Here are the key points I would highlight in evaluating your research: - Strengths of product research: Allowed you to analyze design elements like colors, layout, text size/style that appeal to audiences. This informed your own design choices. - Weakness: Limited to only a few sample products so may not represent full range of audience preferences. - Strengths of questionnaires: Gathered quantitative data on demographics, preferences that directly informed your design. Large sample size provides meaningful insights. - Weakness: Questions may not have captured all relevant factors. Responses could be superficial. - Strengths of interviews: Allowed for open-ended responses to gather rich qualitative insights into how and why

1. Research
Your Name

2. Existing Product
At the bottom section of the
poster there is just word and
information these don’t really
suite with the poster so people
wont get confused by it, but it
does take away a certain feel
towards the poster and overall
mysteriousness about it.
This poster might make
people buy it because it is very
mysterious because it is very
dark, the lighting also might
make them buy it because it
doesn’t give a lot of meaning
or explanation. At this section
of the poster you can see that
there is just a blank tree this is
the only detailed section in
the middle and yet it is still
dark, but behind the tree is as
bright light this could be trying
to get a message across.
Effects used in this poster is that
there are a lot of smudging and
blurring, the angle used in this
poster is face on so its directly in
front of you with no angles
changing the picture. The main
side of this poster though would
be the right side this is because as
we read from left to right we see
more detail than at the start of the
sentence and this could be what is
happening here, you are looking
from a blank side to a detailed
design of a planet with a face in it.

3. Existing Product
Certain few cards have been
rotated to give it a better
effect when the picture is
taken. This also makes the
picture more attractive to the
viewers eyes. This could
generate more people getting
the cards.
The lighting used on this product
is very bright, this could be
because this Catches the viewers
eyes because its bright. The
patterns on the Buisness cards
also be very attractive this can yet
gain lure the costumers in. the
picture has a lot of the same
colour in it though which is a tree
brown colour.
This product will make people
look at it and take it because it
looks very nice and things that
look nice people want, this
product might also have useful
information on it so they should
take it anyway.
People might want to take this product because it
is very eye catching and looks like to could be of
some use to people. The colours used In this
product are very rustic. The pattern at the top of
the card looks very futuristic as well but keeps its
natural look. This looks like the business card has
been split up into sections, I think this because at
the top is a cool design, in the middle is the name
and logo and down at the bottom is more
information like contact details and names of
people.

4. Existing Product
main character on the front this could be
used as an marketing strategy to het more
people to look at it, there is also bold big
writing this also could be used as an
marketing strategy. This makes the
audience want to buy it because it makes
the game look good and very person who
plays video games wants to play a game
that looks really good. The colours used in
this are mainly dark so the likes of black and
grey but there one section that is really
bright and this catches your eye. The
magazine also have other advertisements
on it , this can lure a wider community to
buy it because there is more than one game
on there. On the right side of the magazine
cover there is the stronger advertising side
this lures people in because we read from
right to left.

5. Existing Product
The two main actors are on the front of the poster this
could be because they want the people to be able to
identify who is in the film or on the poster. The writing
is in big bold blue writing, this could yet again be so
people can see what it says from a distance, but this
writing also gives a nice calm vibe of because it
doesn’t stand out and it doesn’t blend in. the
background looks like there is a lot of action though
with fire, fire can represent action and mischief this
could be a hint to what the film is about. The fire can
also be linked to the heading WILD, this might make
the public buy it because it is a mystery and
everybody loves mysteries. It looks like they have
made this poster on a deserted road in the middle of
know here with no clouds. As you can see the poster
is split up into 3 sections again with a character to the
left middle and a car to the left, all this fills up the
page and makes it look more interesting than it
actually is. Also there is writing at the top and bottom
with the characters in the middle this makes the
poster look neat and professional.

6. Research Analysis
• What common features do the researched
products have? They all have simple text or information
telling people what it is.
• What aspects of the research will you include
within your on work? I will include what colour of text
and what size font will be best but also colour combinations
go best with each other.

7. Questionnaire Analysis
Alex Hiscoe

8. Audience research
• observations: there is more female than male 66.67% male and 33.33% female
• What this says about my audience: this says that most of my audience are
male and not female
• How will your product appeal to this audience: this product
twill appeal to my audience because most men like to look at business cards and what they have to offer
but so do women that’s why there are a few women on the bar chart.

9. Audience research
• Observation: all my audiences age are 16 to 24 years old
• What this says about my audience: this says that young people or people
in there 20s this is because most young people are on the internet.
• How will your product appeal to this audience: this will appeal to my
audience because if I make a interactive one then they might get it
because young people like interactive objects.

10. Audience research
• Observation: I can see that most people like the colour blue but on par with that is non of the
above which means they don’t have a preference or there colour is not there
• What this says about my audience: this tell me that most boys like the colour blue if there was
more boys but I could be wrong because the other colours like orange and red both have one vote.
• How will your product appeal to this audience: if I find that there is a colour that most people like
then I will design the card of that colour this will attract more people to getting the product and
having a look.

11. Audience research
• Observation: most people like the shape rhombus more
• What this says about my audience: this tell my audience are very unique
and out of the box thinkers because a rhombus is not a usual shape to pick
• How will your product appeal to this audience: rhombus is a very cool
shape so this should lure people in to look at it along with the colours.

12. Audience research
• Observation: what I can see in this image is that most people will use a business card in there life.
• What this says about my audience: this tells me that most people are going to be working in a job
that works with other jobs and so business cards get passed around
• How will your product appeal to this audience: my product will appeal to the audience because it
will be a unique shape and colour this will stand out and make them want to take it again.

13. Audience research
• Observation: I can see that most people have selected the one that says they will
need one
• What this says about my audience: this tells me that they will be looking at in the
future of using a business so they will need information from a business card
• How will your product appeal to this audience: my product will make sure they get
the best possible and clearest card they get for information which is what they are
looking for as a client.

14. Audience research
• Observation: I can see that more people enjoy online shopping rather than going high-street
shopping
• What this says about my audience: this tells me that they could be lazy and just like to get stuff
online without going outside this means the best way to advertise my product Is through the
internet
• How will your product appeal to this audience: my product will appeal to this audience because if
they like buying things of the internet then surely they would like more information or new
information on new websites through digital business cards.

15. Audience research
• Observation: I can see people do not have anymore or no questions to ask me
• What this says about my audience: this tells me they are happy with the survey
• How will your product appeal to this audience: they will appeal to this audience
because they don’t like asking questions which they don’t have to when or if they
get a business card.

16. Interviews

17. Interview 1
• What do you like most about business cards?
The importance of them and how they help people about there normal day.
• Do you feel that business cards help you in terms of finding out information?
Yes I find that when I get a business card it can help in later dates if I need this business help.
• Would you recommend to a friend to use business cards more often?
Yes I would recommend to friend to use a business card more often, they could benefit a lot from using them.
• Would you easily lose a business card,? How would you prevent this from happening?
I would easily use a business card because I end up forgetting about them, and I would prevent this from
happening by keeping it in a safe place like my wallet.
• Do you have any questions to ask me?
No

18. Interview 1
• Observation: from this interview I can see that this person would use
a business card for informational reasons.
• What this says about my audience: this that they
made need business cards in a later date
• How will your product appeal to this audience: my
product will appeal to this audience because if they
find that they are useful they will not care how it
looks they will just use so I will make them smaller so
they fit in wallets

19. Interview 2
• What do you like most about business cards?
I like how easy they are to use and get information from
• Do you feel that business cards help you in terms of finding out information?
Yes because if I like the look of this business then I can get a card and find out more
information
• Would you recommend to a friend to use business cards more often?
No because other people don’t have the same needs as me
• Would you easily lose a business card,? How would you prevent this from
happening?
Yes I would lose a business card easily and I would sore it in my wallet to prevent
loosing one
• Do you have any questions to ask me? No

20. Interview 2
• Observation: I can see that the person in the second interview like
business cards this is good because they can recommend them
• What this says about my audience: this says that
my audience are in to business cards and they need them for
information
• How will your product appeal to this
audience: my product might appeal to this audience
because they might be out and about which means there is a
possibility they might need a business card for future
reference.

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-24 • Video games or movies
Gender
Male • Nice cars or sports cars
Psychographic
Busy lifestyle • Coffee
Social Status
Working class • Everything.

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research – the way I conducted my product research was finding
similar products to my business card, I choose move posters to do because
they both hold important information and details. I analysed these posters
and found that most of them include bright colours to catch the eyes of
the consumer or public.
– Questionnaires – the way I conducted my research for my business card in
questionnaires was by putting questions down that I would benefit me in
many ways, so I aske them what there favourite shape was and what
colours they liked best. This example helped me design a business card
because I knew there preferences.
– Interviews

24. Research Evaluation
– What sort of a response did you get? I got a positive response which really
helps me design better quality products , this is good because the more
constructive feedback I get the better my overall work can be and my
feedback was really good,
– How did you distribute your survey? Give an advantage and a disadvantage
– One major advantage is that I could send it to multiple people at the same
time through email, this is good because I can get multiple completed surveys
back all at the same time.
– One major disadvantage is that not every bod completed the survey therefor I
didn’t get as much information back as I would of liked to , this is bad because
then not as many people have gave my feedback because they haven't done
the survey, overall I am happy with what people have put.