The document discusses plans to create posters, leaflets, a website and social media page to target 14-18 year olds about copyright issues. Posters and leaflets will be placed in schools and youth areas to attract attention. A website allows more information and can be promoted on social media. Font and name options are considered, weighing professionalism and attention-grabbing appeal for the target audience of teenagers.

2. What products I have
chosen
 Within the group new have decided to produce and create 3 posters each, 1
leaflet each, website and a social media page.
From our survey results we have decided that these media and digital
productions will be able to target 14-18 year olds. This is as posters and
leaflets can be places in schools, youth hangouts and colleges. A website
can be shared and promoted on our social networking site and will be able
to offer more information then the posters and leaflets.
Pros:
- Posters will be placed in youth areas so they are commonly seen.
- Posters can easily be placed anywhere and will attract any audience
- Leaflets can be handed out at train stations, schools, colleges etc
- Websites are accessible from any site and can be promoted on our posters,
leaflets and twitter page. This will increase our views as teenagers are
mostly on there phones/tablets/laptops and can access is easily.
Cons:
-Posters my be ignored in school as they are irrelevant
- Leaflets may be thrown away when teenagers are out as they are irrelevant
and boring
- Teenagers might not visit the website and it is not interesting or eye
catching enough..

3. Poster initial mock ups
Small
fact/quote
Our slogan
Rhetorical
question/
fact Contact info
Main image covering
all of the page
This is my mock up for my
poster design. I want to try
and focus on drawing the
attention of my audience and
believe I can do this by
having a large picture
covering the page. From my
survey results I have
gathered I can see that
teenagers are more attracted
to images then large amount
of texts. So using this
information I will design and
create all of my posters with
main image covering the
page and a small amount of
text and links throughout.

4. Names for our campaign
We Fight For Copyright
FightWithCopyright
We Fight for you
I think that this name will immediately tell
our targeted audience what our
campaign is about and will attract them
quickly. However I do not like this name
as I think it is to long and may not be
catchy or very memorable.
I think that this name will again
immediately tell the reader the purpose
of my campaign and will attract them as
it is short and memorable. However I
think that it might put off the audience as
it is a boring subject.
I think that this name be a bit to vague
as it doesn’t suggest what our campaign
is about. However I think that this could
be a good and bad thing as it will not
instantly put off the reader.

5. Font deciding
Pros:
- I think this font would attract the teenage audience as it is not very mature
and adult targeted.
-I think the design of the font ( how it fades out towards the end) shows that
it is trying to show how important copyright is. If illegally downloading
carries on music, gaming and films will fade away.
Cons:
-I think that the font may not be very professional and may be seen as
‘babyish’. I think this may not attract the correct audience.
- I also think this font does not suit the aim we are trying to achieve and
may not look good on my posters, leaflets and website.

6. Pros:
- I think this font would attract the teenage audience as it has visually
appealing factor.
-I think that it would look good on my future products as it is associated with
crime.
Cons:
-I think that the font may not be very professional and may be seen as
‘babyish’. I think this may not attract the correct audience.
- I also think that the font may be to un professional and my cause my
audience/reader to think that we are an amateur campaign

7. Pros:
-I like the design of this font as it is rough and looks handwritten and could
be visually appealing for my audience.
-I think with the information and campaign we are producing it will be able
to give our company a professional look.
- I think that having a plain black name will also make the products look
professional as it ties in with the colour scheme (red, black and white) so
the products do not have to much colour and look childish.
Cons:
-I think that the design of the font may be to boring and might not attract the
readers attention at first glance, causing the companies name to be
forgotten.