The document discusses the importance of leveraging social media for fundraising and community engagement, highlighting tools and strategies to effectively connect with audiences. Key takeaways include the significance of listening to your audience, building a social media strategy, and participating in conversations that foster relationships. It also emphasizes taking small steps and experimenting before fully committing to a social media approach.

1. How do we use all this technology? Beth Kanter, Beth’s Blog Search Institute – November 2008 – Photo by Shapeshift

2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

3. Beth Kanter: Trainer Photo by Steve Goodman

9. Over $215,000 raised ….

13. Key Takeaways … To understand the basics of an effective social media strategy An introduction to social media tools and how to choose Leave the room with one idea to try at the office

14. http://socialmedia-success.wikispaces.com/Search+Institute

15. Agenda What is social media? Why bother? How to approach it strategically? Social Media Game

16. Two Minute Poll Let’s find out about you? http://www.flickr.com/photos/raincitystudios/

18. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

19. Powered by the tools …. The few tools you strategically choose

20. Why should we care?

21. How people are getting info to make decisions With my friends

29. Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Digital natives

30. Objective Audience Strategy Time Staffing Policy Experiment Before you jump in ….

31. Objective

32. Audience: Stand Up If …

33. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …

35. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking

36. 5-10 hours per week 10-15 hours per week 20+ hours per week 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking

37. Staffing

38. “ I was a Facebook junkie before I was hired!”

39. Gen Y Nonprofit Leadership Bloggers

41. Define a box Define a Box

47. Start small, reiterate over and over

48. The best advice from Wendy Harmon, Red Cross Blogger

49. Let’s walk the line …. Ready Not Ready

50. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content

51. Listening

52. Why are you listening? What decisions or actions? Who? What?

55. A homeless person isn’t someone you pass on your way into a fancy restaurant

56. Twitter Search

57. Do you think Twitter is Pointless?

58. “ We follow conversations about strokes. Reading a long string of comments is very insightful. We share this "trail" back with our staff who oversee caregiver networks. Our staff were can see for themselves how social media is a powerful way of communicating and in being in the right place to provide support and resources to those in need who might come to us. We are working on a plan now.” - American Heart Association

59. http://www.flickr.com/photos/smudie / RSS Reader

60. There are two ways to consume information on the web

63. Not here

64. Join the Conversation: Participate http://www.flickr.com/photos/vox /

65. Engaging around ideas

66. Engaging around ideas

67. Sharing your story social media style …

73. It’s more than a site to print photos

74. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

76. Social Features

79. Sharing your story

80. Stakeholders create their own experience

81. Outposts and homebase

85. Generating Buzz

86. Capital Area Food Bank of Texas

88. Participation

90. It’s about engaging the right 6 people

91. Social network Community Building & Social Networking

92. Knowledge Sharing

93. Social Networking Platform

94. Friendship Profile Content Outreach Workflow

95. Establish a routine and stick to it

96. What are the organizational options?

97. Fan Pages

101. Source: littleoslo.com - Blogpoly Social Media Game Beth Kanter Beth’s Blog

102. Source: littleoslo.com - Blogpoly The Social Media Game Remix History

103. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

104. http://internet-fundraising.wikispaces.com/

105. Photo by Preetam Rai

106. Added “Situations” and Point System

107. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!

108. Objective Cards

109. You run a youth program that wants to incorporate social media into a youth service program so young people can raise awareness and get people to donate, contributed canned goods, or volunteer at local food bank.

110. People Cards

111. Strategy Reference Cards

112. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking

113. Pick Your Tools: You Only Get Ten Points!

114. But real life happens!

115. Situation Cards

116. Review Your Objective and Strategy Reference Cards – 5 min Identify Audience –5 min Strategy/Tools – 15 min – 10 points Situation – Revise Strategy –5 min 6. Report Out –15 min