The Significance of Social Software (why you are here)
Social Software <ul><li>“ all uses of software that are support interacting groups, even if the interaction is offline” (A...
Examples <ul><li>Blogs </li></ul><ul><li>Social network sites </li></ul><ul><li>Media sharing systems </li></ul><ul><li>Wi...
Significant Changes <ul><li>design </li></ul><ul><li>spread of participation </li></ul><ul><li>social behavior </li></ul>
 
<ul><li>Hack it up, get it out there </li></ul><ul><li>Learn from your users, evolve the system with them </li></ul><ul><l...
Values are built into software
 
 
 
 
Conclusion <ul><li>Designers! </li></ul><ul><li>Researchers! </li></ul><ul><li>Business folks! </li></ul>
Thank you! <ul><li>For more information: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.danah...
 
<ul><li>Professor: “What do you do when your students invite you to be their friend on Facebook?”  </li></ul><ul><li>Me: “...
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The Significance of Social Software

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The Significance of Social Software

  1. 1. The Significance of Social Software (why you are here)
  2. 2. Social Software <ul><li>“ all uses of software that are support interacting groups, even if the interaction is offline” (Allan) </li></ul><ul><li>“ stuff worth spamming” (Shirky) </li></ul><ul><li>“ software that supports, extends, or derives added value from human social behavior” (Coates) </li></ul>
  3. 3. Examples <ul><li>Blogs </li></ul><ul><li>Social network sites </li></ul><ul><li>Media sharing systems </li></ul><ul><li>Wikis </li></ul><ul><li>Tagging </li></ul><ul><li>Mashups </li></ul>
  4. 4. Significant Changes <ul><li>design </li></ul><ul><li>spread of participation </li></ul><ul><li>social behavior </li></ul>
  5. 6. <ul><li>Hack it up, get it out there </li></ul><ul><li>Learn from your users, evolve the system with them </li></ul><ul><li>Make your presence known, invite feedback </li></ul><ul><li>Monetization? Add a few ads here and there </li></ul>
  6. 7. Values are built into software
  7. 12. Conclusion <ul><li>Designers! </li></ul><ul><li>Researchers! </li></ul><ul><li>Business folks! </li></ul>
  8. 13. Thank you! <ul><li>For more information: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.danah.org/ </li></ul></ul><ul><li>Thanks to the MacArthur Foundation and Yahoo! for funding my research </li></ul>
  9. 15. <ul><li>Professor: “What do you do when your students invite you to be their friend on Facebook?” </li></ul><ul><li>Me: “Smile and say thank you, because it's a sign that they respect you.” </li></ul>

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