The document summarizes the media student Jacob Collier's evaluation of his music video project and ancillary texts. The music video both uses and challenges conventions by using shots and colors to represent emotion and mood, while combining black and white and color images. The ancillary texts also use and challenge conventions through images and text. Audience feedback helped shape the dark, dramatic narrative theme. New media technologies like a camera, tripod, iMovie and Fireworks were used to film, edit and produce the project.

1. Media Evaluation By Jacob Collier

9. Questionnaire

15. IMovie I used the Apple Mac Software “IMovie” to edit, and produce my main product. The programme allows clips from the camera to be put into a set order, where the clips can be edited to be most suitable for the video. This meant that I could easily edit the length of clips to make them longer and short, and also the speed with which the clip was played. Effects can also be added to the clips with the software allowing me to change the hue and saturation of the clips to create different visual effects. This was especially important for the final scene, which was needed to be in black and white. This was possible by altering the hue and saturation of the clip. The programme also allows different transitions to be added to show a change in setting or scene.

16. Fireworks In order to produce my two ancillary texts I used the computer software Fireworks, which allowed me to add and edit multiple images to build up the texts. The programme also allows images to be edit, with the colour, hue and saturation allowed to be altered in order to create a variety of visual effects. Images can be added and edited on the same file, which helped me on the album cover as 4 separate images were displayed on the front. Different fonts can also be used whilst fonts can also be important from the internet allowing the most appropriate font to be used on the texts.

17. Media Evaluation By Jacob Collier