8 Secrets to Perfect Your Personal Brand Online
•
12 likes•7,629 views
Whether you know it or not, you’re carrying around a digital brand. But you have a choice in the matter: you can brand yourself, or you can be branded. You can do things to own your identity, or you can let default settings shape your name. I think the latter is preferable. And so I’d to share eight easy ways to better brand yourself online.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (12)
Similar to 8 Secrets to Perfect Your Personal Brand Online
Similar to 8 Secrets to Perfect Your Personal Brand Online (20)
More from Jonathan Rick
More from Jonathan Rick (8)
Recently uploaded
Recently uploaded (20)
8 Secrets to Perfect Your Personal Brand Online
- 1. online
- 3. What Is “Branding”? Your brand isn’t what you say it is. Your brand is what they say it is.
- 4. What Is “Branding”? Your brand is the one sentence people say about you after you leave the room.
- 5. Why Branding Matters to You You can brand yourself. Or you can be branded.
- 6. A Case Study: Your Emails
- 7. What Brand Does Your Communicate? Email Address
- 8. What Brand Does Your Communicate? (Before the “@”) Email Address
- 11. I WORK FOR A GIANT CORPORATION
- 14. I WORK AT A SMALL BUSINESS
- 16. murray@knull.com
- 17. I’M 1 OF 3 EMPLOYEES
- 20. DON’T HIRE ME
- 22. What Brand Does Your Communicate? (After the “@”) Email Address
- 23. YOUR EMAIL ADDRESS YOUR COMPUTER SKILLS @yourowndomain.com • Good chance of being skilled and capable • Maybe even a digital consultant @gmail.com • Most likely knows their way around a computer • When the Internet stops working, actually tries rebooting the router before calling a family member for help @hotmail.com • Uses a Compaq • Still has issues with spyware • Still thinks MySpace is hip @yahoo.com • Usually types in ALL CAPS • Sends you email chain letters saying that Bill Gates will eat your hard drive unless you forward this message to everyone you know @aol.com • Before asking for computer help, still thinks it’s funny to say, “I’m computer illiterate” • Calls you on the phone to tell you about a neat website they’ve discovered, then says into the receiver, “Ok, go to h… t… t… p… colon… slash… slash… w… w… w… dot…” • Prints out emails and brings them to your house
- 24. EMAIL DOMAIN AVERAGE DONATION @aol.com $159 Other $151 @comcast.net $98 @yahoo.com $60 @hotmail.com $35 @gmail.com $31
- 26. “If a guy gives me his email and it’s Hotmail, I’d just as well be given a wrong number.” —KC IFEANYI
- 27. I Don’t Take Myself Too Seriously chip @mybigchief.com
- 28. I Work in Washington taylor @engagedc.com
- 30. I’m My Own Boss david @davidallgroup.com
- 31. I’m a Big Deal joshua_lyman @who.eop.gov
- 33. What Brand Does Your Communicate? Email Signature Block
- 40. Rank Website Positive Negative Neutral 1 jonathanrick.com ✔ 2 jonathanrick.com ✔ 3 twitter.com ✔ 4 linkedin.com ✔ 5 slideshare.net ✔ 6 fastcompany.com ✔ 7 columbia.edu ✔ 8 mashable.com ✔ 9 facebook.com ✔ 10 google.com ✔
- 42. Rank Website Current Accurate Positive 1 jonathanrick.com ✔ ✔ ✔ 2 jonathanrick.com ✔ ✔ ✔ 3 twitter.com ✔ ✔ ✔ 4 linkedin.com ✔ ✔ ✔ 5 slideshare.net ✔ ✔ ✔ 6 fastcompany.com ✔ ✔ ✔ 7 columbia.edu 8 mashable.com ✔ ✔ ✔ 9 facebook.com ✔ ✔ ✔ 10 google.com ✔ ✔ ✔
- 45. Don’t click on them Have an explanation Leave a comment Use a nickname
- 46. Create content
- 49. Email like a lawyer Be careful who you friend Use privacy settings
- 51. Don’t be the best marketer in the world.
- 52. Be the best marketer of nonprofits.
- 59. Don’t Do This
- 60. Do This
- 62. Promote yourself
- 63. Should You Do It A As These Guys Do? Aggressively
- 64. David All
- 65. Patrick Ruffini
- 66. Or A As These Guys Do? Passively
- 68. Cyrus Krohn
- 71. As of July 22, 2014 Michael Robinson
- 72. As of February 14, 2016 Robert Bluey
- 73. QUICK QUIZ
- 74. Tell Me About Your Brand! hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick