The document discusses how various elements of style were used consistently across ancillary music products and a music video to create a unified brand identity. Dark red was used for text and lipstick in the magazine advert, digipak, and music video. Close-up shots of the artists were featured in both the products and video. Sans serif fonts, similar color schemes in costumes consisting of black, white and grey, and high key lighting were also applied across platforms. The goal was to use repetitive visual elements and motifs to help the audience easily identify the artists and music brand across different materials.

1. House style
•One clear link that promotes brand
identity throughout my ancillary and main
product the use of colours.
•Dark red is consistently used, for the title
of the band on the magazine advert, side
panel and digipak cover, also for the song
titles on the back cover of the digipak, the
information text on the magazine advert,
and finally it is also used for the lipstick
colour on the inside panel and also in
certain parts of the music video.
•The audience will identify this colour
with the brand and therefore be aware
when products are linking.

2. Ancillary Music video
•One of the inside panels is of lips with eye-catching bright lipstick on, the
same effect was used in the video with the bright lipstick.
•Also the image used for the inside panel has been split into six images, this
is again is created in the music video as the clip has been split into four.
•This creates brand identity as it is a unique feature so when the audience
notice the bright lips and the split screen they will be able to identify the
brand.
Mise-en-scene (lipstick)
•Another way my products have
been linked to create brand
identity, is through the use of
lipstick.

3. Camera work (close up shots)
•Lots of close ups are used in the ancillary products as
well as the music video.
•Close ups are conventional for the genre, so are used
in the majority of pop videos.
•However it creates a individual brand identity as the
individuals creating the pop group are in the close ups
in the ancillary products and the music video.
•The close ups in the music video will help the
audience identify the group and they will then link the
close up with the ones use in the magazine advert and
digipak cover.

4. Fonts
•San Serif fonts are used consistently for the
group name of the cover, information on the
advert, names of the songs on the back cover
and also for the title in the music video.
•As well as the colours of the fonts creating a
link between products the style also does.
•The style used for all of these products are
very similar which will help the audience
understand the brand identity.
• The colour effect used in the magazine
advert text also strongly links to the text in the
music video.
•This is because both texts have words in whit
and the middle words in a different colours,
this is and eye catching and effective effect.
•As it is eye catching the target audience are
likely to remember it and link the products.

5. Mise-en-scene (costume)
•Many costumes are used
throughout the ancillary products
and the music video, they help
create a brand identity.
•This is because they're all similar
colours, consisting of black, white
and grey.
•The audience will identify these
types of outfits with the artists,
enabling them to identify the artists
from the digipak and magazine
advert.
•This brand identity would also
help the audience identify the artists
if another album was released.

6. Mise-en-scene (lighting)
•High key lighting was used
constantly throughout my
production.
•It was used in my video, on the
inside panels and also the front
cover of the digipak.
•The high key lighting creates a link
as it will enable the audience to link
the products as it was use on all of
the images of the two artists, and in
the video it was used in the scenes
of the two female artists.