SlideShare a Scribd company logo
1 of 46
REMIXED
 
Web 1.0 = Kansas
Read Surf Browse Consume
The .dot com bust!
Toto, I don’t think it is the same Internet! Over the Rainbow
Share Create Connect Collaborate Web 2.0
[object Object],Or this  perfect…
 
 
Stakeholders create their own experience with you or your organization
Openness
 
 
Conversational Media
Connect with Kindred Spirits
.  .  . with Peers
Connect & Communicate
Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!
Now I know all  these  people!
 
Connected Action
The  Yellow  Brick Road Why  use Web 2.0?
 
They’re comfortable with using new media! They are future donors!
[object Object],[object Object],[object Object],[object Object],[object Object],YES2.0
EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding,  Time, Resources Board & Staff Backlash Too Much of a Good Thing
There’s no place like home
Dive in as an individual first!
Low Risk Experiments http://www.flickr.com/photos/striatic
Focused on outcomes and results
The Cards ,[object Object],[object Object],[object Object]
Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning External Communication
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement?  Write it on a business card, give it to me, and I’ll email you in 21 days!
The Social Media Game   Selecting Web 2.0 Tools and Communications Strategies for Fundraising Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
Trainer, coach, and consultant to nonprofits  and effective technology use.  Beth Kanter: Offline
Beth Kanter:  Online Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
http://http://www.nfp2.co.uk/
1. Icebreaker 2. Wizard of Web2.0 ,[object Object],http://www.flickr.com/photos/john/ 3. The Game Rules Agenda 5. Summary & Share
http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
Ice Breaker ,[object Object],[object Object],[object Object],[object Object],[object Object]

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