA TOOL
To Reach Outcomes!
Low Risk Experiments




   http://www.flickr.com/photos/striatic
Here’s some advice from Wendy
Harmon, Red Cross Blogger
• A project that won’t take much
  time and relates to org goals.
• Write down your successes.
• Write down your challenge...
Some project
   ideas!




 http://www.flickr.com/photos/johnnyhuh/
Project 1: Find People and
Listen
A homeless
person isn’t
  someone
you pass on
  your way
into a fancy
 restaurant
Think google for social media
      conversations …
How do they work?

1.   What do you monitor?
2.   Search terms
3.   Set up
4.   Monitor




Technorati Search, Watchlists
...
Project 2: Join the Conversation




           http://www.flickr.com/photos/vox/
The ability to have a
conversation
Read and comment on blogs
  Think before you write!

     What did they say well?
      What did they miss?
        Answer...
How do you comment on blogs?
Project 3: Your
     Blog




                  http://www.flickr.com/photos/brettlider/
Individual Blogs


      Reflect about
      your practice

      Connect with
         peers

      Back up brain




htt...
Creating a blog takes less
time than making this
http://www.flickr.com/photos/alismith44/




Step 4:
Read a few good blogs
There are two ways to consume information on the web
How does it work?

RSS Reader
           http://www.flickr.com/photos/smudie/
Project 5: Use Tagging To Share
Resources
Social Bookmarking
Reduce Email Clutter
What did you
What are some ways that
Nonprofits can pick the low
                              tag?




     Take advantag...
How does it work?
External Communication
Project 6: Tell Your Story in Text
Blog the Impact of
your program!
We don’t have
   time …
Bad idea



 My .org
In order of amount of
    time/investment/complexity
•   Find blogs
•   Read blogs
•   Comment on blogs
•   Get bloggers t...
Photos can tell your stories




Project 7: Tell Your Story In Pictures
Watercooler conversations
 (mediated by photos)
              1) I share my pics ->


                                 -> ...
Social Features
http://www.flickr.com/photos/zoomar/




Flickr it isn’t just about doggy photos
Your Flickr Account as Organizational brochure
A Flickr Group To Record A Short-Term Activity
Community Organizing
A Contest
Project 8: Social Networking
Social Networks: First Generation

                                               1) I am linked to ->


                 ...
Now I
know
all
these
people!
Social Networks, a
  good thing …
No time?
No time?
Project 9: Social
Presence
Dip in or Stay Hyper Connected
How Used?




 In an emergency?
Project 10: Widgets
Don’t Forget!
                                                http://bethkanter.wikispaces.com




It takes 21 days to mak...
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
RWJ LIFP Workshops
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RWJ LIFP Workshops

  1. Nonprofits and Social Media: First Projects Beth Kanter, Beth’s Blog Photo by Thomas Hawk
  2. Beth Kanter: Offline Photo by Steve Goodman
  3. Beth Kanter: Online Profiles & Content in Presence many places RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
  4. David Wilcox http://socialmedia.wikispaces.com/Social+media+game
  5. Photo by Preetam Rai
  6. Social Media? http://www.flickr.com/photos/raincitystudios/ Two Minute Poll
  7. Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
  8. Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!
  9. What are the core themes? http://www.flickr.com/photos/kk/
  10. Listening http://www.flickr.com/photos/sookie/
  11. Conversations http://www.flickr.com/photos/vox/
  12. Openness
  13. Source: Alan Levine – CogDog Blog
  14. y! ess t’sM I http://www.flickr.com/photos/petroleumjelliffe/
  15. INSERT NAME OF COOL NEW SOCIAL MEDIA TOOL
  16. To Reach Outcomes!
  17. Low Risk Experiments http://www.flickr.com/photos/striatic
  18. Here’s some advice from Wendy Harmon, Red Cross Blogger
  19. • A project that won’t take much time and relates to org goals. • Write down your successes. • Write down your challenges. • Ask the people you want to connect with whether they think your outreach and listening is valuable. • Watch other nonprofits and copy and remix for your next project. • Rinse, repeat.
  20. Some project ideas! http://www.flickr.com/photos/johnnyhuh/
  21. Project 1: Find People and Listen
  22. A homeless person isn’t someone you pass on your way into a fancy restaurant
  23. Think google for social media conversations …
  24. How do they work? 1. What do you monitor? 2. Search terms 3. Set up 4. Monitor Technorati Search, Watchlists and Google Alerts
  25. Project 2: Join the Conversation http://www.flickr.com/photos/vox/
  26. The ability to have a conversation
  27. Read and comment on blogs Think before you write! What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
  28. How do you comment on blogs?
  29. Project 3: Your Blog http://www.flickr.com/photos/brettlider/
  30. Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
  31. Creating a blog takes less time than making this
  32. http://www.flickr.com/photos/alismith44/ Step 4: Read a few good blogs
  33. There are two ways to consume information on the web
  34. How does it work? RSS Reader http://www.flickr.com/photos/smudie/
  35. Project 5: Use Tagging To Share Resources
  36. Social Bookmarking
  37. Reduce Email Clutter
  38. What did you What are some ways that Nonprofits can pick the low tag? Take advantage of the social aspect of tagging
  39. How does it work?
  40. External Communication
  41. Project 6: Tell Your Story in Text
  42. Blog the Impact of your program!
  43. We don’t have time …
  44. Bad idea My .org
  45. In order of amount of time/investment/complexity • Find blogs • Read blogs • Comment on blogs • Get bloggers to write about your program • Write personal blog about your practice • Internal org blog behind the firewall • Org public blog – group authors • Blogs by patients or clients as support service
  46. Photos can tell your stories Project 7: Tell Your Story In Pictures
  47. Watercooler conversations (mediated by photos) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  48. Social Features
  49. http://www.flickr.com/photos/zoomar/ Flickr it isn’t just about doggy photos
  50. Your Flickr Account as Organizational brochure
  51. A Flickr Group To Record A Short-Term Activity
  52. Community Organizing
  53. A Contest
  54. Project 8: Social Networking
  55. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
  56. Now I know all these people!
  57. Social Networks, a good thing
  58. No time?
  59. No time?
  60. Project 9: Social Presence
  61. Dip in or Stay Hyper Connected
  62. How Used? In an emergency?
  63. Project 10: Widgets
  64. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one project what first step will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!

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