The document outlines the aims and considerations for research to create marketing materials for the organization SASH. It discusses looking at 5-10 existing marketing artifacts like posters and leaflets to ensure new designs are unique. Primary research would question 5-10 people aged 16-24 using an online survey and direct interviews. Research goals are to understand how to appeal to a variety of people. Sensitivities around questioning those experiencing homelessness and ensuring participation is voluntary are important. Potential barriers include some unwillingness to share personal experiences. Finished pieces may be displayed in places frequented by 16-24 year olds and on public transit to reach a wide audience.