SlideShare a Scribd company logo

New Hampshire Nonprofits

Networked Nonprofit Workshop

1 of 73
Download to read offline
Social	
  Media	
  Strategies	
  to	
  Enhance	
  Your	
  
Online	
  Presence
Beth	
  Kanter
November,	
  2017
@kanter
www.bethkanter.org
Beth  Kanter: Master  Trainer,  Speaker,  Author and  
Nonprofit  Thought  Leader
My	
  Work:	
  The	
  Networked	
  Nonprofit
Networked	
  Nonprofits	
  are	
  simple,	
  agile,	
  and	
  
transparent	
  	
  	
  
Listen	
  and	
  engage	
  with	
  networks	
  of	
  people	
  
and	
  organizations	
  to	
  reach	
  outcomes
Staff	
  and	
  board	
  leverage	
  their	
  professional	
  
networks	
  in	
  service	
  of	
  mission
Experts	
  at	
  using	
  social	
  media	
  and	
  online	
  
collaboration	
  tools	
  to	
  make	
  the	
  world	
  a	
  better	
  
place	
  	
  	
  
Who	
  is	
  in	
  the	
  Room?
Slido.Com
Event	
  Code:	
  #NHNP-­‐1
What	
  is	
  your	
  burning	
  question?
TOPICS
OUTCOMES
Buffet  
Interactive
Reflective
Slido.Com – NHNP-­1
FRAMING
The	
  Agenda
Implement	
  one	
  
small	
  step	
  
towards	
  
becoming	
  a	
  
networked	
  
nonprofit
• Breaking	
  Through	
  the	
  
Noise
• Social	
  Media	
  
Assessment
• Writing	
  Your	
  Social	
  
Media	
  Strategy
• Tips:	
  Content,	
  
Channels,	
  and	
  
Champions
• Q/A,	
  Reflection,	
  Raffle
http://bethkanter.wikispaces.com/NHNP-­‐1
Ad

Recommended

Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopBeth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteBeth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master ClassBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 

More Related Content

What's hot

The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy FundraiserBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Making Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsMaking Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsBeth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutBeth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference KeynoteBeth Kanter
 
Leveraging Social Media to Build Better Futures
Leveraging Social Media to Build Better FuturesLeveraging Social Media to Build Better Futures
Leveraging Social Media to Build Better FuturesDavid Hood
 
Emerging Leaders: Smarter Professional Networking
Emerging Leaders:  Smarter Professional NetworkingEmerging Leaders:  Smarter Professional Networking
Emerging Leaders: Smarter Professional NetworkingBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Knight Foundation - Digital Media Center - Foundation Convening
Knight Foundation - Digital Media Center - Foundation ConveningKnight Foundation - Digital Media Center - Foundation Convening
Knight Foundation - Digital Media Center - Foundation ConveningBeth Kanter
 
Emerging Nonprofit Leaders: Mentor Check-In
Emerging Nonprofit Leaders:  Mentor Check-InEmerging Nonprofit Leaders:  Mentor Check-In
Emerging Nonprofit Leaders: Mentor Check-InBeth Kanter
 
The Happy Healthy Capacity Builder
The Happy Healthy Capacity BuilderThe Happy Healthy Capacity Builder
The Happy Healthy Capacity BuilderBeth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserBeth Kanter
 
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...VolunteerMatch
 
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA KeynoteThe Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA KeynoteBeth Kanter
 

What's hot (20)

The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Making Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsMaking Social Media Work for Small Organizations
Making Social Media Work for Small Organizations
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
N2Vlabs Talks
N2Vlabs TalksN2Vlabs Talks
N2Vlabs Talks
 
Leveraging Social Media to Build Better Futures
Leveraging Social Media to Build Better FuturesLeveraging Social Media to Build Better Futures
Leveraging Social Media to Build Better Futures
 
Emerging Leaders: Smarter Professional Networking
Emerging Leaders:  Smarter Professional NetworkingEmerging Leaders:  Smarter Professional Networking
Emerging Leaders: Smarter Professional Networking
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Knight Foundation - Digital Media Center - Foundation Convening
Knight Foundation - Digital Media Center - Foundation ConveningKnight Foundation - Digital Media Center - Foundation Convening
Knight Foundation - Digital Media Center - Foundation Convening
 
Emerging Nonprofit Leaders: Mentor Check-In
Emerging Nonprofit Leaders:  Mentor Check-InEmerging Nonprofit Leaders:  Mentor Check-In
Emerging Nonprofit Leaders: Mentor Check-In
 
CVNL Workshop
CVNL WorkshopCVNL Workshop
CVNL Workshop
 
The Happy Healthy Capacity Builder
The Happy Healthy Capacity BuilderThe Happy Healthy Capacity Builder
The Happy Healthy Capacity Builder
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...
August BPN - Professional Development: Using Your Skills to Get Ahead and Hel...
 
The Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA KeynoteThe Happy Healthy Nonprofit Marketer: AMA Keynote
The Happy Healthy Nonprofit Marketer: AMA Keynote
 

Viewers also liked

Vicsport: Scaling Innovation & Demonstrating Impact
Vicsport: Scaling Innovation & Demonstrating ImpactVicsport: Scaling Innovation & Demonstrating Impact
Vicsport: Scaling Innovation & Demonstrating ImpactDoing Something Good
 
VicHealth Concept Development Workshop slides
VicHealth Concept Development Workshop slidesVicHealth Concept Development Workshop slides
VicHealth Concept Development Workshop slidesDoing Something Good
 
How To Think Like A Nonprofit Social Media Genius
How To Think Like A Nonprofit Social Media GeniusHow To Think Like A Nonprofit Social Media Genius
How To Think Like A Nonprofit Social Media GeniusBeth Kanter
 
Local Food Launchpad 2016 Concept Development Workshop
Local Food Launchpad 2016 Concept Development WorkshopLocal Food Launchpad 2016 Concept Development Workshop
Local Food Launchpad 2016 Concept Development WorkshopDoing Something Good
 
Local Food Launchpad Launch Presentation Rachel Carey
Local Food Launchpad Launch Presentation Rachel CareyLocal Food Launchpad Launch Presentation Rachel Carey
Local Food Launchpad Launch Presentation Rachel CareyDoing Something Good
 
Making Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportMaking Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportDoing Something Good
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
 

Viewers also liked (8)

Vicsport: Scaling Innovation & Demonstrating Impact
Vicsport: Scaling Innovation & Demonstrating ImpactVicsport: Scaling Innovation & Demonstrating Impact
Vicsport: Scaling Innovation & Demonstrating Impact
 
VicHealth Concept Development Workshop slides
VicHealth Concept Development Workshop slidesVicHealth Concept Development Workshop slides
VicHealth Concept Development Workshop slides
 
How To Think Like A Nonprofit Social Media Genius
How To Think Like A Nonprofit Social Media GeniusHow To Think Like A Nonprofit Social Media Genius
How To Think Like A Nonprofit Social Media Genius
 
LFLP Concept Development Lab #1
LFLP Concept Development Lab #1LFLP Concept Development Lab #1
LFLP Concept Development Lab #1
 
Local Food Launchpad 2016 Concept Development Workshop
Local Food Launchpad 2016 Concept Development WorkshopLocal Food Launchpad 2016 Concept Development Workshop
Local Food Launchpad 2016 Concept Development Workshop
 
Local Food Launchpad Launch Presentation Rachel Carey
Local Food Launchpad Launch Presentation Rachel CareyLocal Food Launchpad Launch Presentation Rachel Carey
Local Food Launchpad Launch Presentation Rachel Carey
 
Making Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportMaking Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for Vicsport
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected World
 

Similar to New Hampshire Nonprofits

Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceBeth Kanter
 
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand WorkshopBeth Kanter
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsDori Albora
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersKDMC
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersKDMC
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingDeirdre Walsh
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategyGood Circle
 
Creating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your NonprofitCreating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your NonprofitDonorPath
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopBeth Kanter
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social PlatformsBeth Kanter
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social mediaDeluxe Corporation
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACLyndal Cairns
 
Effective social media for the AEC industry
Effective social media for the AEC industryEffective social media for the AEC industry
Effective social media for the AEC industryhharrill
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a PrimerSarah McMaster
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
 

Similar to New Hampshire Nonprofits (20)

Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media Presence
 
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand Workshop
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications Strategy
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation Leaders
 
Social Media Strategy for Foundation Leaders
Social Media Strategy for Foundation LeadersSocial Media Strategy for Foundation Leaders
Social Media Strategy for Foundation Leaders
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategy
 
Creating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your NonprofitCreating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your Nonprofit
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social Platforms
 
Jump start your smb using social media
Jump start your smb using social mediaJump start your smb using social media
Jump start your smb using social media
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMAC
 
Effective social media for the AEC industry
Effective social media for the AEC industryEffective social media for the AEC industry
Effective social media for the AEC industry
 
Best Practices in Student Media Marketing
Best Practices in Student Media MarketingBest Practices in Student Media Marketing
Best Practices in Student Media Marketing
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a Primer
 
Content Strategy: How to Win at Social and Search with a Great Content Strategy
Content Strategy: How to Win at Social and Search with a Great Content StrategyContent Strategy: How to Win at Social and Search with a Great Content Strategy
Content Strategy: How to Win at Social and Search with a Great Content Strategy
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018
 

More from Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadBeth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
 
Crowdfunding for Beginners
Crowdfunding for BeginnersCrowdfunding for Beginners
Crowdfunding for BeginnersBeth Kanter
 
The Happy Healthy Nonprofit
The Happy Healthy NonprofitThe Happy Healthy Nonprofit
The Happy Healthy NonprofitBeth Kanter
 
TechSoup Webinar
TechSoup WebinarTechSoup Webinar
TechSoup WebinarBeth Kanter
 
Happy Healthy Nonprofit Webinar
Happy Healthy Nonprofit WebinarHappy Healthy Nonprofit Webinar
Happy Healthy Nonprofit WebinarBeth Kanter
 
Bringing a Culture of Wellbeing to Nonprofit Workplaces
Bringing a Culture of Wellbeing to Nonprofit WorkplacesBringing a Culture of Wellbeing to Nonprofit Workplaces
Bringing a Culture of Wellbeing to Nonprofit WorkplacesBeth Kanter
 
Global Giving Book Event
Global Giving Book EventGlobal Giving Book Event
Global Giving Book EventBeth Kanter
 

More from Beth Kanter (10)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Crowdfunding for Beginners
Crowdfunding for BeginnersCrowdfunding for Beginners
Crowdfunding for Beginners
 
The Happy Healthy Nonprofit
The Happy Healthy NonprofitThe Happy Healthy Nonprofit
The Happy Healthy Nonprofit
 
TechSoup Webinar
TechSoup WebinarTechSoup Webinar
TechSoup Webinar
 
Happy Healthy Nonprofit Webinar
Happy Healthy Nonprofit WebinarHappy Healthy Nonprofit Webinar
Happy Healthy Nonprofit Webinar
 
Bringing a Culture of Wellbeing to Nonprofit Workplaces
Bringing a Culture of Wellbeing to Nonprofit WorkplacesBringing a Culture of Wellbeing to Nonprofit Workplaces
Bringing a Culture of Wellbeing to Nonprofit Workplaces
 
Global Giving Book Event
Global Giving Book EventGlobal Giving Book Event
Global Giving Book Event
 

Recently uploaded

IEF Energy Outlooks Comparison Report-2024
IEF Energy Outlooks Comparison Report-2024IEF Energy Outlooks Comparison Report-2024
IEF Energy Outlooks Comparison Report-2024Energy for One World
 
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...Centre of Policy and Legal Reform
 
Manuscript Template Name of the Author PM24
Manuscript Template Name of the Author PM24Manuscript Template Name of the Author PM24
Manuscript Template Name of the Author PM24nissamant
 
MPA Lecture on Stakeholder Analysis.pptx
MPA Lecture on Stakeholder Analysis.pptxMPA Lecture on Stakeholder Analysis.pptx
MPA Lecture on Stakeholder Analysis.pptxJo Balucanag - Bitonio
 
Monroe Downtown Master Plan Public Meeting 2 Presentation
Monroe Downtown Master Plan Public Meeting 2 PresentationMonroe Downtown Master Plan Public Meeting 2 Presentation
Monroe Downtown Master Plan Public Meeting 2 Presentationabbystainfield
 
Presentation of the European Youth Foundation
Presentation of the European Youth FoundationPresentation of the European Youth Foundation
Presentation of the European Youth FoundationEuropeanYouthFoundation
 
2023 Winter Springs Water and Wastewater Rate Study Presentation
2023 Winter Springs Water and Wastewater Rate Study Presentation2023 Winter Springs Water and Wastewater Rate Study Presentation
2023 Winter Springs Water and Wastewater Rate Study PresentationVictoriaColangelo
 
Vertical Integration Webinar Presentation - NAPGN.pptx
Vertical Integration Webinar Presentation - NAPGN.pptxVertical Integration Webinar Presentation - NAPGN.pptx
Vertical Integration Webinar Presentation - NAPGN.pptxNAP Global Network
 
Central Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementCentral Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementVictoriaColangelo
 
Item # 4 - Community Improvement Grant Awards
Item # 4 - Community Improvement Grant AwardsItem # 4 - Community Improvement Grant Awards
Item # 4 - Community Improvement Grant Awardsahcitycouncil
 
Observance of the International Mother Language Day (IMLD) 2024.pdf
Observance of the International Mother Language Day (IMLD) 2024.pdfObservance of the International Mother Language Day (IMLD) 2024.pdf
Observance of the International Mother Language Day (IMLD) 2024.pdfChristina Parmionova
 
Lecture Presentation on Project Proposal
Lecture Presentation on Project ProposalLecture Presentation on Project Proposal
Lecture Presentation on Project ProposalJo Balucanag - Bitonio
 
Trading standards: How exposure to global trade shapes our living standards
Trading standards: How exposure to global trade shapes our living standardsTrading standards: How exposure to global trade shapes our living standards
Trading standards: How exposure to global trade shapes our living standardsResolutionFoundation
 
PMAI PM24 International Conference Program Schedule
PMAI PM24 International Conference Program SchedulePMAI PM24 International Conference Program Schedule
PMAI PM24 International Conference Program Schedulenissamant
 
Vertical Integration Webinar Presentation-Regions4.pptx
Vertical Integration Webinar Presentation-Regions4.pptxVertical Integration Webinar Presentation-Regions4.pptx
Vertical Integration Webinar Presentation-Regions4.pptxNAP Global Network
 
PMAI PM24: Guidelines for the Poster Presentation
PMAI PM24: Guidelines for the Poster PresentationPMAI PM24: Guidelines for the Poster Presentation
PMAI PM24: Guidelines for the Poster Presentationnissamant
 
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...ResolutionFoundation
 
Item # 1a - February 12, 2024 CC Minutes
Item # 1a - February 12, 2024 CC MinutesItem # 1a - February 12, 2024 CC Minutes
Item # 1a - February 12, 2024 CC Minutesahcitycouncil
 

Recently uploaded (20)

IEF Energy Outlooks Comparison Report-2024
IEF Energy Outlooks Comparison Report-2024IEF Energy Outlooks Comparison Report-2024
IEF Energy Outlooks Comparison Report-2024
 
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...
How to upgrade EU benchmarking in Fundamentals: the case of judicial reform i...
 
Manuscript Template Name of the Author PM24
Manuscript Template Name of the Author PM24Manuscript Template Name of the Author PM24
Manuscript Template Name of the Author PM24
 
MPA Lecture on Stakeholder Analysis.pptx
MPA Lecture on Stakeholder Analysis.pptxMPA Lecture on Stakeholder Analysis.pptx
MPA Lecture on Stakeholder Analysis.pptx
 
Monroe Downtown Master Plan Public Meeting 2 Presentation
Monroe Downtown Master Plan Public Meeting 2 PresentationMonroe Downtown Master Plan Public Meeting 2 Presentation
Monroe Downtown Master Plan Public Meeting 2 Presentation
 
Presentation of the European Youth Foundation
Presentation of the European Youth FoundationPresentation of the European Youth Foundation
Presentation of the European Youth Foundation
 
2023 Winter Springs Water and Wastewater Rate Study Presentation
2023 Winter Springs Water and Wastewater Rate Study Presentation2023 Winter Springs Water and Wastewater Rate Study Presentation
2023 Winter Springs Water and Wastewater Rate Study Presentation
 
Vertical Integration Webinar Presentation - NAPGN.pptx
Vertical Integration Webinar Presentation - NAPGN.pptxVertical Integration Webinar Presentation - NAPGN.pptx
Vertical Integration Webinar Presentation - NAPGN.pptx
 
Central Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementCentral Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs Agreement
 
Item # 4 - Community Improvement Grant Awards
Item # 4 - Community Improvement Grant AwardsItem # 4 - Community Improvement Grant Awards
Item # 4 - Community Improvement Grant Awards
 
Observance of the International Mother Language Day (IMLD) 2024.pdf
Observance of the International Mother Language Day (IMLD) 2024.pdfObservance of the International Mother Language Day (IMLD) 2024.pdf
Observance of the International Mother Language Day (IMLD) 2024.pdf
 
Lecture Presentation on Project Proposal
Lecture Presentation on Project ProposalLecture Presentation on Project Proposal
Lecture Presentation on Project Proposal
 
Revised Investigative Report on City Officials
Revised Investigative Report on City OfficialsRevised Investigative Report on City Officials
Revised Investigative Report on City Officials
 
Trading standards: How exposure to global trade shapes our living standards
Trading standards: How exposure to global trade shapes our living standardsTrading standards: How exposure to global trade shapes our living standards
Trading standards: How exposure to global trade shapes our living standards
 
PMAI PM24 International Conference Program Schedule
PMAI PM24 International Conference Program SchedulePMAI PM24 International Conference Program Schedule
PMAI PM24 International Conference Program Schedule
 
Rahil Foundation
Rahil Foundation Rahil Foundation
Rahil Foundation
 
Vertical Integration Webinar Presentation-Regions4.pptx
Vertical Integration Webinar Presentation-Regions4.pptxVertical Integration Webinar Presentation-Regions4.pptx
Vertical Integration Webinar Presentation-Regions4.pptx
 
PMAI PM24: Guidelines for the Poster Presentation
PMAI PM24: Guidelines for the Poster PresentationPMAI PM24: Guidelines for the Poster Presentation
PMAI PM24: Guidelines for the Poster Presentation
 
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
 
Item # 1a - February 12, 2024 CC Minutes
Item # 1a - February 12, 2024 CC MinutesItem # 1a - February 12, 2024 CC Minutes
Item # 1a - February 12, 2024 CC Minutes
 

New Hampshire Nonprofits

  • 1. Social  Media  Strategies  to  Enhance  Your   Online  Presence Beth  Kanter November,  2017
  • 2. @kanter www.bethkanter.org Beth  Kanter: Master  Trainer,  Speaker,  Author and   Nonprofit  Thought  Leader
  • 3. My  Work:  The  Networked  Nonprofit Networked  Nonprofits  are  simple,  agile,  and   transparent       Listen  and  engage  with  networks  of  people   and  organizations  to  reach  outcomes Staff  and  board  leverage  their  professional   networks  in  service  of  mission Experts  at  using  social  media  and  online   collaboration  tools  to  make  the  world  a  better   place      
  • 4. Who  is  in  the  Room? Slido.Com Event  Code:  #NHNP-­‐1
  • 5. What  is  your  burning  question?
  • 6. TOPICS OUTCOMES Buffet   Interactive Reflective Slido.Com – NHNP-­1 FRAMING The  Agenda Implement  one   small  step   towards   becoming  a   networked   nonprofit • Breaking  Through  the   Noise • Social  Media   Assessment • Writing  Your  Social   Media  Strategy • Tips:  Content,   Channels,  and   Champions • Q/A,  Reflection,  Raffle http://bethkanter.wikispaces.com/NHNP-­‐1
  • 12. Content Is King, Storytelling is Queen What hasn’t changed?
  • 13. 13 Stories  of  Impact • Why  should  your  audience  care? • What  problem  is  your  organization  working  to   solve  for  your  audience? • Why  should  someone  trust  your  organization  to   solve  the  problem? • What  is  the  call  to  action?
  • 17. A  “Who  Done  It”  Story  Told  Across  Social  Media  Channels  to  Land   Hank  and  his  Fuzzy  Purple  Hippo  Toy  A  Forever  Home
  • 18. Fuzzy  Purple  Hippo  Toy  Has  a  Medical  Emergency
  • 19. Fuzzy  Purple  Hippo  Toy  Resting  After  Surgery
  • 29. Great  storytelling  may  capture   attention,  you  also  need  to  empower   your  audience  to  share  your  stories   with  their  networks!
  • 30. Champions  Increase  Your  Reach  and  Engagement “If  you  hear  an  idea  from   10  people,   the  impact  is  completely   off  the  charts  compared   to  just  one  person   whispering  in  your  ear.” -­‐Seth  Godin
  • 37. Where  is  your  nonprofit?  Content,  Champions,  Channels     Objectives  and   audiences  for  social Inconsistent  content   and  storytelling  across   social  media  channels Haphazard  metrics Leader  and  employees   use  social  but  lacks   champion  strategy Content  is  consistent   process  based  on   personas  and  research Consistently  shares   content  across  social   channels  using   storytelling  best   practices Activate    staff  and   supporters  informally   Some  measurement    in   all  above Sporadic  content     and  social   presence Not  using   storytelling  best   practices Lack  of  social   media  champions   inside  or  outside Multi-­Channel  Content   Strategy,  Storytelling  Best   Practices,  Internal  Process,   and  Measurement Strategic  pilots  with   emerging  social  media   channels Formal  Champions   Strategy  and  regular   activation Reflection  and  Continuous   Improvement CRAWL WALK RUN FLY
  • 38. Where’s  Your  Organization  Now? • What  area  do  you  need   to  do  to  improve? Slido.Com – NHNP-­‐1
  • 40. How  To  Write  Your    Social  Media  Strategy Audience Objective Content Champions Channels
  • 41. AUDIENCE: Artists  and  people  in  their  neighborhood OBJECTIVES:   Increase  engagement by  2  comments  per  post  by  FY  2017 Content  analysis  of    conversations:  Does  it  make  the  organization  more   accessible? Increase  enrollment in  classes  and  attendance  at  events   by  5%  by  FY   2017 10%    students   /attenders  say  they  heard  about  us  through  Facebook,   Instagram,  or  Twitter CONTENT    AND  CHAMPIONS Show  the  human  face  of  artists,  remove  the  mystique,  get  audience  to   share  their  favorites,  connect  with  other  organizations.    Uses  best   practices  in  storytelling  and  content  creation  process.  Asks  artists  and   teachers  to  share  with  their  networks  on  FB.       CHANNELS Focused  on  Facebook,  Twitter,  and  Instagram  to  use  best  practices  and   align  engagement/content  with  other  channels  which  includes  flyers,   emails,  and  web  site.  Small  budget  for  FB  advertising  to  boost  good   performing  content  and  advertise  events  with  well-­‐crafted  landing  page   and  knowledge  of  audience  targets. Strategy:  Kearny  Street  Workshop
  • 42. PERSONAS:    Kearny  Street  Workshop  Example Artist  Persona: Cathy,    in  her  20’s,  uses   Instagram  and  Facebook   to  share  her  art  work.     Wants  to  participate  in   programs  and  exhibits  at   the  gallery. Neighborhood  Persona: Lee,  lives  and  works  in  the   neighborhood.    Is    a  cook.      Uses   Facebook  on  his  mobile  phone.        Has   not  visited  the  gallery  because  he   thought  it  was  a  private  club.  
  • 43. Define  Measurable  Objectives Reach   Engage Action Donate Grow  our  web  site   visitors  by  10% Increase   Engagement  rate  on   Facebook to  4% Increase  the  number   of  people  who   follow  us  on  Twitter   by  5% Increase  the  number   of  people  who   attend  our  events  by   5%
  • 45. Exercise:    People  and  Objectives • Describe  1  target  audiences  that  you  want  to   reach  through  social  media • What  action  do  you  want  the  audience  to  take? • How  will  you  measure  it?
  • 46. Social  Media  Building  Blocks:  The  3  C’s Content ChampionsChannels
  • 47. Digital  Content  Best  Practices • Content  themes  and  stories  resonate  with   your  audience  and  support  objectives •Content  is  shared  across  channels  and   optimized  for  different  social  media  channels • Different  Formats:  Video,  Photo,  Text   • Disciplined  work  flow  to  plan,  create,  curate,   share  and  measure  – weekly  or  monthly,  one   channel  or  many
  • 48. THE  PLANNING  WORK  FLOW SCHEDULING  &  ORGANIZING Who,  What,  When,  Channel THEME  DISCOVERY Make  a  high  level  plan RESEARCH  &  BRAINSTORMING What  content  do  personas  want  to  consume?
  • 49. Content  Themes • Behind  the  scenes  at  your  organization • Stories  of  impact  about  the  target  audience • Showcase  programs  or  services • Fun  or  inspiring  stories  or  content • Educational  or  practical  tips • Industry  or  local  news,  breaking  news,  news  jacking • Research,  data,  policy  information • Curate  content  useful  to  your  audience • User-­‐generated  content
  • 51. Editorial  Calendar:  Monthly,  Several  Channels Tools:        Spreadsheet,    Buffer,  Sprout  Social,  Co-­‐Schedule,  Edgar
  • 52. Organizing  Your  Content  Creation  Process
  • 53. Exercise ● Identify  content  themes.      Brainstorm  some  ideas  for   stories  of  impact  that  resonate  with  your  target   audience.   ❏Behind  the  scenes  at  your  organization ❏Stories  of  impact  about  the  target  audience ❏Showcase  programs  or  services ❏Fun  or  inspiring   stories  or  content ❏Educational  or  practical  tips ❏Industry  or  local  news,  breaking  news,  news  jacking ❏Research,  data,  policy  information ❏Curate  content  useful  to  your  audience ❏User-­‐generated  content
  • 55. Pick  the  Best  Channels  to  Reach  Your  Audience ● Optimize  the  1-­‐3 of  most  important  social  platforms  first ● Right  size  content  creation,  frequency  and  timing  to  your   capacity ● Repurpose  and  recycle  content  creatively  across   channels ● Measure,  learn,  improve
  • 56. Frequency  and  Timing How  Often  To  Post  on  Social  Media  Based  on  14  Research  Studies https://coschedule.com/blog/how-­‐often-­‐to-­‐post-­‐on-­‐social-­‐media
  • 57. ● Complete your FB profile, prioritized in algorithm ● Experiment with post length: Short copy could work well for clicks, whereas longer copy could work better for engagement. ● Lead with a question in your post ● Use bullet point lists ● Add a pull quote from your content ● Include an emoji or two ● Tag other pages/users ● Engage in the comments ● Images work well on Facebook, ideal size 1,200 x 630 pixels or use Canva ● Video, video, video! ● Messenger Bots (2018)
  • 58. • Profile  filled  out  w/  compelling  cover   image  and  links  in  bio • Use  keywords  in  bio • Avoid  using  all  the  characters • Don’t  use  distracting  hashtags • Post  with  photos • 5-­‐10  times  per  day • Gifs  and  emoji  stand  out • Use  images  sized  correctly • Ask  questions • Curate  content  related  to  your   mission,  share  using  Quote • Share  other  partners  content • Create  a  back  channel  DM  for   champion  sharing • Use  moments  to  tell  stories  of  impact
  • 59. Champions Enlisting  your  staff  and  board  to  leverage   their  personal  brands  and  networks  on   social  media Getting  your  supporters  and  fans  to  spread   the  word  about  your  organization  or   campaigns  on  social  media  channels Identifying  and  cultivating  super  fans
  • 62. The  Social  CEO:  In  Service  of  Strategy
  • 63. Fun,  Easy  Ways  To  Engage
  • 66. Social  Media  Super  Fans:  Who  is  Most  Engaged  on  Social  Channels? • Use  WhoLikesUs to  get  a  list  of   your  most  engaged  Facebook  Fans • Social  Rank  for  Twitter/Instagram • Invite  them  – your  email  list  
  • 71. One  Minute  of  Silent  Reflection:  I  Commit  To  … Futureme.org
  • 73. Thank  you! www.bethkanter.org The  Happy  Healthy  Nonprofit http://bit.ly/happyhealthynpbook