Kirby Parrish used audience feedback such as surveys and social media to improve their media products. Feedback indicated that the color scheme and layout of the magazine appealed to audiences but the costumes did not fit the film. The logo and props on the poster effectively captured the house style but it lacked some elements. The trailer's strengths were its shots, props relating to characters, and each character's unique style. However, audiences found the storyline unclear. Kirby made adjustments like changing the soundtrack, adding more title scenes to the trailer, and incorporating more audience-suggested props based on this feedback.

1. Audience Feedback
Kirby Parrish

2. The Purpose of Audience Feedback
The reason why me and my group use audience feedback is to gain a better
understanding on how to improve our products. Without the feedback my product
would lack the features that appeal to my target audience.
With the feedback I have received I improved my product further and therefore
making it more appealing to my target audience. Without getting the feedback I
wouldn't’t of been able to improve the trailer, magazine or poster.
I used several different methods to gain this crucial information such as Wallwisher,
Survey Monkey and Social networking sites.

3. What have I learnt
I have learnt many things from my audience feedback, most importantly I have
learnt how to tailor my products to my target audience. Sending out questionnaires
can greatly improve my work as I can ask specific questions about my colour
scheme, pictures and conventions.
One thing I have learnt from my audience feedback is that you need an appealing
soundtrack to compliment your trailer. Adding in fast paced and up beat music can
really change the style of a trailer. Again the colour scheme needs to appeal to the
audience and even different genders. For example for a girly film I would add in
colours that attract a female audience.

4. Gaining Feedback
Wallsisher
I used Wallsisher to gain feecback on my trailer, here
people could post what was good and bad about the
conventions of the trailer.
Survey Monkey
Survey monkey was used to ask questions about my
media products, here I got a better understanding on
the thought of the target audience.
Social Networking
Social networking helped me distribute my feedback
methods and enabled me to reach a bigger audience,
my target audience also use social networking sites
which made it easier to gain feedback.

5. Wallwisher
The Wallwisher post told me a lot of things which was good about my trailer, I took
all of these comments and thought how I could improve them further.
The setting we used such as the school was
good but offered a few problems such as
getting permission to film school children.
The music which we used for the trailer was
also praised, we later changed the
soundtrack due to it not fitting with some of
the scenes.
Many people commented on the props we
used and how conventional they were. We
took this into account and added in more
props into our trailer

6. Survey Monkey (Questionnaire)
The questionnaire enabled me to ask questions about my poster magazine and
trailer.
With the survey I could ask questions about my font, colour scheme,
conventions and so on. This is the kind of detail I needed to improve my media
products.
After analysing the results I found out what my target audience loved and
hated about my products, a good example of this would be the colour scheme.
Many people liked the colour scheme as it was appealing to both genders,
there were some people that thought it wasn’t colourful enough but that
wasnt the theme I was going for.
There were some comments on the trailer about the storyline, many people
thought it was unclear including myself. We later on changed the trailer
slightly by adding in more title scenes and cutting it down a little. Without the
survey we wouldn’t of known about these problems.

7. Summary
Main Strengths said about the Magazine
The colour scheme and the layout of the magazine was mentioned a lot during the audience feedback stage.
Main Weaknesses said about the Magazine
Many people said the costumes used for the magazine didn't’t really link with the film as they were wearing casual everyday
clothes.
Main Strengths said about the Poster
The logo and the props used for the magazine created a house style and related well with the trailer.
Main Weaknesses said about the Poster
There were some weaknesses with the poster which included lack
Main Strengths said about the Trailer
The main strength of the trailer are the amount of shots that are included plus the relation between the props and the
characters. Each character has it own style to them which is portrayed through the props.
Main Weakness said about the Trailer