The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.

1. Irn Bru Research
Hannah Sewell

2. Images: These images have been chosen as they have a
comedy feel to them. They help to amuse the audience
with there sarcastic faces and there use of producing a
very stereotypical couple in the 1990’s. By having the
images in black and white it shows how old fashioned
and quirky it is and how it fits well with the text. Another
product that does this are comedy cards. They use old
fashioned images and then put a comedy sentence
on, this shows juxtaposition because one image will
show something whilst the text says something
completely opposite. They have used both middle aged
white people for there advertising, this is very
mainstream in product advertising. This helps to show
the target audience because the advert is quite
immature and funny which is perfect for 13 to mid 20
year olds, as they
would love to make fun of adults. These images are
noticeable similar through out all of these
advertisements which is important as they want a theme
going through. I like how they have made one side
Layout: For this
of the advert positive and loving, whilst the other
side immature and funny, this takes the loving idea
away which makes it more quirky and modern for
the younger generation. The words used for each
of these advertisements are very clever. They
make sure that the last word is rude which makes
you laugh but then you realise that it fits with the
image perfectly. In reality that man will be called
Richard (but also known as Dick) which is very
clever. Another advertisement says “I love Irn-Bru
and so do my bitches” this sounds posh which links
well with the image but the fact that the dogs are
called bitches is funny because it’s the fact that the
old man is using that language. The other side is
that the female dogs would actually be called that
in reality. You can tell from reading the quirky
sentences that this fits well with Scottish comedy.
The tartan and cigars In the second image really
link well with the Scottish audience which is
important.
First Advert
Fonts: The font used for this advert is very unique and easy to read for a
younger audience. It shows that they are trying to produce a font that looks
like a younger persons hand writing. The font is thin which doesn’t grab the
audience’s attention but when you look at the image and then the text you
realise how funny the whole advert is. The use of speech marks really help to
link the image to the text which is important for when you want to put a
message across. The font is in a perfect font size because it doesn’t over
power the message that is shown, the fact that there is a balance between
the image means the audience will read it. If a teenager see’s an advert and
it has to much text on it then it gets to boring. To just read a simple funny
sentence will really bring the audience in, this means they will start
discussing the advert and saying how unique and funny it is.
Tone: The tone is very relaxed on this
advertisement, it’s funny and very simple for the
audience. The use of bright colours and sarcastic
imagery gives a sense of character that the audience
would love it see. They would look at this advert and
think that if they have this product then it shows that
they have character and humour. The whole tone of
the advert is very positive and nice which is what you
want from an advert. The advert is purposefully not
policed like other drinking products because they
want them to fit in with the teenager theme where
it’s rebellious and creative.
Colour Scheme: The colour scheme really fits well with
the product as they have used the same colours
throughout all of there advertisements. The use of
Orange and blue give a tropical feel to the product, the
fact that these colours are bright will really attract the
target audience to the product. This is because younger
children like colourful things and they would rather
choose a colourful quirky drink than a grey boring
product. The black, white, orange and blue theme work
quite well, it points out the contrast between the
modern age and the old fashioned one.

3. Second Advert
Tone: The tone for this advertisement is light and friendly, it has good
humor in it also that would bring in an audience. The simplicity of having a
card and then the products means it is easier for the audience to
understand and remember, the advert that goes with this is very funny
and uses older middle aged characters, this makes it funnier for the
younger audience to watch as the adults act quite different to what they
normally would. This is quite different to there other advertising as it’s
quite sophisticated looking, mostly the other adverts have mainly an
orange and a blue theme, with an image and sentence. This is quite
different as they clearly show the products and a card without anymore
information. By having the advertisement with a background and setting it
gives of a better message and a better atmosphere to the advert. Instead
they would take a picture and put it next to text like there other
advertisements.
Colour Scheme: The pink is a very appealing colour towards the
audience, this product is mostly male so by using a girly colour it means
they are trying to attract the opposite sex to the colour. They could also
be using pink because the slogan is trying to say that women are hard to
handle. This is a positive to the male side of the audience because then
they might agree to this accusation. The use of oranges, greys and purples
really go well with the product theme, this gives out a warm feeling to the
audience due to the nice tones of each colour. The advert is very colourful
which stands out of the crowd and has a positive feel towards it, the
colours are gender neutral which means anyone can connect and enjoy
the campaign and advertisement.
Layout: The layout is very simple and eye catching, the fact that the
background is blurred means the product and slogan is shown clearly to
the audience. This catches your eye and is very easy to understand. The
advertisement looks very modern, the fact that the cans and card are on a
table means they looks like they are going to be presents for
someone, this is positive for the audience and nice to see. The
advertisement also fits well with a family audience which is good as there
target audience are children from the age of 13-18, most of these will be
in a family or in some sort of care. The fact that they have shown two
products mean that the audience can see a variety of IrnBru that they can
chose from. Even if the product is diet means it can still pull you through.
Font: The font has been used very well on this advert. The fact that there
is a bubble around the font looks very childish, this fits well with children
as they love playing with bubbles and drawing bubble writing. This shows
that they have researched there target audience perfectly. Showing the
font on a baby card really helps to proclaim the message to the audience.
It shows that if you have children then this drink will help you through that
time which is good marketing because then the public would definitely
buy the product because births happen everyday. Having the words on a
card and not across the advertisement shows that you have the look for
the information, it’s neater and sophisticated.

4. Colour Scheme: The colours used on this advert is very bright and eye catching. This is what 13-18 year
teenagers love, when something is colorful they just want to keep looking at it to see what it is. The fact that
there are so many colours means it’s hard to look at certain thing without trying to find out some more
information. What’s good about this advert is that each image and text are spread out properly to it’s easier
to read. This advert looks like it’s female orientated with the pink text and brightly coloured Speedo’s, this
might be based on a female audience because of the male model trying to bring you in or the fact that they
want to increase there sales in females. Throughout they have used female originated adverts to bring in
that audience or to mock them.
Layout: The layout is quirky and colourful
which is good to make the audience positive
instead of negative. The fact that they have
made one slim box and then a smaller box
makes the male look slimmer when holding
that bottle, this gives illusion that you would
become slimmer when drinking this product.
The boxes help to make a magazine feel
towards the advertisement, normally these
shapes are used for articles and contributes
an artistic feel. It makes the man look bigger
than he actually is by having a smaller box
next to him, which makes him look powerful
and strong when holding the drink. The fact
that the text is warped around his arm shows
how strong the man is, it emphasizes the
largeness of his muscles. Every bit of image
and text are in a different and quirky position
which means you have to read from the left
and then to the right for the advert to makes
sense. Teenagers would like this as it’s a
different way of reading than normal.
Tone: Yet again the advert is positive and quirky which has happened throughout
there advertisements. They have a variety of meanings and are very humorous.
There language in this advert is quite feminine when saying “make your tills redhot like Raoul’s pants” this sounds very girly and confident which would normally
come out of a women mouth than a male figure. The name ‘Raoul’ is also funny
because it’s not a name that we would be used to hearing and it’s quite unique so
by saying he’s called that makes him so more tropical and different. The blues,
pinks and orange still go perfectly with the Irn Bru logo which is most important.
They are bright, summery colours that teenagers enjoy as they like to be out all
the time.
Images: This image used is very old
fashioned, when men got photographed in
the 60’s they would always have there hair
stripped back and have Speedo's on. This
would be humorous for teenagers because
the fashion isn’t like that anymore, this
means the man looks silly in Speedo's which
would be the automatic thought for when a
teenager looks at this image. The fact that he
is holding the drink in a tropical island is also
humorous as there market sales are in
Scotland which is cold and very cultural. The
fact that they have put the ‘Diet Irn Bru’ logo
on each corner of the advert shows that you
can never miss it, it’s very clever because if
this was a poster then a person would grab
one of the corners and they would see the
logo straight away. Another comedy factor is
that a business would try get a
model/celebrity to sell there product because
then people would buy it just because ‘David
Beckham’ drank it. They would also think that
if I drink this product then I would look like
this person. Instead Irn Bru got a model to
pose in a ridiculous way to mock that
idea, they would rather you had to drink for
having character then what you’d look like
when drinking it. I also like the fact that if you
drink this product then you will end up with a
body like this, this would be fun for teenagers
to look at and understand.
Font: The font looks like it has come out of a comic book, this makes it
automatically look youthful and fun to the audience. It looks like a serif
font which means it’s easy and clear to read, the main sentence is also a
very good size and is elongated to fit the layout of the advertisement.
The fact that there is smaller font for the information is good because it
will bring in the audience and then they can read the rest of the
information which is also clear and in a suitable colour. The words and
paragraph and spaced out so it makes it less boring to read and there
isn’t much wording which means the advert is more exciting.

5. Layout: I like how they have put a
game on there advertisements.
‘Spot the Difference’ games are
really popular with children, they
sell books that have spelling
games and spot the
difference, this is good because
teenagers would familiarize
themselves with this and would
still enjoy doing those games. By
having the spot the different title
at the top makes you straight
away involved in this
advertisement because it’s a
game that’s fun and creative. The
fact that this advertisement is so
simple means the message for
the game is obvious and youthful
for the audience, the use of text
at the bottom and top the images
look smart and clear to read. By
having the diet drink on it’s own
gives it a different attention
towards it, it shows what the can
looks like and how it’s sugar free
which will be a positive for most
people. I believe this product
would be for the older audience
because they would care about
there figures whilst the younger
audience 13+ wouldn’t care
about how much sugar is in it.
That’s why this advertisement is
good because it’s the older
teenagers that like to look back
and memories for when they
were younger. By having little
text and pictures in boxes makes
the advert look more creative and
fun instead of mostly having text
Image: I think the images are good because using animals give it the cute factor. This draws an younger audience
because teenagers love little animals that look cute, also by having the animals injured it means the audience will feel
more sorry for that animal. By putting the ‘sugar free’ on the dog’s neck means that the audience will see it straight
because of how cute the animal is and also playing the ‘spot the difference’ game. Either way you are going to find
that the drink is sugar free and healthier than the normal diet Irn Bru. It really brings the attention towards it which is
what you want when trying to give out a message. The size of the images are large and good because then people will
look at this straight away before they look at anything else, the fact that they are in boxes gives the two images space
for the idea to be clear. When you look closely to realise that the dog on the right in looking at the can, this draws
your attention over to that product, this is another good technique of advertising.
Font: The font is very clear
and easy to read, the fact that
it is bold and in capitals
makes it look like a
newspaper heading. This is
quirky and really modern for
the teenagers which is what
they like, the text is simple
and a good size. The font is
very traditional and a popular
font that has been used only
on the sugar free. This is good
because it separates the
advertisements from the
rest, this shows that there is a
different campaign for each
product. Throughout all of the
advertisements, Irn Bru have
used popular fonts that
people would be familiarized
Tone: When you first look at it you think it’s bright, colourful and positive. Even
with which is good because
though the dog is injured it is still fun and active because there is a main game that
then the adverts will be easy
controls the whole advertisement. When looking at other adverts from Irn Bru I have
to read and more quirky. The
found that there adverts are simple and quite weird, there is always something wrong
fonts are both a good size
or different with there advertisements. Also when looking at the images you realise
that fit well with the size of
that there isn’t many people in them, they are mostly objects or animals etc that try
the images and the fact that
and give you a different view of a diet drink. When looking at the Diet Coke adverts I
they are a perfect title size.
saw that there was women that are skinny, blonde and all in fashionable outfits. This
would mostly be for the female audience and would intimidate younger girls. Whilst
Irn Bru adverts are gender neutral and quirky which can benefit both genders and
have a more positive look on things.

6. Font: the font used is very bold and elongated this is easy to read and strong looking. The fact that it is
large and takes up the centre of the can means you know what the drink is before looking at anything else
on the can. It grabs your attention straight away andthe fact that it’s shiny will also catch your eye. They
have used the same font for all of the wording on the can, the number ‘32’ is in a similar font but it looks
like the letter are disintegrating by the explosion behind it. This gives the energy explosion that you would
get when drinking this product. The font is colourful and really bright for the audience to see, it fits with
the colour scheme and really looks exciting compared to other drinking products. They have made sure
that the title information is massive, whilst the slogans are smaller so people can read the rest of it after
looking at the title.
Colour scheme: The blue and silver colours constantly makes the cans look cold which is good because
people always prefer a colder drink than a warm one. They have used blue, orange, silver, yellow and
white, these colours are gender neutral and are really bright for the audience to look at. Especially the
orange, blue and silver really fit perfectly with the rest of the products sold, the silver on the name also
represents diet Irn Bru, whilst the blue and orange represents the products as a whole. Comparing to other
energy drinks with ‘Relentless’ and ‘Monster’ there colours are very dark and miserable, Monster has a
black background with each product having a different colour ‘M’ on it. This means it can fit with any
gender and the actual product is dark and curious which fits well with an energy product.
Layout: When first looking at the energy drink you think it looks quite old fashioned and all over the place.
The fact that it looks old fashioned is the colours used, especially the orange as it has a dated tone on it
that would have normally been used in the 1990’s. The fact that the wording and colours are all over the
place is that it’s trying to show how everything is energetic, bold and exciting, the fact that it says the ’32’
with bright lights behind it shows that you will get a blast of energy and movement. The elongated title
and horizontal subtitles means it’s hard to read all of it quickly because they are all a different shape, this
gives a sense of movement and the fact that everything is going of at once. Most other products are quite
dark and simple, whilst Irn Bru is showing a more characteristic can with bright colours and more on the
packaging. This will bring more attention towards it, compared to other products.
Tone: The tone for this product is very bright and fun, you can tell that when
looking at the product that this is perfect for teenagers and early 20 year olds. The
fact that it’s bold, eye catching and new will make any want to buy it. What’s good
about this product is that the audience have grown up with boring looking energy
drinks like red bull and Monster, these are simple and don’t have much
excitement going for them. This product shows that it wants to have character
and attention when selling in shops etc. It will stand out more as an energy
because it of it’s originally from a fizzy drink.

7. Colour Scheme: I like the way that
this has been produced for the
audience, they have used a shading
technique on the soil to make the
advert look darker and more
mysterious. This gives a
Halloween, negative vibe to the
audience. The use of greens and
brown gives a nature look which fits
well with the soil and dirt between
the persons fingers and on the can.
In the press they have said that the
product Monster is very bad for
you, this is shown perfectly with the
dirt and the dead coming from the
ground. The health on this advert is
very low and dirty which gives a
masculine hard working feel
towards it. These colours fit really
well with monsters and character
e.g. Frankenstein, his face is dark
green and he wears black clothes.
These colours fit with this and
makes the advert look really creepy.
They have used a desaturation
method that gives of the shadows
and darkness which is another way
of making the advert look negative
and odd. This adds to the
atmosphere so the whole
advertisement looks strange and
different.
Layout: When first looking at this advert you think of zombies and the dead. This
looks like it’s supposed to be of a sci-fi, action/zombie film, this shows clearly that the
target audience for this product would be for the masculine audience. This is shown
by having a manly hand and the fact that the male audience loves comic books and
actions films means this fits perfectly with what they want. From researching there
other advertisements, it was obvious that all of the poster were of a zombie kind or a
person with super powers, this shows that the audience would be mid 19-30’s. The
advert is shown very well because the fact that the hand is pulled out of the ground
with a drink shows that this product gives you the energy to get up and going again.
This advert can help people to be more energised in there normal life and to have
the inspiration to not just play video games but to actually go out there and do
something different. The fact that the hand is going towards the centre of the poster
is trying to tell the audience to grab that product and use it for yourself, it’s a clever
way of marketing and really fitting together your audience and theme.
Tone: The tone for this product is very negative but exciting, it’s like a horror film, when you watch it there is always going to
be something that happens. This advert shows that something has happened and now they are wanting you to have the
product. It’s creepy which works well because it captures the audience’s attention straight away because of how different and
odd it is. This fits with the actual company name ‘Monster’ , all there characters and zombies and action advertisements really
work well, they always have a constant theme of being creep, this will capture an audience straight away.
Font: The font on this advertisement isn’t very clear and there isn’t much there at all. This is a negative because it’s important
for the audience to read the product and understand it, it really doesn’t work on this advertisement.
Image: This drink on the
advert is well known at all, the
fact that it has a lot of
desaturation and dirt means
it’s very hard to actual read
the product. The only part you
can properly see is part of the
title and the text around the
top, this isn’t good because
you put your attention on the
zombie feel of the
advertisement and not the
product. I do like the fact that
the background is blurred
which means you can only see
the arm and the drink, this
automatically makes you look
at the drink and nothing else.
It’s good that they have put
another can on the floor that
has been opened, this shows
that the man has drank it and
now he wants you to try the
same drink. It’s giving out a
strong message to the
audience which makes sense
and is very easy to
understand. The fact that the
soil is ruff looking means you
get stronger when crawling
out of the mood, you have
more energy and ability when
drinking this product.

8. Colour Scheme: They have used red and blacks for there background, these are
quite dark colours that can mean anything. Especially the red, this is normally known
as passion, love, hate, angry etc. I think it fits really well with the products as they
have used black and red for all of there products one way or another. The pulse
action in the background is showing that your pulse races when you suddenly get
energy into your system, by showing the different activities above the products it
shows that you get nervous and excited when you do an activity. They are trying to
show the same way for when you drink the product, people do activities everyday
and by advertising activities with the drinks it means people will buy the product if
they think it’s going to help there final performance in that sport etc.
Images: I like how spaced out each product and image is, this is because you can see
the pulse in the background coming forward, this is an important part in the
advertisement as they are saying that when you drink this product you will end up
with a strong pulse and eagerness to do things. The fact that the 4 activity shots are
in circles makes them look like thoughts and clouds above the drinks, it’s like a self
conscious that if you drink this then this is the dream, having more energy to
surf, ski etc. The target audience for this product would be for 18-34 year olds, this is
mostly dominated by the male audience. This fits perfectly with those age groups
because men love doing sports and activities at that age so by mixing those factors
and the drink means they can link well to this advertisement. The packaging on
those bottles are done nicely, I like the fact that they have kept it simple and chosen
colours that would fit with the male gender, red, white and black are normally more
masculine and darker colours that would look more mysterious and strong. Men
would rather buy this product because of it’s colour and the sophisticated packaging
of the star and clear font.
Layout: Having the black on the top and bottom of the poster makes the information
look more compacted on the advertisement, this looks like there is more
information and action going into the advertisement. Your focus is mostly on the
products but also the pulse in the background because this is what will happen to
your pulse when having this drink. Comparing with Irn Bru they would use comedy
factors to bring in there audience and to make there product look more funny and
exciting to drink, whilst researching Rockstar it seems there advertisements are
quite strong and masculine, whilst Irn Bru are more of a gender neutral when it
comes to there advertising. The feel of this advertisement is very bold, eye catching
and overwhelming, it’s very manly which will fit the needs of the target market. I
have found that the drink ‘Monster’ and ‘Rockstar’ seem to be hitting a similar
market with there dark colour theme and sophisticated packaging around the
product.
Font: I think the font used for the title is very sophisticated, I like how
the font is thin and has good space between each letter so it’s more
understandable. It’s clear and the font colour is really smart and looks
quite rich. The colour gold is normally associated to rich things are
gold is an expensive material, so to have it on a drink makes it look
more classy and out there. Having the star instead of the letter also
fits as they have used that as there main logo on the bottles, this links
well and really makes the bottles look smart and clear. By putting the
‘drink it’ and ‘feel it’ in a different font made a lot of sense as they are
telling you a different subject, it says if you try this then you can feel
the energy going through you which I think it really cool for the male
market as they like to be stronger and look more determined. By
putting the energy drink in a red colour makes the pulse and word
‘energy’ fit together as they both do the same thing, it’s fresh and
easy to understand.

9. Font: the font is very smart
looking and simply, which is
good because it fits well with
the product and it doesn’t ruin
the blue background and
heaven look. The red coloured
font is good because it’s a
masculine colour that goes on
the product but also the title
and slogan, it’s work well
fitting the same colour so it’s
smart and doesn’t distract
from the actual image. The
font on the packaging is bold
and red which clearly shows
the name of the product and
the logo which is what your
audience needs to see on an
advertisement.
Colour Scheme: The colours for this advertisement is different shades of blue and turquoise. This gives out an impression that it looks like the bottle is going
to heaven, this tells the audience that the drink is nice to have and quite light than the normal energy drinks used. There target market is young men, when
researching there audience they found that they watch sports, like adventure, danger and pushing boundaries. This is why they have used the blue skies in
this because the audience loves adventure and travelling which involves flying in planes and around the world. They are trying to get them to connect
together by saying that Red Bull ‘gives you wings’ which means you can travel and have an adventure when drinking this product. There are also a lot of
sports that would open up to flying so they have fit the advertisement to there target audience very well. The different shades of blue gives a positive feel and
a more masculine finish towards it because blue is normally known to be a male teenagers favourite colour.
Images: The use of lightening bolts behind the product makes it look like the bottle as just exploded into the sky, it gives the feel of electrical energy going
through you so you’ll be more excited and energetic. The clouds that surround the product and the bottom gives another heavenly feel because it looks like
it’s flouting and quite delicate, this makes the product look invisible and fun to have. The fact that there are birds flying away makes the main product look
stronger, invincible and elegant which would be a strange message to give of when it’s an energy drink. The birds also makes the bottle look more interesting
which is important, it’s also good that the product is in the centre to grasp the audience’s attention straight away. The bull ring on the can is really good
because it links with the logo which is all about a ‘red bull’ so by linking this the product looks smart but also strong by having a bull ring.
Tone: I think the overall tone for the advert is positive and light, it’s not overwhelming which is good because all you can see is a product that works really
well with the slogan. It’s in the centre and looks very smart and colourful, the fact that it looks summery makes it nicer because the target audience would like
summer due to sporty and adventurous.

10. Image: The image used is very simple, the dog is
very cute and would bring in any audience that
love animals, it has a good facial expression
which means it adds to the humour and fun of
the writing. The fact that the dog is black and
white helps towards the writing. Comparing with
Irn Bru, they use animals to make there
advertising more humorous, they feel that it’s
better using animals than humans because they
are cute but also have a unique expression that
no human could pull of. The dogs lead is red
which looks like it’s come from a male owner
because he would have picked that for his own
animal, the use of the outline which is also red
means they worked together well and fit with
the colour scheme.
Layout: The target market for Boost is high income customers from the age of 15-39, these drinks are
normally sold in urban areas so these ages have the opportunity to buy the products. The layout of this
advert fits the target market perfectly because it’s located on a pavement in a street and the subject for
this advert is something everyone can relate to , the fact that we see dogs everyday peeing in the
street, it makes sense to do a funny line that would bring people together like this. By comparing what
Boost would do to tiredness makes us understand that the drink would get rid of the tiredness and that
you can have more energy and excitement around your day. Involving a hash tag also makes the advert
look more modern and social, hash tags are used on programmes, posters and music video’s so it does
makes sense to put it on an advertisement. This help to connect together to talk about the advert which
is an important way of boosting your market and popularity. The words and the product are in good
places because then you get to see the main subject is, which is right in the centre of the advertisement.
Font: the font looks like it’s from a comic book, the black background of each letter makes it look like it’s
3D and coming out of the page, this makes the words look youthful and quite urban. The words looks like
they are jumping out of the screen, I think this is important because the audience will read this straight
away before looking at the image, they will also like looking at the dog as it is cute and definitely a dog
that a man would have instead of a women. The use of the font on the bottle goes really well because
they use the black and white colours on the packaging which helps it to merge well and to make it quite
youthful and urban.
Colour Scheme: There isn’t a noticeable colour
scheme on this advertising, instead it is just an
image with black and white text and a black and
white dog, the fact that these colours connect
with the animal and the product makes it look
neater and more clear.
Tone: the overall tone of this advertisement
is very humorous and masculine, it has a
noticeable theme and the text and image link
perfectly which gives out a clear message to
the audience. The fact that they have used a
hash tag method means that the company
know there market and know that there
customers will use social networking sites and
computers, technology is becoming more and
more popular every day and to include that is
very clever.

11. Colour Scheme and Layout: The main colour that Monster use for there products is black, even
though this is a negative I think it looks very smart because it’s simply and uses there main logo
right at the front of the packaging. Whilst compared to Irn Bru there packing for there energy
drink is very bright and crazy because the words are all over the place and there is isn’t a logo.
The fact that monster has everything in sections makes it easier to read and the main logo looks
great, I like how the ‘M’ is the only thing that changes when there is a new version of there
energy drinks, some are pink, orange and blue etc. It can fit anyone’s colour and the drinks are a
good standard too. The ‘M’ logo is really unique, it looks like two things, firstly it looks like a
claw has come done on the can and ripped the black of to create a blue mark that makes an ‘M’
shape. It also looks like it’s icicles coming down to form an ‘M’. Both ways are really clever and
nice, it’s more like the first one because the fact that a large claw would do that would fit
perfectly with the brand and there advertising. Whilst the icicles would only look good because
of the icy blue on the can.
Fonts: The monster font is quite gothic, it’s distinctive and unique for people to look at, it’s a
good size and the fact that it is white means it is more noticeable compared to the other writing
as that’s in turquoise. Due to the fact that each letter is thick on the ‘Monster’ word it makes
that title more 3D and bold, this makes it look like that it’s coming out from the can which is
effective and nice. Another positive of the other text is that it’s in a smart and simple font that
you can read, it’s very clear and has good amount of space between each letter. I think having
three main colours is nicer than having a lot of colours that just overwhelm the can, Irn Bru have
around 6 different colours on there Irn Bru 32 can which is a bit overwhelming but they have
learnt that if you use bright and toned down colours then it works and it’s ends up being
successful and not crazy.
Tone: The overall tone of this can looks negative and creepy looking, I think the logo and name
work really well together and make a lot of sense. There target market fit really well with this
product because they like zombies and video games and films. This is a masculine product that
tries to make there products stand out with there strong black background and there creepy
advertisements. I think they are doing well with reaching out to there target market and
merging the monster name into there advertisements.