The student collected feedback from audiences throughout the process of creating a film project. Quantitative research in the form of surveys helped narrow down popular genre preferences and identify that audiences had varying tastes. Qualitative feedback from email forms provided insight into why audiences liked certain elements and encouraged further planning. Social media feedback on Instagram influenced redesigns of the poster and received positive responses. Uploads to YouTube allowed feedback to improve technical aspects like transitions. Overall, audience feedback helped make the products more appealing and professional for the target demographic.

1. WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?
KATIE STORER-
EVALUATION Q3

2. THE USE OF AUDIENCE FEEDBACK
I used audience feedback throughout
the process of creating both my main
and ancillary tasks, asking a variety of
different audience members for
feedback at each stage of project
development.
Their feedback was incredibly useful in
making sure that I was tailoring my
products to the preferences of my
audience in order to appeal to my
target demographic as much as
possible.

3. I used a range of different methods to collect my audience’s opinions, firstly
beginning by collecting quantitative data on their likes and dislikes when it
came to the dramatic genre.
This helped me narrow down my ideas and concepts
for my film as it gave quantifiable responses, giving
me an objective measure of the preferences of my
audience members.
Being able to represent these visually using charts and
graphs was very important as it allowed me to easily
analyse the information I had collected and identify the
most popular features.
However, from this research I learned that although my
audience were around the same age and the same
gender, they did not have unanimous preferences- for
example the graph to the left (asking whether they
preferred multiple protagonists or just one) had a
relatively even split in the answers- meaning that
whatever choice I made, a large portion of my
audience would be disappointed.

4. USE OF EMAIL
Following the collection of the first set of quantitative
data, I then decided to use qualitative data to give me
further insight into why the audience liked/disliked
different features.
This also helped me gather more specific feedback on my
products.
I sent out feedback forms for my short film concept via
email. (see Planning page for these forms)
I learnt that my audience enjoyed a build up of tension as
well as a dramatic twist- these were points that I chose to
exaggerate through the editing of my film. However,
there were some ideas that I could not include, such as an
action scene or having my protagonist die as this would
not have created such a flowing narrative.
These were useful as they gave me an overriding positive
response, which then encouraged me to begin planning

5. USE OF SOCIAL MEDIA
While researching dramatic films at the
start of this production I noticed that
Social Media was used for both
promotion and audience feedback.
I decided that this would be an
interesting way to gain the responses
from my audience, allowing them to
comment freely without specific
questions to answer or a questionnaire
to fill in.

6. INSTAGRAM
I chose to use Instagram to reach my
target audience due to its UK
demographic being closest to my target
audience.
• HTTP://WWW.ROSEMCGRORY.CO.UK/2016/01/04/SOCIAL-
MEDIA-STATISTICS-2016/

7. I created an Instagram for my film so that I could receive
audience feedback online. This was incredibly useful as I got
fast and constructive responses
My double page
spread was liked by
users, but there
weren’t any
comments,
suggesting that my
audience had no
particular criticisms.
The largest influence that
this had was on my
poster- my first draft
received pretty negative
responses such as:
This encouraged me to
change the central
image of my poster, as
well as to work on the
background by
drawing on some more
clouds.

8. Following my feedback, I chose a new photo of my
actress and worked on making the fade more gradual. I
also worked on my background, making sure the clouds
were evenly dispersed but still natural looking.
Once I had made the relevant changes, I then uploaded
the new version to the Instagram account and found that I
received much more positive feedback:

9. FILM FEEDBACK
I also used audience feedback when editing my film in order to make sure
everything was as appealing and professional as possible. To do this I uploaded a
‘First Cut’ of my film to YouTube, before asking for any advice or comments on
the project so far from both members of the Target audience and Media Studies
students. Comments:

10. FILM FEEDBACK
This feedback was very useful as it gave me specific points to work on in terms of
the technical accuracy of the film - I re-edited small parts of it, changing
transitions and the sound levels in order to give it a more professional finish.
As I had had comments which said my original titles
seemed unprofessional (the left picture), I changed
the colour and font. This was important to change as
it occurs with in the first ten seconds of the film, so
will be a prominent feature in establishing the
audience’s first opinion of the film.

11. FINAL FEEDBACK
I also collected some final feedback on my film in order to measure how successful
the project had been.

12. Throughout the process, the audience feedback has shown that people are
constantly searching for the most professional looking products and have
thoroughly preconceived ideas about what posters, magazines and short films
should include and how they should be constructed. Pleasing my target audience
often meant that I found I was adhering to the traditional conventions of genre
and format.