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Promotional package
analysis
By Erica Riddell, watch the Taylor Swift music
video above first before you look at this.
22-Taylor Swift
Album Cover
Print screen from music video
The music video and the album cover link in well together, in the album
cover Taylor has her arm raised which signifies that she is dancing at a
party and letting go of her problems, and as you can see from the print
screen I took from the music video she does the same in the video which
links the two together.
Image
This creates some reference to what the song is called being ‘22’,
which is also what the album is called, this signifies a connection
between both the music video and the album cover showing
relevance between them.
Album cover
This album cover uses pastel pink
which signifies that the target
audience for this are females,
particularly young females,. The fact
she has her arm up in the air suggests
she is partying and letting go of her
problems and does not have a care in
the world, which typically signifies the
ways of teenagers. The mise en scene
is used by the costume in which she is
wearing being netted clothes and a
crop top, these are fashionable
clothes which is very important to
portray as her target
Audience may look to her as a role model of fashion to them, this also
shows that she likes to shop, a common trait with her target audience.

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Promotional package analysis

  • 1. Promotional package analysis By Erica Riddell, watch the Taylor Swift music video above first before you look at this.
  • 2. 22-Taylor Swift Album Cover Print screen from music video The music video and the album cover link in well together, in the album cover Taylor has her arm raised which signifies that she is dancing at a party and letting go of her problems, and as you can see from the print screen I took from the music video she does the same in the video which links the two together.
  • 3. Image This creates some reference to what the song is called being ‘22’, which is also what the album is called, this signifies a connection between both the music video and the album cover showing relevance between them.
  • 4. Album cover This album cover uses pastel pink which signifies that the target audience for this are females, particularly young females,. The fact she has her arm up in the air suggests she is partying and letting go of her problems and does not have a care in the world, which typically signifies the ways of teenagers. The mise en scene is used by the costume in which she is wearing being netted clothes and a crop top, these are fashionable clothes which is very important to portray as her target Audience may look to her as a role model of fashion to them, this also shows that she likes to shop, a common trait with her target audience.