Audience feedback was gathered through questionnaires and social media to improve a music video. Questionnaires with open and closed questions were filled out by 32 people from different age groups and genders. Feedback indicated adding a storyline and less lip syncing to the video. Social media like Facebook and YouTube provided a wider range of feedback. This feedback helped enhance the music video, poster, and album artwork.

1. What have you learnt
from audience feed
back?
Jacob Seston

2. Audience feedback is gaining feedback from
our target audience and evaluating their
opinions. This is a valuable process which has
allowed us to improve our music video. We
used a variety of tools to gain audience
feedback, including questionnaires and social
networking sites.

3. The Questionnaire
The questions we asked were varied, some
were open ended and some were closed. This
variety allowed us to analyse some parts of the
questionnaire differently. Some questions also
helped us establish more about our target
audience.

5. In total, we asked 32 people to fill in
our questionnaire. The first piece of
data we analysed was how many boys
and girls filled in the questionnaire as
well as what age group they fit into.
The results of the first two questions
are on the next slide

7. The first two questions show that the
questionnaire was taken by a wide range of
people, this will help us to receive a wider
range of replies and tell us what people of
certain age groups think of the video.

8. Question Number 1, How can the poster be
improved?
The first written question is asking how the poster can be
improved, this open ended question gave back several
main replies, the first one was to give the main singer’s
face a larger proportion of the front as it would help sell the
product better. People also wanted us to include a link
between the music video, we changed the background to
the one of city in the video.

9. Question 2, How can the first draft of music video be
improved?
Most people thought there should have been a storyline to the video, and less
emphasis on lip syncing. So, after this we decided to make more of a story
element featuring throughout the video. We added two stories in the music
video, which is featured previously in the blog.
The audience also stated that they like the costume of some characters,
especially the tramp, whose costume involved many different aspects, so we
decided to try and replicate this for the other characters.
This question was the first time we got feedback from a vast range of people
and helped us gather early opinions on the music video.

10. Question 3, How can the album artwork be
improved
People liked the use of the city in the artwork as it linked in with the other two
parts of the product. They also liked the use of the beggar holding up the sign
as it shows a continuity with the lyrics of the song.
Other people also felt that more lighting effects should be added to the inside
panels, as they are supposed to portray a sad image and they were too bright
to do that
Other responses also helped us realise that the audience wanted to see the
what it would be like in black and white with only certain aspects of the digipack
in colour.

11. Final Question
The final question was a simple rating out of
10. This was the most basic opinion we asked
for and showed us the overall feeling people
had of the Music Video. The results are positive
as the lowest score was 5. Using a graph to
analyse the data showed us it showed us that
the most common rating were 8 and 9.

12. Social Media
We used facebook and youtube to get a larger range of
people to watch the video and give us feedback. This was
better than a questionnaire as social media is able to give
us larger group to ask, and in quicker time. We used two
types of social media: Facebook, which limits the
comments to our friends, and YouTube whcih allows
anyone to comment and gives us a larger range of
opinions.The views are more varied and anyone can
comment.