Download to read offline
Uploaded by4Good.org
Understanding The Engagement Factor
This document outlines strategies for enhancing engagement in nonprofits through social media, highlighting the importance of creating trust and actionable content. It discusses barriers to engagement and suggests various tactics such as developing an engagement calendar and utilizing different social media platforms effectively. Additionally, it emphasizes the need for community involvement and collaboration in content creation to foster meaningful interactions.
More Related Content
Similar to Understanding The Engagement Factor
![MyCharityConnects Peel - Social Media Planning [2010-11-18]](https://cdn.slidesharecdn.com/ss_thumbnails/mycharityconnectspeel-socialmediaplanning2010-11-18-101122103157-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Understanding The Engagement Factor
- 1. Understanding the Engagement Factor: Engagement Strategies on Social Media Debra Askanase, Presenter July 28, 2010 Use TwiEer Hashtag #npweb Special Thanks To Our Sponsors
- 2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
- 3. About the Presenter Bring strategy into social media: Engagement Strategist, Community Organizer 2.0 Experience: Former execuBve director, business consultant, fundraiser & more BA, Emory University MBA, Bar Ilan University
- 4. The Social Media Funnel Theories of Engagement Designing Engagement Nonprofit Examples Barriers to Engagement CreaBng the Engagement Calendar hDp://www.flickr.com/photos/ooh_food/3295778011/sizes/o/in/photostream/
- 5. The Social Media Funnel Move to AcBon Creates Trust Social Media Engage
- 6. AcBon Taken As a Result of Social Media Social Media Influences AcBons (nonprofit)
- 8.
- 9.
- 10.
- 11. Theories of Engagement hDp://www.flickr.com/photos/7855449@N02/2780458538/sizes/m/in/photostream/
- 12. ParUcipaUon Inequality* * Increase engagement to break the rule Source: Jakob Nielsen hDp://www.useit.com/alertbox/parBcipaBon_inequality.html
- 13.
- 14. Ladder of Engagement Happy Bystanders Spreaders Donors Evangelists InsBgators The Networked Nonprofit by Allison Fine and Beth Kanter (p.68) hDp://www.flickr.com/photos/29116597@N04/4796653044/sizes/l/in/photostream/
- 16. Designing Engagement 1 2 3 What Determine Brainstorm and knowledge and appropriate develop content is online spaces parBcipaBon shareable and/ and channels opportuniBes or open to input? Assess unique aDributes and Create an culture of each engagement social media calendar space
- 17. You Need a Content Strategy hDp://www.flickr.com/photos/rmnl/207379365/sizes/o/in/photostream/
- 18. QuesUons to Get You Started 1. Why are people interested in your organizaBon or cause? 2. What content creates conversaBon? 3. What content could create community? 4. What can the community create for your content? (Collaborate and empower) 5. What content or ideas can you open up? 6. What added value can your content offer? 7. What does the medium dictate?
- 19. Engaging PracUces Real interacBons: personal engagement Value‐added content Regular programming ParBcipaBon entry paths " ConversaBon starters Open‐ended quesBons
- 20. Assess ParUcipaUon OpportuniUes hDp://www.flickr.com/photos/jenlen/291765681/sizes/m/in/photostream/
- 21. Blogging Micro RSS Feeds Blogging Message Photo Boards These are Sharing your tools Chat Video Rooms Sharing Social Networking Podcasts Widgets Source: Universal McCann Companies Study on Social Media Trends (March 2008)
- 22.
- 23.
- 24. TwiEer ParUcipants and Features Appeals to those who want to feel most up‐to‐date, in the know. Want to connect to real people and be part of a tribe. Pushed by early adopters. @messages, DM, hashtags Tiny URL, personal touch, news TwiDer #chats, tag, twitpics, peBBons, oneforty.com (store)
- 25. Facebook ParUcipants and Features Fans tend to want to show support publicly, moBvaBon for entertainment. Want community and news. @messages, events, video tagging, photo tagging, custom tabs, private groups, open groups, games and apps, causes, calls to acBon, community
- 26. Blogging ParUcipants and Features They want to be recognized for commenBng, being loyal readers, loving your organizaBon. May have their own blogs. Readers skew older. Embed video, photo, images, developed ideas, calls to acBon, community, mulB‐user blog, guest blogging, commenBng strategy
- 27. YouTube ParUcipants and Features News and poliBcs videos gain the most comments. 20‐35 year old bloggers embed videos the most into their blogs, then 36‐60 year‐olds. Music and entertainment most popular. 26% of all search is YouTube. Friend requests, wall posBng, moderator funcBon, calls to acBon, video annotaBon links to cause, comments voBng, channel subscripBons, Google checkout donaBons, embed externally, video responses, text comments, contests
- 29. Awesome ParUcipatory PracUces hDp://www.flickr.com/photos/intersecBonconsulBng/3469011212/sizes/o/in/photostream/
- 30.
- 32.
- 33.
- 34.
- 36.
- 41.
- 47. Barriers to Engagement MulB‐level approvals Inability to respond quickly Talking logos Not knowing what the stakeholder wants Not delivering value One‐way conversaBons No entry paths to parBcipaBon hDp://www.flickr.com/photos/glenscoD/860805757/sizes/l/in/photostream/
- 48. Create Your Engagement Calendar hDp://www.flickr.com/photos/cglosli/2215278376/sizes/m/in/photostream/
- 49.
- 50.
- 51. Nonprofits That Create Great Spaces hDp://www.flickr.com/photos/foundphotoslj/865557386/sizes/m/in/photostream/
- 52.
- 53.
- 54. Find the listingsfor our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors