This document outlines a proposed 2D platformer game titled "Coca Cola Run" that would be released worldwide on gaming platforms. The game would have the player controlling a character who collects Coca Cola bottles throughout levels and defeats a Coca Cola can boss. Graphically, the game would have a simple pixel art style inspired by other similarly colored drink brands. The target audience for this game is ages 10-16 of both genders, as it has simple and non-violent gameplay. Legal considerations were taken to ensure the game does not offend or infringe on copyright through use of real brands and characters.

1. Working Title:
What is it called? This can change if you think of something better later
 Coca cola run
Target Platform:
What media platform/platforms would you release the product on?
 Game production on a 2D platform
 Genre:
What sort of a media product is it?
 This is a coca cola themed game production
Language / Territories
-What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
 I think that this product would be sold worldwide because in no way can it offend anyone
and the game is based off a soft drink so it should be able to be in most shops that allow
those sort of products and the products target audience Is a range of different ages and
isn’t narrowed down to a small audience. This allows my product to be sold in a range of
different places and to a range of different people.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
 The main point that I am trying to get across is that coca cola is the most refreshing drink to
have. The game is simple your character just has to collect the coca cola bottles and then
defeat the boss at the end of the level. The game will be on a 2D platform.
One Line SalesPitch:
Sum up your product in one sentence
 Coca cola it’s as good as it looks
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
 Is similar with products such as doctor pepper, Fanta, 7up, sprite, etc.
 They are similar in ways like they all have their specific colour for example coca colas is
red and black. Fanta is yellow and white and sprite is green and blue. This makes them
easy to spot.
 The art style I have used is based round coca cola and to look like a simple 2D pixel game.

2. Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your product appeal to this person?
 My audience is ranged from 10-16
 For both male and female
 I think that my product will appeal to this audience because it is a game that isn’t
complicated and has a simple story so I think that it will best suit this age because any age
bigger will find this game too simplistic.
Legal & Ethical Considerations:
Think about any offensive material you will include?
 There is nothing in this game that could offend anyone because it is simply about a made
up character collecting coca cola and then fighting a boss in the shape of a coca cola can.
Will you restrict younger audiences engaging with it?
 I think this will better suit a younger audience because it has no gore or excessive violence
and is very simple.
Will it offend any social groups/religions/ethnicities?
 No because everything in this game is made up. The only real thing that is in this game is
the coca cola brand.
How will you ensure you do not offend anyone?
 I will make sure none of the game has anything to do with recent events that could offend
anyone or have anything to do with religion, race, etc.
Is your product using characters/names/logos of existing ones?
 My product has things in it based off a soft drink in real life but it doesn’t have the logo of
that drink anywhere in the actual game.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
 Aspects of my game are similar to others such as how in my game to defeat an enemy you
have to jump on their head like in Mario but it has other features that make it sufficiently
different.