The document discusses how various technical elements were used across ancillary music products and a music video to effectively link the products and ensure the brand was recognizable. Specifically: - The same fonts and colors were used in a digipak and magazine ad to link the products and make the brand easily recognizable. - Consistent images of the two female artists were featured across products to demonstrate their connection and link back to the music video. - Elements of mise-en-scene like clothing, lighting, and setting were mirrored across products to convey a cohesive narrative and brand identity. - Camera angles and close-ups of the artists' faces were replicated to clearly identify them as the central figures

1. Fonts – the fontsusedinthe ancillaryproducts,consistingof a digipak anda magazine advert,were
the same.Thisfontwas san serif,itstoodoutas half of itwas boldand the colourswere
conventional andeye-catching.Thistherefore ensuredthatthe brandiseasilyrecognisableasthe
audience wouldassociatethe fontwiththe brand.Whentheysee the magazine advert,theywill
rememberthe fontswhentheysee the CD,demonstratinghow recognisableitisandhow effectively
linkedthe productsare.
Images – the same imageswere alsousedthroughoutthe ancillaryproducts, havingthe same effect
withlinkingproductsasthe fontsdid.Howeverwe alsousedthe imagestolinkeffectivelywiththe
mainproduct (popmusicvideo) thiswasachievedbythe twofemales(artists) wearingthe same
lipstickinthe imagesastheydidinthe musicvideo.Ifeel overall thiswaseffective asitagain
enabledtoaudience toidentifyandrecognisethe productsandhow theyare linkedtogether
throughtechnical elements.
Mise-en-scene –mise-en-scenewasalsousedtoeffectivelylinkthe productstogether,firstly
throughthe lipstickasalreadymentioned.Secondlythoughcostume,inthe ancillaryproductsdark
casual clothingwasworn,thisis specificallydone asinthe videothe femalesare alsowearingdark
casual clothingto connote there boredomof everydaylivesandresponsibility.Thisisaneffective
wayto linkto productstogetherasit shows considerationbeingputintoeverychoice beingmade
for the mediaproducts.
Highkeylightingwasalsousedtoeffectivelylinkthe productstogether,the imagesinthe ancillary
where takingina well litsetting,these imageswherethenalsoeditedinincrease the lightingand
brightnessof the images,thencertainscenesinthe videowere alsorecordedinawell litroomand
latereditedtoincrease the brightnessandlighting.Thisisacleardemonstrationof mise-en-scene
beingusedtoeffectivelylinkall of the productstoenable the audiencetounderstandthe brand
identity.
Camera – these productswere alsosuccessfullylinkedthroughcameraanglesandshottypes.The
mainimagesusedwere close upof the twofemaleswhoare seenasthe artists inthe video,this
identifiesthe mainandmostimportantpeopleinthe videojustthroughthe ancillaryproducts.This
theme iscontinuedin the musicvideo,thereare manysceneswhere the twoartistsare lipsyncing,
these are close upshots to enable toaudience tounderstandandclearlysee the linkbetween
products.