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Qualitative Research Feedback
and Analysis
Paper Based Focus Group Responses:
Direct Reference:
Question: Did you enjoy the storyline? Why?
Keith (64 years old)
• “some parts I enjoyed, and some I didn’t.”
Christina (51 years old)
• “yes because of the classic ghost story it was based on.”
Charlie (18 years old)
• “YES! At first I thought it was a bit slow and had little
narrative. As it went on it came clear there was a hint of
mystery and had the viewer thinking and really drew me
in.”
Sonia (35 years old)
• “yes because of the suspense and build up.”
Mia (15 years old)
• “yes because it is a ghost story that I heard before.”
Direct Reference:
Question: Which themes and issues did you identify in
this short film?
Mia (15 years old)
• “Gender representations and stereotypes.”
Sonia (35 years old)
• “stereotypes.”
Charlie (18 years old)
• “Jumping to conclusions of a stereotype (doctor). The
issue of women on their own. Gender, stereotyping.”
Christina (51 years old)
• “gender issues and stereotyping.”
Keith (64 years old)
• “women being alone and vulnerable.”
Direct Reference:
Question: Do you think any characters have been unfairly
represented? Why?
Keith (64 years old)
• “the doctor because of how he comes across to start with.”
Charlie (18 years old)
• “The doctor, he came across very forward to a woman on her
own late at night. This makes us think the doctor is after the
girl, when really he is helping her.”
Sonia (35 years old)
• “The doctor because of the first impression of him.”
Christina (51 years old)
• “The doctor because of his immediate representation.”
Mia (15 years old)
• “yes, the doctor, because he is made out to be the bad guy.”
Direct Reference:
Question: Do you think that the perspective used is the most effective?
Why?
Mia (15 years old)
• “yes, could of been from the doctor.”
Christina (51 years old)
• “ No, would of been better from the man so the couple wouldn’t of been
needed.”
Sonia (35 years old)
• “No, could of been from doctor so you could understand the miss-
representation of him.”
Charlie (18 years old)
• “Yes, as it keeps us thinking and makes the viewer on edge about the
staring woman. When if we saw it from the hooded mans view, it would
loose all tension.”
Keith (64 years old)
• “yes I do because you connect with the woman the most. Being a male
watching it, however a woman may prefer it from a male pov to see the
difference.”
Direct Reference:
Question: What do you think is the main problem in this short
film? Why?
Christina (51 years old)
• “the dead woman because of how strange it is.”
Mia (15 years old)
• “how the doctor is presented to begin with, also the woman
being out alone.”
Keith (64 years old)
• “The issue of the woman being alone on the train by herself.”
Sonia (35 years old)
• “The stereotype of the doctor.”
Charlie (18 years old)
• “There whole issue of a woman being by herself late at night.
This is a clear problem and makes us come up with different
scenarios.”
Direct Reference:
Question: What advantages do you think short films
have over feature films?
Charlie (18 years old)
• “They can get a message across a lot quicker.”
Sonia (35 years old)
• “Don’t bore audience by being too long, however
they need to make sense.”
Keith (64 years old)
• “They can get a message across quicker.”
Mia (15 years old)
• “get to the subject matter quicker.”
Christina (51 years old)
• “don’t need as many characters.”
Direct Reference:
Question: Do you think its true to life? Why?
Sonia (35 years old)
• “yes because of stereotype issue.”
Keith (64 years old)
• “I think the woman by herself and the fear of this is, however it
would of been better without the dead woman as this took it
too far away from social realism.”
Mia (15 years old)
• “No because of ghost story (dead woman) element.”
Charlie (18 years old)
• “I believe the issues are true to life, but the scenario is
something more dramatic and more from a feature film.”
Christina (51 years old)
• “No – shouldn’t of had dead woman – could of changed
storyline.”
Discrete Analysis:
Christina's responses:
• Christina’s responses told me that the main issue and theme that she felt was
being represented was gender stereotyping and that having the dead woman in
it wasn’t beneficial.
Sonia’s responses:
• Sonia’s responses gave me insights and drew me to the fact that in a short film
it has to make sense for it to be able to work.
Keith’s responses:
• Keith’s responses have given me insights to the careful selection I will have to
make when it comes to choosing the perspective in my short film and what one
will have the best effect. They also very importantly made me aware of the fact
that I shouldn’t have too much of a non-naturalistic element in my short film as
this will branch too far from social realism.
Mia’s responses:
• Mia’s responses gave me insights into how a ghost story can be beneficial as it’s
a relatable topic for the audience.
Charlie’s Responses:
• Charlie’s responses gave me the most insight into how an issue surrounding
woman being out at night alone is an important issue that I should possibly
explore as it is different and interesting. He’s liking of the ghost story element
has also given me ideas for my short film.
Comparative Analysis:
• I benefited much more from Charlie’s responses then
I did from Mia’s as he had studied media before so
he knew what to look out for more then she did. His
answers were also much longer which is needed for
Qualitative responses so this also benefited me more
as I got more ideas from these. Sonia’s responses
were also on the shorter side like Mia’s, both of their
answers to the second question were the same so I
wasn’t able to get any new information from them.
• Keith and Christina’s responses were like Charlie’s, all
much longer sentences and more helpful for me.
Keith’s and Christina’s answers to the last question
were both similar, however Keith’s was more
valuable he made the point of how it is important to
not branch too far away from social realism.
Conclusions:
• To conclude, I will still make a short film that is
eerie and based around a women who is out by
herself and may possibly be spooked or scared,
however, I won’t include any ghost stories or any
elements that fall too much under the horror or
thriller genre. I will also have to make the
decision of how many characters I will want in my
short film because of the fact that I want to be
able to get to the main subject matter in the
shortest amount of time so that I can explain it
and make it as clear as possible to the audience.
Action Statement:
• My conclusions will impact my creative process
because I will have to be careful when choosing
how many characters I have and how to go about
creating a storyline that can work with either 2 or
even just 1 character. It will also effect the issues
and themes that I decide to base my short film on
as I will want the audience to be effected by it but
not in the typical way that a issue or theme is
presented to an audience.

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Qualitative research feedback and analysis

  • 2. Paper Based Focus Group Responses:
  • 3. Direct Reference: Question: Did you enjoy the storyline? Why? Keith (64 years old) • “some parts I enjoyed, and some I didn’t.” Christina (51 years old) • “yes because of the classic ghost story it was based on.” Charlie (18 years old) • “YES! At first I thought it was a bit slow and had little narrative. As it went on it came clear there was a hint of mystery and had the viewer thinking and really drew me in.” Sonia (35 years old) • “yes because of the suspense and build up.” Mia (15 years old) • “yes because it is a ghost story that I heard before.”
  • 4. Direct Reference: Question: Which themes and issues did you identify in this short film? Mia (15 years old) • “Gender representations and stereotypes.” Sonia (35 years old) • “stereotypes.” Charlie (18 years old) • “Jumping to conclusions of a stereotype (doctor). The issue of women on their own. Gender, stereotyping.” Christina (51 years old) • “gender issues and stereotyping.” Keith (64 years old) • “women being alone and vulnerable.”
  • 5. Direct Reference: Question: Do you think any characters have been unfairly represented? Why? Keith (64 years old) • “the doctor because of how he comes across to start with.” Charlie (18 years old) • “The doctor, he came across very forward to a woman on her own late at night. This makes us think the doctor is after the girl, when really he is helping her.” Sonia (35 years old) • “The doctor because of the first impression of him.” Christina (51 years old) • “The doctor because of his immediate representation.” Mia (15 years old) • “yes, the doctor, because he is made out to be the bad guy.”
  • 6. Direct Reference: Question: Do you think that the perspective used is the most effective? Why? Mia (15 years old) • “yes, could of been from the doctor.” Christina (51 years old) • “ No, would of been better from the man so the couple wouldn’t of been needed.” Sonia (35 years old) • “No, could of been from doctor so you could understand the miss- representation of him.” Charlie (18 years old) • “Yes, as it keeps us thinking and makes the viewer on edge about the staring woman. When if we saw it from the hooded mans view, it would loose all tension.” Keith (64 years old) • “yes I do because you connect with the woman the most. Being a male watching it, however a woman may prefer it from a male pov to see the difference.”
  • 7. Direct Reference: Question: What do you think is the main problem in this short film? Why? Christina (51 years old) • “the dead woman because of how strange it is.” Mia (15 years old) • “how the doctor is presented to begin with, also the woman being out alone.” Keith (64 years old) • “The issue of the woman being alone on the train by herself.” Sonia (35 years old) • “The stereotype of the doctor.” Charlie (18 years old) • “There whole issue of a woman being by herself late at night. This is a clear problem and makes us come up with different scenarios.”
  • 8. Direct Reference: Question: What advantages do you think short films have over feature films? Charlie (18 years old) • “They can get a message across a lot quicker.” Sonia (35 years old) • “Don’t bore audience by being too long, however they need to make sense.” Keith (64 years old) • “They can get a message across quicker.” Mia (15 years old) • “get to the subject matter quicker.” Christina (51 years old) • “don’t need as many characters.”
  • 9. Direct Reference: Question: Do you think its true to life? Why? Sonia (35 years old) • “yes because of stereotype issue.” Keith (64 years old) • “I think the woman by herself and the fear of this is, however it would of been better without the dead woman as this took it too far away from social realism.” Mia (15 years old) • “No because of ghost story (dead woman) element.” Charlie (18 years old) • “I believe the issues are true to life, but the scenario is something more dramatic and more from a feature film.” Christina (51 years old) • “No – shouldn’t of had dead woman – could of changed storyline.”
  • 10. Discrete Analysis: Christina's responses: • Christina’s responses told me that the main issue and theme that she felt was being represented was gender stereotyping and that having the dead woman in it wasn’t beneficial. Sonia’s responses: • Sonia’s responses gave me insights and drew me to the fact that in a short film it has to make sense for it to be able to work. Keith’s responses: • Keith’s responses have given me insights to the careful selection I will have to make when it comes to choosing the perspective in my short film and what one will have the best effect. They also very importantly made me aware of the fact that I shouldn’t have too much of a non-naturalistic element in my short film as this will branch too far from social realism. Mia’s responses: • Mia’s responses gave me insights into how a ghost story can be beneficial as it’s a relatable topic for the audience. Charlie’s Responses: • Charlie’s responses gave me the most insight into how an issue surrounding woman being out at night alone is an important issue that I should possibly explore as it is different and interesting. He’s liking of the ghost story element has also given me ideas for my short film.
  • 11. Comparative Analysis: • I benefited much more from Charlie’s responses then I did from Mia’s as he had studied media before so he knew what to look out for more then she did. His answers were also much longer which is needed for Qualitative responses so this also benefited me more as I got more ideas from these. Sonia’s responses were also on the shorter side like Mia’s, both of their answers to the second question were the same so I wasn’t able to get any new information from them. • Keith and Christina’s responses were like Charlie’s, all much longer sentences and more helpful for me. Keith’s and Christina’s answers to the last question were both similar, however Keith’s was more valuable he made the point of how it is important to not branch too far away from social realism.
  • 12. Conclusions: • To conclude, I will still make a short film that is eerie and based around a women who is out by herself and may possibly be spooked or scared, however, I won’t include any ghost stories or any elements that fall too much under the horror or thriller genre. I will also have to make the decision of how many characters I will want in my short film because of the fact that I want to be able to get to the main subject matter in the shortest amount of time so that I can explain it and make it as clear as possible to the audience.
  • 13. Action Statement: • My conclusions will impact my creative process because I will have to be careful when choosing how many characters I have and how to go about creating a storyline that can work with either 2 or even just 1 character. It will also effect the issues and themes that I decide to base my short film on as I will want the audience to be effected by it but not in the typical way that a issue or theme is presented to an audience.