The document discusses how the author addressed their target indie music magazine audience through various design elements of the magazine. The author used a black, blue, and white color scheme that was preferred in their audience questionnaire and is commonly used in indie magazines. They designed the masthead to match this color scheme. Cover lines featured popular bands and articles revealed in the questionnaire to attract readers. The front cover featured an unknown artist to create intrigue. Contents page images highlighted an article, competition, and festival to attract readers. Text was limited and both formal and informal language was used to appeal to readers aged 16-30. A double page feature included an image of an unknown artist in his bedroom and text from an interview to give readers insight into his

1. Evaluation Question 5
How did you attract/address your audience?

2. Colour Scheme
 The colours I used throughout my magazine were the most popular in regards to the audience
questionnaire I had done previously. Also they were colours that were associated heavily towards the
indie genre. The colour scheme I had used was black, blue and white. This was due to these being
used commonly within indie magazines also the questionnaire that I had done previously showed
that people did prefer more lighter colours e.g. reds or yellows etc. However I decided on blue,
black and white as it makes the magazine stand out more as red is used quite often. Another reason
I decided on these colours was due to the blue being able to stand out on either black or white, so it
would be more eye-catching towards the target audience.

3. Masthead
 The masthead I had used matched the before matched colour scheme, due to the font being black
and the outer layer being blue. The name of the magazine was needing to be something that links
heavily towards indie music. This is why I decided to use the word ‘buskin’ since a lot of indie artists
busk on the streets to make music. So it seemed logical to use this as anyone would be able to see
what genre the magazine is.

4. Cover Lines
 The articles on the magazine cover that I included took inspiration from other indie music
magazines so that I could gain an understanding of what articles fans of indie music would like to
read about. Also I used the questionnaire to get a better understanding of who the more popular
bands are to help catch the attention of the readers. This was through me using well-known artists
that people would easily know and are fans of which would most likely interest them to want to
read the magazine. I used my more interesting articles as cover lines so that the magazine would
appear more appealing to the target audience.

5. Front Cover Image
 The person on my front cover is highly unknown which is to attempt to create intrigue due to
readers wanting to know who the person is and what they have done to make them so popular. The
people who had answered my questionnaire had said that they didn’t mind whether the front cover
artist was a famous artist or not. Also the magazine stands out more due to it not being generic and
using an already made artist and using a more unknown person.

6. Contents Page Images
 The images that I used on my contents page, were to attract the audience towards the more
interesting articles. I used images to highlight a competition, a new artist (like my front cover) and
information for one of the biggest festivals in the year. I did this so the audience would be intrigued
to find out who this new star is and why they should know who he is. Also I highlighted the
competition so people would want to try and win tickets to Glastonbury which is then why I
mentioned Glastonbury information.

7. Contents Page Text
 I used inspiration from other magazines to help me with the creation of my articles and their description.
This in turn allowed me a better understanding of the indicative layout of an indie music magazine and
what forms of articles would usually attract the specified target audience. I used both formal and informal
language to cater towards ages ranging from 16-30, so there is something for everyone. I tried to limit the
amount of text I used as the respondents from my questionnaire had said that they prefer less text and
more images so they aren’t just reading block text.

8. Double Page Spread Image
 The image that I used for my double page spread was to emphasise who the artist is to the
audience, due to him being quite an unknown artist. I wanted to showcase that he is just a normal
teenager making music in his room (hence the choice of background). Although he is unknown to
most people you can gain a slightly better understanding of what he is like due to the things within
his room.

9. Double Page Spread Text
 The article was wrote by me from an interview with Liam, where I asked him various questions
about what his life is like with his family and friends, so that people could see what he is like behind
being a performer. However, I did want to showcase his inspirations and his more memorable
moments within music as it makes it more appealing to the readers as you can see what made these
artists into what they are now.