This document lists various end products created by Hannah Sewell including posters, t-shirts with front and back designs, billboards, stickers, and an information poster.
Photoshop Raw Practice is a document by Hannah Sewell about practicing Photoshop skills. It discusses practicing editing raw photos in Photoshop to improve skills like adjusting exposure, white balance, and other settings. The goal is to gain experience editing raw files and familiarity with Photoshop's raw editing tools and capabilities.
This document summarizes the results of a questionnaire about homelessness administered primarily to youth ages 16-19 in North Yorkshire, York, and East Riding. Key findings include:
- The majority of respondents, 86%, were ages 16-19, fitting the target demographic for the homeless charity SASH.
- 83% of respondents said they would donate to a homeless charity, though 22% of the younger demographic may not have spare funds.
- Most respondents, 65%, thought homelessness was not always a choice and due to factors outside one's control, though some still see it as a choice due to stereotypes.
- Nearly all respondents said they would help a homeless friend.
Hannah evaluated a can and magazine advertisement design for Irn-Bru. In the first draft, she tried to make the magazine advert stand out using a UFO design, but it did not work. With help from her tutor, she realized she wanted a modern, technological feel. Positives included sections that stood out and a large main image, but the font size made words look out of place. To improve, she changed the font, logo size, and rearranged elements. In the second draft, she was pleased with the changes and felt it fit the comic book theme well with each element standing out on its own. The only further change would be decreasing the logo size.
The document outlines a marketing campaign for posters and billboards targeting 16-24 year olds. It discusses selecting stock images, developing a consistent font and color scheme, and allocating 6 days to create posters, 4 days for a billboard reusing the poster design elements, and 4 days for feedback and revisions. The schedule is designed to develop complimentary visual designs that appeal to the target demographic based on a provided SASH layout.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
This document discusses techniques for practicing photography using a camera or phone app. It recommends taking photos on a plain background to better see colors and details, as a busy background can make images more difficult to see. The document also discusses using a phone app for practicing photography techniques.
The document provides an evaluation of a magazine advertisement design for Irn-Bru energy drink. In the first draft, the designer tried different layouts but none worked. With tutor feedback, the second draft included sections with the product prominently displayed. Font size was an issue in the first draft but changing the font and sizing elements better balanced the design. Further improvements included adjusting the color saturation and "Barr" logo placement. The designer was pleased with addressing the key issues to create a modern, eye-catching advertisement.
The document discusses research plans for creating posters to raise awareness of homelessness. It will involve:
- Looking at 6 existing posters/billboards to analyze design elements like color, images, fonts
- Targeting 16-24 year olds, as homelessness can be an issue for that age group
- Surveying 10 people of various backgrounds using Facebook, Twitter, Instagram and in-person questionnaires
- Displaying the finished posters in locations like bus/train stations and shopping centers with high foot traffic to maximize awareness
- Noting potential sensitivities in the research, such as avoiding stereotypes, and overcoming challenges like follow up questions if respondents are untruthful or offended by initial questions.
Photoshop Raw Practice is a document by Hannah Sewell about practicing Photoshop skills. It discusses practicing editing raw photos in Photoshop to improve skills like adjusting exposure, white balance, and other settings. The goal is to gain experience editing raw files and familiarity with Photoshop's raw editing tools and capabilities.
This document summarizes the results of a questionnaire about homelessness administered primarily to youth ages 16-19 in North Yorkshire, York, and East Riding. Key findings include:
- The majority of respondents, 86%, were ages 16-19, fitting the target demographic for the homeless charity SASH.
- 83% of respondents said they would donate to a homeless charity, though 22% of the younger demographic may not have spare funds.
- Most respondents, 65%, thought homelessness was not always a choice and due to factors outside one's control, though some still see it as a choice due to stereotypes.
- Nearly all respondents said they would help a homeless friend.
Hannah evaluated a can and magazine advertisement design for Irn-Bru. In the first draft, she tried to make the magazine advert stand out using a UFO design, but it did not work. With help from her tutor, she realized she wanted a modern, technological feel. Positives included sections that stood out and a large main image, but the font size made words look out of place. To improve, she changed the font, logo size, and rearranged elements. In the second draft, she was pleased with the changes and felt it fit the comic book theme well with each element standing out on its own. The only further change would be decreasing the logo size.
The document outlines a marketing campaign for posters and billboards targeting 16-24 year olds. It discusses selecting stock images, developing a consistent font and color scheme, and allocating 6 days to create posters, 4 days for a billboard reusing the poster design elements, and 4 days for feedback and revisions. The schedule is designed to develop complimentary visual designs that appeal to the target demographic based on a provided SASH layout.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
This document discusses techniques for practicing photography using a camera or phone app. It recommends taking photos on a plain background to better see colors and details, as a busy background can make images more difficult to see. The document also discusses using a phone app for practicing photography techniques.
The document provides an evaluation of a magazine advertisement design for Irn-Bru energy drink. In the first draft, the designer tried different layouts but none worked. With tutor feedback, the second draft included sections with the product prominently displayed. Font size was an issue in the first draft but changing the font and sizing elements better balanced the design. Further improvements included adjusting the color saturation and "Barr" logo placement. The designer was pleased with addressing the key issues to create a modern, eye-catching advertisement.
The document discusses research plans for creating posters to raise awareness of homelessness. It will involve:
- Looking at 6 existing posters/billboards to analyze design elements like color, images, fonts
- Targeting 16-24 year olds, as homelessness can be an issue for that age group
- Surveying 10 people of various backgrounds using Facebook, Twitter, Instagram and in-person questionnaires
- Displaying the finished posters in locations like bus/train stations and shopping centers with high foot traffic to maximize awareness
- Noting potential sensitivities in the research, such as avoiding stereotypes, and overcoming challenges like follow up questions if respondents are untruthful or offended by initial questions.
The document discusses plans for photography depicting a central figure being torn open by two others to reveal their true self. The photos will show one model acting as a person with multiple personalities to represent not knowing one's identity. Using the Harris technique and plain backgrounds will emphasize emotion through color and detail. The plans also involve taking photos at home with a camera and editing them later in Photoshop.
The document provides an evaluation of a can, magazine, and web banner design for Irn-Bru. The evaluator made several improvements, including changing fonts to make text clearer, adjusting alignments and spacing, and adding effects like motion blur to elements. Peer feedback was positive about the designs standing out and using color schemes and themes consistently across formats. The evaluator was pleased with the outcomes but noted a few further small changes could be made, like improving paintwork details or increasing depth of field elements.
1) Multiple exposure images involve combining multiple images into a single image. This technique grew popular through Photoshop which allows easier and quicker creation of such images compared to older film techniques.
2) The Harris Shutter effect was invented by Robert Harris at Kodak. It involved using color filters to expose different colors at different speeds, combining them to create a color image. Modern software and phone apps now simplify this process.
3) To create these effects digitally, multiple photos are taken and their RGB values are adjusted before combining the images in Photoshop or similar software.
This document provides instructions for formatting various design elements in a publication including margins, spreads, columns, page numbers, orientation, headlines, headers, crossheads, straplines, baselines, borders, pull quotes, datelines, cut-outs, and using various grid layouts. The document suggests formatting choices for layout, typography, and visual design.
The document discusses various layout and design elements for publications including headlines, drop capitals, orientation, white space, columns, pull quotes, baselines, spreads, crossheads, margins, page numbers, borders, datelines, cut-outs, grids, and reverse layouts. It addresses organizing content on the page in sections with different typographic treatments and formatting across 3 pages.
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using light drawing to show crowds of people connected to technology symbols like social media logos, representing how technology allows people to discover information. Large photos from high vantage points would show this.
2. Using double exposure to merge photos of people with transparent music note images, representing how discovering new music brings new emotions and makes people want to listen repeatedly. Different colors would represent genres.
3. Using a Harris shutter effect to show a plain face with a single symbol, like a question mark, representing self-discovery as people figure out who they are. Multiple gender photos would show different stories.
Planning Experiment (Mind Map and Mood Board) Hannah Sewell
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using lighting techniques to create images of crowds with technological symbols like phones and tablets, representing how people discover information through technology.
2. Using double exposure to merge photos of people with music symbols, showing how discovering new music can change one's emotions. Different genres would use different color palettes.
3. Using a Harris shutter effect to depict individuals with a question mark symbol on their face, representing people discovering themselves and their identity.
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.
This document discusses font and layout choices for a broadsheet newspaper. The writer tests different fonts at various sizes to see which are clearest and most readable. American Typewriter size 10 is selected for body text as it has a good balance of darkness and fits newspaper columns well. Apple Garamond Bold is chosen for titles as letters are easy to distinguish. Smaller fonts are preferred on covers to avoid clutter. Example layouts are proposed with the main image being of Obama to discuss gun laws. Bernard MT Condensed and American Typewriter are selected for the masthead and headlines respectively.
This document outlines a marketing campaign for posters and billboards targeting 16-24 year olds. It details using two computer models, one male and one female, with sourced images and consistent color schemes and fonts between the posters and billboard. The schedule allocates 6 days for each poster, 4 days for the billboard reusing the poster design elements, and 4 days for peer review and improvements to meet standards for the target audience.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
The student provides a detailed self-reflection on creating a broadsheet, tabloid, and fanzine for a class project. They received feedback that helped improve their work, such as removing a black outline around a box and making the title larger to fill white space. The student discusses the tools and techniques used in InDesign and Photoshop to lay out pages and edit images, including grids, fonts, adjusting image sizes, and adding shapes in Photoshop. They reflect on time management challenges and lessons learned about taking progress photos to improve their work.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
The document discusses font selection and layout design for a student project creating a mock tabloid newspaper. It examines different fonts for headlines, subheadings, and articles, evaluating fonts based on boldness, clarity, and suitability for a tabloid style. Sample fonts considered include Impact, Arial Rounded, and Times New Roman. The document also explores image selection, considering photos of Obama and Lil Jojo to accompany an article, and references layout elements of real tabloids to guide the design, such as large headlines and images with related stories in boxes below.
The document provides instructions for assembling and operating an early camera. It is organized into clear sections with labels and numbering. Images show the camera from different angles. Instructions are written in a formal yet straightforward tone using accurate terminology like "wind the lever" and "press the shutter button." Bullet points and numbered steps clearly explain the assembly process without ambiguity. The consistent font, bold titles, and careful explanations provide a manual that is easy to understand and follow.
The document provides instructions for how to use a manual camera. It is organized into clear sections with images and step-by-step instructions. Section 1 shows the camera from different angles. Section 2 provides numbered instructions on how to wind the lever and press the shutter button to take a picture. The instructions use accurate, unambiguous language and a simple format to ensure anyone can understand how to operate the camera.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
The document discusses plans for a photography project depicting one model acting as a person with multiple personalities being torn open by two other people. The aim is to show how the central person does not know their own identity. Sketches show the concept, which will be brought to life with a model, camera, and photoshop editing. Plain backgrounds are preferred to busy ones to best showcase colors and details. The technique will also be practiced using phone app photography.
Michael Bosanko is a contemporary photographer who began his career after his moonlit landscape photos in Greece in 2004 were ruined, inspiring him to draw with moonlight using long exposures. His unique process involves leaving his camera on a tripod and using lights like flashlights to draw shapes that are captured during exposures ranging from seconds to hours. Bosanko's work has been featured in advertising for large companies and in various media formats worldwide without any digital editing, highlighting the natural beauty created through his light drawings.
The document discusses plans for photography depicting a central figure being torn open by two others to reveal their true self. The photos will show one model acting as a person with multiple personalities to represent not knowing one's identity. Using the Harris technique and plain backgrounds will emphasize emotion through color and detail. The plans also involve taking photos at home with a camera and editing them later in Photoshop.
The document provides an evaluation of a can, magazine, and web banner design for Irn-Bru. The evaluator made several improvements, including changing fonts to make text clearer, adjusting alignments and spacing, and adding effects like motion blur to elements. Peer feedback was positive about the designs standing out and using color schemes and themes consistently across formats. The evaluator was pleased with the outcomes but noted a few further small changes could be made, like improving paintwork details or increasing depth of field elements.
1) Multiple exposure images involve combining multiple images into a single image. This technique grew popular through Photoshop which allows easier and quicker creation of such images compared to older film techniques.
2) The Harris Shutter effect was invented by Robert Harris at Kodak. It involved using color filters to expose different colors at different speeds, combining them to create a color image. Modern software and phone apps now simplify this process.
3) To create these effects digitally, multiple photos are taken and their RGB values are adjusted before combining the images in Photoshop or similar software.
This document provides instructions for formatting various design elements in a publication including margins, spreads, columns, page numbers, orientation, headlines, headers, crossheads, straplines, baselines, borders, pull quotes, datelines, cut-outs, and using various grid layouts. The document suggests formatting choices for layout, typography, and visual design.
The document discusses various layout and design elements for publications including headlines, drop capitals, orientation, white space, columns, pull quotes, baselines, spreads, crossheads, margins, page numbers, borders, datelines, cut-outs, grids, and reverse layouts. It addresses organizing content on the page in sections with different typographic treatments and formatting across 3 pages.
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using light drawing to show crowds of people connected to technology symbols like social media logos, representing how technology allows people to discover information. Large photos from high vantage points would show this.
2. Using double exposure to merge photos of people with transparent music note images, representing how discovering new music brings new emotions and makes people want to listen repeatedly. Different colors would represent genres.
3. Using a Harris shutter effect to show a plain face with a single symbol, like a question mark, representing self-discovery as people figure out who they are. Multiple gender photos would show different stories.
Planning Experiment (Mind Map and Mood Board) Hannah Sewell
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using lighting techniques to create images of crowds with technological symbols like phones and tablets, representing how people discover information through technology.
2. Using double exposure to merge photos of people with music symbols, showing how discovering new music can change one's emotions. Different genres would use different color palettes.
3. Using a Harris shutter effect to depict individuals with a question mark symbol on their face, representing people discovering themselves and their identity.
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.
This document discusses font and layout choices for a broadsheet newspaper. The writer tests different fonts at various sizes to see which are clearest and most readable. American Typewriter size 10 is selected for body text as it has a good balance of darkness and fits newspaper columns well. Apple Garamond Bold is chosen for titles as letters are easy to distinguish. Smaller fonts are preferred on covers to avoid clutter. Example layouts are proposed with the main image being of Obama to discuss gun laws. Bernard MT Condensed and American Typewriter are selected for the masthead and headlines respectively.
This document outlines a marketing campaign for posters and billboards targeting 16-24 year olds. It details using two computer models, one male and one female, with sourced images and consistent color schemes and fonts between the posters and billboard. The schedule allocates 6 days for each poster, 4 days for the billboard reusing the poster design elements, and 4 days for peer review and improvements to meet standards for the target audience.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
The student provides a detailed self-reflection on creating a broadsheet, tabloid, and fanzine for a class project. They received feedback that helped improve their work, such as removing a black outline around a box and making the title larger to fill white space. The student discusses the tools and techniques used in InDesign and Photoshop to lay out pages and edit images, including grids, fonts, adjusting image sizes, and adding shapes in Photoshop. They reflect on time management challenges and lessons learned about taking progress photos to improve their work.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
The document discusses font selection and layout design for a student project creating a mock tabloid newspaper. It examines different fonts for headlines, subheadings, and articles, evaluating fonts based on boldness, clarity, and suitability for a tabloid style. Sample fonts considered include Impact, Arial Rounded, and Times New Roman. The document also explores image selection, considering photos of Obama and Lil Jojo to accompany an article, and references layout elements of real tabloids to guide the design, such as large headlines and images with related stories in boxes below.
The document provides instructions for assembling and operating an early camera. It is organized into clear sections with labels and numbering. Images show the camera from different angles. Instructions are written in a formal yet straightforward tone using accurate terminology like "wind the lever" and "press the shutter button." Bullet points and numbered steps clearly explain the assembly process without ambiguity. The consistent font, bold titles, and careful explanations provide a manual that is easy to understand and follow.
The document provides instructions for how to use a manual camera. It is organized into clear sections with images and step-by-step instructions. Section 1 shows the camera from different angles. Section 2 provides numbered instructions on how to wind the lever and press the shutter button to take a picture. The instructions use accurate, unambiguous language and a simple format to ensure anyone can understand how to operate the camera.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
The document discusses plans for a photography project depicting one model acting as a person with multiple personalities being torn open by two other people. The aim is to show how the central person does not know their own identity. Sketches show the concept, which will be brought to life with a model, camera, and photoshop editing. Plain backgrounds are preferred to busy ones to best showcase colors and details. The technique will also be practiced using phone app photography.
Michael Bosanko is a contemporary photographer who began his career after his moonlit landscape photos in Greece in 2004 were ruined, inspiring him to draw with moonlight using long exposures. His unique process involves leaving his camera on a tripod and using lights like flashlights to draw shapes that are captured during exposures ranging from seconds to hours. Bosanko's work has been featured in advertising for large companies and in various media formats worldwide without any digital editing, highlighting the natural beauty created through his light drawings.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
The document outlines a plan to create Harris Shutter effect images at home. The photographer will use either a Sony phone with a Harris Shutter app or a Fujifilm camera on a tripod. Face paint will be used on the model to introduce different meanings in the images as the model moves between positions representing discovering their true self. Different body movements will be tried to see which work best for the effect. Photoshop will be used to combine three images if the camera is used, applying hue/saturation and opacity effects to achieve a professional result.
The photographer proposes a project featuring a female model dressed in all black with a fully white face and a black question mark or exclamation point painted on. The goal is to depict someone trying to figure out their identity through movement and facial expression. Photos will be taken both at home, where makeup and outfit changes can be tested, and at college, where crowds can be photographed using the Harris effect to portray multiple people discovering themselves. The photographer chooses the Harris shutter technique to make the images more modern, colorful, and exciting through its blending of colors. This technique also allows capturing of moving subjects in an interesting way through shutter speed.
Hannah Sewell experimented with experimental photography techniques like blurring and movement. For blurring, she found that an aperture of F9 created the best balance of blur and focus. She used blurring to highlight lights and give images a mystical quality. For movement photos, she used a fast shutter speed of F10 to capture both moving and still subjects, creating a ghostly effect. Her favorite image used these techniques to show a variety of movements among people, with some transparent and others with defined outlines. Overall, her images successfully captured lights, movement, and abstract qualities through experimental techniques.
Case studies - Experimental Photography (work 2)Hannah Sewell
Michael Bosanko is a contemporary photographer who began his career after realizing he could use lights to draw shapes and objects in long-exposure landscape photographs during travels in Greece in 2004. His artistic process involves leaving his camera on a tripod for extended periods, sometimes hours, while using lights to trace images like the bicycle photograph. His non-traditional technique produces abstract light drawings within natural environments. He works for major advertising clients around the world but does not digitally edit his photographs beyond minor adjustments.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
This document lists various promotional products including a Facebook page, tour poster, magazine cover, and album cover that could be used to promote Crumple Zone. It briefly touches on different visual marketing options without providing many details about the band or content of the promotional materials.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.