The document discusses research plans for creating posters to raise awareness of homelessness. It will involve: - Looking at 6 existing posters/billboards to analyze design elements like color, images, fonts - Targeting 16-24 year olds, as homelessness can be an issue for that age group - Surveying 10 people of various backgrounds using Facebook, Twitter, Instagram and in-person questionnaires - Displaying the finished posters in locations like bus/train stations and shopping centers with high foot traffic to maximize awareness - Noting potential sensitivities in the research, such as avoiding stereotypes, and overcoming challenges like follow up questions if respondents are untruthful or offended by initial questions.

1. Aims and Considerations sheet
Existing Products:
How many existing artefacts do you feel you will need to look at?
I feel that I would have to look at about 6 different posters. I will be able to gather a lot of
information about what the certain target audiences like. Like colour scheme and images, which
does contribute well to a poster and billboard. The fonts are very important because it has to be
clear and easy to read. Google Images and the search engine will help me to find these posters and
websites. I will use the website research to find out what they each do and how they contribute to
homeless people.
What kinds of artefacts are you expecting to look at?
I will mostly be looking at poster and billboard images; these will be used more often on the
internet and outdoors. You always see posters in shops and on the streets so it’s good to have a
look at them as they’ll have important information that might connect with you or someone else.
Billboards are all over cities and when you live near two big cities then you will always see a
billboard. I believe that they are the most successful advertisements because of the size and scale,
they are normally situated on the main roads, this means thousands of people will go past it
everyday. The billboards and posters are always situated in the right place because they know
where the audience would look.
What elements will you be looking at to help you with your research?
I will be using Google and Bing most of the time, which will help me to find older charity work
including posters, leaflets and images. Looking at old artefacts is very positive because you get to
see if anyone has responded to those advertisements, saying any that it positive or negative. They
can tell you if it’s sending out the message easily or if it’s portrayed offensively. I will pick out
things like colour scheme, layout, font and imagery. This will help to inspire me to create a new
layout so that the poster looks unique and fresh to the audience. The font for me has to be Serif
because it’s known to be easier to read. Ariel is more difficult as it doesn’t have the smooth flicks
of each letter, which helps the readers to flow through each letter to make the word. I will also
make sure that the colour scheme is smart but still bright so it stands out.
Primary Research:
How many people would you hope to question as part of your primary research?
I would hope to ask around about 10 different people from different backgrounds because then I
would get a variety of answers. If I asked a group of friends in front of me then it’s mostly likely
that they’ll say the same thing. By getting people on their own it means they’ll answer you
truthfully and they’d speak their mind, which is what I want.
What age group would you like to target and why?
The age group that I’m producing a poster for is for a target audience of 16-24 years. This is good
as it’s around my age group and older so I can contribute to ideas and know what people are like at
my age. I’m targeting my work at that age group because it’s quite common for teenagers to fall
out with their parents. Some of these situations can get serious because of to many arguments. It
is also important to look after people around that age as they find it difficult to grow and they have
difficult decisions in life at this age.

2. What methods will you use?
I will be using methods like social networking sites, which is good because it’s a world wide based
industry, which means whatever you talk about, will be shown to thousands of people around the
world. If I wanted to ask questions about SASH then people might like to get in connect and talk
about what issues they had but in private. The social networking site that I would use is Facebook,
Twitter and Instagram. I am thinking of also producing a questionnaire to give out to people on the
street so that they can answer the questions by circling an answer and then I can get automatic
information.
How will you know if your research has been successful?
By mostly the feedback that I receive from the target audience, if it doesn’t get much feedback
then it means not many people have noticed it, whilst if I get a lot of feedback then it means
people have seen it and want to say there opinion on the matter. I could also go out in the street
and say if they like my poster and see if they have any positive or negative views on it. I would also
find out if I’m successful from my own peers because they can say whether it fits the target
audience better.
Considerations:
Why might you need to be sensitive when carrying out research during this project?
When talking about a subject like homelessness there are a lot of things that can offend
somebody. An example of this would be using a stereotype like ‘because you have been homeless
does that mean you have had drugs and alcohol in the past?’ this is a horrific question that
shouldn’t be used to anyone in any background. People should get respect if they have been
through something horrible. If someone is homeless it could be for any reason so it’s good not to
stereotype. It’s also important not to ask about if someone is homeless because it can be very
personal and also people might not have been homeless in the first place.
Could you face any problems when trying to do this research? If so, is there a way to overcome
these?
When asking people questions about this project they might lie so that it covers them from saying
any personal or that they don’t know much about it in the first place. To overcome it you would
have to probably ask them another question that’s simple and straight to the point. This will
produce more truth and it wouldn’t have to be personal or complicated. When asking questions
you could also be offensive to a person which is very bad as you want to be on there side when
talking about personal things like this. To overcome it you would have to apologise and look back
at the questions and change it so it’s suitable for the audience.
Where would you expect your finished pieces to be displayed and distributed?
I would like my pieces to be shown at bus and train station. This is because thousands of people
are using public transport everyday. This means my posters will have more awareness and
popularity. I would also like to show my posters in shopping centres and high streets because
people from different backgrounds go there to enjoy themselves. This raises awareness and also
changes attitudes towards homelessness saying it’s not a bad thing to have.

3. What funding issues might an organisation like SASH face?
Funding issues that they would have is not many people are donating towards a good cause. This is
bad as homelessness is increasing which means there’s a more demand for money.