My Work: The Networked Nonprofit
Networked Nonprofits are simple, agile, and transparent Listen and engage with networks of people and organizations to reach outcomes Staff and board leverage their professional networks in service of mission Experts at using social media and online collaboration tools to make the world a better place
Networked Leadership Mindset and Skillsets
• Leadership through active social participation and engagement • Listening and cultivating organizational and professional networks, including influencers • An authentic voice and compelling personal brand • Transparent, agile, and responsive • Shares content with and from network to create positive loop • Social media literacy and comfort • Effective online collaboration internally and w/ outsiders
Start With Your Insiders!! Staff
Board • Believe in your organization • Have the desire to work to make things better • Understand your nonprofit mission and the bigger picture • Already have great stories about your organization • Have networks who may already be interested in your organization • Know your organization and industry really well • May already be using social media channels
RWJF: Foundation Strategy
-‐ #cultureofhealth “We believe that striving toward a culture of health will help us realize our mission to improve health and health care for all Americans. ” GOALS Inform Behavior Change Audience: Grantees, Researchers, Policy Makers, Practitioners
Turtle • Profile locked down
(or not present) • Share content with family and personal friends • Little benefit to your organization/professional Jelly Fish • Profile open to all • Share content & engage frequently with little censoring • Potential decrease in respect Chameleon • Profile open, curated connections • Engagement Strategy: Purpose, Audience, Persona, Tone • Increased thought leadership for you and your organization Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-‐Malaterre (2013) What Kind of Social Animal Are You?
Your Social Profile is
an Elevator Speech • What is your professional expertise? • Why should someone follow you? • What hashtags or keywords align with your objectives, audiences? • Does your cover image align with your objectives, audiences? • What makes you human? • Disclaimer?
Many More Tips in the
Book www.bethkanter.org The Happy Healthy Nonprofit http://bit.ly/happyhealthynpbook