I will need to look at various existing advertising materials like billboards, bus ads, and posters to understand what is effective. I will examine the copy and images to ensure the charity's ads do not offend and make SASH look bad. My primary research will involve questionnaires, surveys, and interviews targeting 16-24 year olds to understand what they like and want from the ads. I need to be sensitive when asking questions to avoid offending or upsetting interviewees. There is a risk of losing research data so contingency plans are needed. The finished ads could run in places like buses, colleges, and hospitals to reach the target audience. SASH faces funding issues as a charity providing housing and support to homeless people.

1. Aims and Considerations sheet
Existing Products:
How many existing artefacts do you feel you will need to look at?
I will need to look at several different types of existing artefacts to ensure I am getting the correct
idea. Looking at many existing products will allow me to see which kind of things work and which
don’t. My aim is to inform 16-24 year olds that SASH does exist and does help people. Making sure
that I advertise on the correct artefact is essential.
What kinds of artefacts are you expecting to look at?
I expect to look at artefacts such as billboards, bus adverts, bus stops, college posters, taxi adverts,
cinema adverts and other popular things, which will inform people of the charity.
Looking around at all types of artefacts and what kinds of adverts go where is very important. To
know what subjects go where is important as the different target audiences could be looking else
where.
What elements will you be looking at to help you with your research?
I will definitely be looking at the copy on existing products to make sure that I am speaking to
people in the correct manner. Also, I will be looking at the images being used so I do not offend
anybody in any way.
If I was to offend people whilst advertising it would make the charity look bad and the word would
spread that the charity is rude or worse.
Primary Research:
How many people would you hope to question as part of your primary research?
I hope to get lots of results during my research so that I get many peoples points and opinions. This
way I will be able to make sure that I take on everybody’s considerations. It will also allow me to
make the adverts the way people like them, or try.
What age group would you like to target and why?
I would hope to target 16-24 year olds, as this is whom the charity specialises for. I will have to
make sure that I target the advert well to attract young peoples attention.
What methods will you use?
To gather audience research I will use many different types of methods in order to get as much
information as I need. I will use methods such as questionnaires on paper, survey monkey or
interviews. From previous experience I think these are the most helpful ways of finding out
information about an audience.
How will you know if your research has been successful?
I will be able to tell if my research is successful by looking at the results that I get. If all answers are
a wide range of opinions I will presume I have not got the results I want. Hopefully the results I
collect will be similar to each other so that I then have some kind of understanding what people
like and want.

2. Considerations:
Why might you need to be sensitive when carrying out research during this project?
When carrying out research I need to be very careful with the questions that I ask. Some things
which I might say could seriously offend people and what the feel. For example, If I ask a very
personal question they will feel like they will not want to answer. Or, if there is a question about an
experience the interviewee could have gone through, it could upset the person. Therefore I will
have to think very carefully when creating questions for the research.
Could you face any problems when trying to do this research? If so, is there a way to overcome
these?
There could be many problems, which may happen when taking out the research. For example, if I
was to loose any research which I gathered I could have wasted a lot of time. Therefore I will have
to make a contingency plan with extra contingency time to use in case of any accident, which may
occur.
Where would you expect your finished pieces to be displayed and distributed?
I could expect my finished pieces to be displayed on placed such as billboards, buses, bus stops,
college doors, schools, cinemas, hospitals, taxi’s streets and any other popular places that these
people may be seen.
What funding issues might an organisation like SASH face?
SASH is a charity helping people when they become homeless. Therefore their funds may be very
low. This is because they have to fun people to go to homes, to eat, drink and get clean. The costs
of living are not cheap and when a charity is helping so many people, they are bound to use lots of
money.