The document discusses feedback from focus groups on a student's music video, magazine advert, and digipak. The feedback was useful as it confirmed that visual connections to lyrics and popular conventions engaged audiences. It suggested improving shots and close-ups in the music video. Feedback reinforced that the magazine advert successfully targeted females with pink colors and professional design. It also confirmed that the digipak's original bubblegum idea and visual relationship between image and text made it memorable.

1. HOW USEFUL WAS YOUR AUDIENCE
FEEDBACK?

2. I gathered my audience research by carrying out focus group
screenings of the music video, magazine advert and digipak.
This was useful as it gave me the opportunity to see how my
target audience reacted to my productions, and how they
thought I could improve.

3. MUSIC VIDEO FEEDBACK
This feedback was useful as it confirmed that
using visual relationships to the lyrics was effective
in keeping the audience entertained, for example
popping balloons for ‘bang’. This convention of
our music video proved to be very popular in a lot
of the audience feedback. From this feedback I
also found that the chosen mis-en-scene in my
music video was popular and well liked by the
audience. Comments were made on the lighting
used as the pinks and purples stereotypically
related well to the target audience of females. The
audience feedback also commented on the
inclusion f the ‘male gaze’ by focusing
appropriately on the females appearance in he
video, which is good as it shows we have attracted
a wider audience than originally intended.

4. MUSIC VIDEO FEEDBACK
The audience feedback provided constructive criticism on
how we could have improved our music video. One thing
the audience did not like was the repetitiveness of some of
the shots used. At the time we thought this would be
effective, however the audience did not like it and could
have made our video less exciting to watch, therefore we
could improve by getting a wider range of shots to use. In
relation to the point, the audience feedback also stated that
we could have included more close ups of the artists to
focus more on what they were singing, and the artists
themselves, rather than long shots that emphasise their
bodies or location. The majority of my audience feedback
did say however, that they looked the use of props and
glamorous clothing, as it made the video look a lot more
professional and high budget, which is what we were aiming
for.

5. MUSIC VIDEO FEEDBACK
After looking at more of my audience feedback, I
could have improved the video by using a tripod
for the panning of the camera. This would have
made the video a lot more professional looking, so
this part of the feedback has been very useful. The
audience also commented on the fact that the fan
in the studio shouldn’t have been in the shot. We
knew this when filming and editing, however it was
hard to crop out a part of the shot. The audience
however, did like the use of the spotlight lighting in
the club shots, and the way that the video followed
conventions of the pop genre well. This feedback
has been useful as it has informed me on how I
could have improved my video, and how much the
audience actually were entertained.

6. MAGAZINE FEEDBACK
This audience feedback reinforced the fact that my target audience
was females. This female liked the fact that the advert was primarily
pink colours, and said that this attracted her to the advert. Another
thing my audience liked was the typography used for the title of the
album being advertised. It made the advert look ‘high budget’ which
Is good to attract more people to buying the album. Finally, the
audience also liked the fact that the artists names were underneath
their image. This was so they would be recognised by the audience,
and this feedback has reinforced that idea.

7. DIGIPAK FEEDBACK
This audience feedback was helpful as it reinforces my ideas I had to attract the right target audience.
The audience liked the fact that we used the bubble gum, as it was an original idea that they hadn’t seen
before, therefore masking the digipak more memorable. The audience also liked the way the image and
text had a visual relationship in that the image looked as though it was making a bang, and the text said
bang. This was my intention, and the feedback has supported this.