The document discusses how the creator used various media forms like Survey Monkey, Popplet, and Padlet to gather feedback from their audience at different stages of creating a music video. First, a Survey Monkey questionnaire was used to get input on song selection, settings, props, and narrative preferences. This feedback heavily influenced the final video. Popplet was then used to get feedback on different narrative ideas matched with songs. Padlet gathered comments on the creator's outline, which led to changes like shortening lengthy shots and adding more props. Popplet also collected feedback on the script. Finally, Padlet received feedback on ancillary product drafts like a digipak and magazine, which allowed the creator to make the draft