The document summarizes audience feedback from focus groups on a music video and ancillary marketing materials. Key learnings included: - The overlay of original footage with Breakfast at Tiffany's footage and the narrative structure were successes. - Some lip syncing was out of time and one shot looked squeezed, providing opportunities for improvement. - While not fully professional due to budget, the overall concept was well executed. - Feedback on album art, back cover, and ad provided guidance on visual design, appropriate level of details, and need to promote on social media.

1. Evaluation Question 3
What have you learned from your audience feedback?

2. Audience feedback
After completing our music video, we asked 2 focus groups to give us
feedback regarding our main product. This involved them watching it
and answering a number of questions in order for us to get an overall
picture of what went well, and what we could have done better.
Focus group 1 Focus group 2

3. Reasons for specific focus groups
• Availability
• Gender mix
• Fit into our ideal target audience
• Both experienced and not experienced in media techniques
How we would edit our focus groups
If the opportunity arose to complete this whole task again, I would edit
our focus groups by asking a larger number of students. While some
variables, such as gender and target audience worked well, others
perhaps could be changed in order to receive a wider, or perhaps more
accurate, representation of how our music video was received.

4. In your opinion, what was the best part of the
music video? (Successes)
When this question was asked, we received a number of answers,
including:
• The overlay of our footage and the real Breakfast at Tiffany’s footage,
creating intertextuality between the two products
• The link between the overlaying footage and the narrative
• The narrative as a whole and how this deviated from the ‘cliché’
representations of relationships
• The structure of the narrative
• The use of the characters lip syncing the conversation in the lyrics

5. In your personal opinion, what could be changed
in the music video in order to improve it?
(Weaknesses)
We also wanted to find out what our target audience considered to be
the weaknesses of our products, in order to understand how it could be
further improved if we were to recreate the task:
• Some of the lip syncing was slightly out of time
• One of the overlay shots looked as though they were tightly squeezed
into frame – not natural
We were happy that this was the only constructive criticism that we
received in regards to our music video, as it has allowed us to
understand that for the most part, the task was executed well.

6. How much of a professional feel is created in the
video (how much does it remind you of other
music videos?)
When asking this question, we were aware that our music video was
perhaps not of the most professional quality. We understood that this
was due to uncontrollable reasons, such as budget and limited
equipment. The focus group that we asked this question to also
understood this, and commented that whereas it was not a completely
professional music video in terms of the way it looked, the principle
behind the video was executed well and certainly was not the most
amateur they had ever seen in regards to technique and narrative.

7. Audience feedback of ancillary tasks
After gathering audience feedback from our main product, we decided
it would be helpful to get feedback on our ancillary tasks as well, as this
would allow us to see where things were good, where improvements
would be made and whether they were fit for purpose.

8. Album cover feedback Featured image recognizable and
promotes the artist well
Good, professional album title
Some liked the beveled, carved effect of the
writing and how it looked a part of the wall
Others thought this effect was quite child-like
and that the positioning of the wording could be
reconsidered, for example perhaps not having
the whole title on one side
Iconography around the guitar seen as a good
effect, creates a brand for the artist
Good promotion of song/music video,
allows the audience to make links
between the products
‘Well thought through’ colour scheme, allows
the genre of acoustic/alternative rock to
come across

9. Back of album cover feedback Good use of bordering in order to further promote
Clever use of comments from
trusted and well-respected
sources, especially linking to the
specific genre
Good description for a debut album, allows the
audience to understand what they are buying
Good amount of material, with good use of
single at the top of the list to draw the
audience’s attentions in
The picture from the front is used, where it may
perhaps not be needed
A fairly ‘busy’ back album cover, runs the risk of
being too busy and looking unprofessional

10. Magazine advert feedback
Good use of album cover so that the audience can
recognise it
The mention of different platforms is good as it
allows the audience to consider the different ways
they will be able to purchase the product
Mentions technical terms disclaimer well
Doesn’t mention any social media platforms.
This could be an issue as in the modern day, this
is where a lot of promotion might happen and
without it, sales might decrease
Same picture is used – might be
slightly repetitive?
Good use of large date which promotes the
albums release. Could be improved by
including preorder date in smaller font

11. Altogether what I have learnt from my target
audience feedback regarding my 3 products
After completing the target audience feedback each step of the way for my 3 products, I feel I have learnt a lot
in terms of planning, construction, teamwork and the result our finished products. Some of the main things I
have learnt are:
• Successes such as the use of our footage overlaid with the Breakfast at Tiffany’s footage in the music video
was well received by our target audience, and our intentions were understood. This shows me that the
resemblance was made between out narrative and that of the film, which is almost used to promote one
another, as well as the ancillary texts.
• Weaknesses are definitely present in our video and could be improved on if the chance were available.
Improvements which could be made regard simple things, such as taking more care when filming (i.e.
framing certain shots), editing (i.e. matching up the lip syncing) and consideration of locations.
• When it comes to creating synergy and establishing a brand, there is such a thing as taking it too far, and this
may distract the audience. If I were to take part in this task again, I would consider this more and perhaps
take a more minimal approach to tasks such as the ancillary products in order to make them less busy and
more eye catching. However, continuity between font, colour etc is important to the target audience as they
feel they can establish a link between all of the products.