1.
Managing Your Online Identity

2.
This is Just a Part of a Greater Strategy <ul><ul><li>You must be marketing yourself </li></ul></ul><ul><ul><li>You must be networking you face off </li></ul></ul><ul><ul><li>You must be ever vigilant in keeping your skills current </li></ul></ul><ul><ul><li>We’re just talking about marketing yourself via social networks </li></ul></ul>

3.
Agenda <ul><ul><li>Review of the numbers </li></ul></ul><ul><ul><li>Steps to a strong online reputation </li></ul></ul><ul><ul><li>Key places to manage your reputation </li></ul></ul><ul><ul><li>How to monitor your reputation </li></ul></ul>

4.
Jobvite June 2010 Social Recruiting Survey <ul><ul><li>600 HR and recruiting professionals </li></ul></ul><ul><ul><li>83% will use social networks for recruiting </li></ul></ul><ul><ul><ul><li>Linkedin 78% </li></ul></ul></ul><ul><ul><ul><li>Facebook 55% </li></ul></ul></ul><ul><ul><ul><li>Twitter 45% </li></ul></ul></ul><ul><ul><li>46% will spend MORE on social recruiting </li></ul></ul><ul><ul><li>36% will spend LESS on job boards </li></ul></ul>

5.
Jobvite June 2010 Social Recruiting Survey <ul><ul><li>80% SOMETIMES review social network profiles </li></ul></ul><ul><ul><li>33% ALWAYS review </li></ul></ul>

6.
Why You Will Get Your Money's Worth Today - 1 69% of candidates DO NOT share their account info

7.
Nielsen Survey <ul><ul><li>US internet users spend 23% of online time on social networking sites </li></ul></ul><ul><ul><li>Up from 16% last year </li></ul></ul><ul><ul><li>Americans spend more time using social networks and playing online games than email </li></ul></ul>

8.
Microsoft Survey <ul><ul><li> 75% of US recruiters and HR people are REQUIRED to do online research of candidates </li></ul></ul><ul><ul><ul><li>search engines </li></ul></ul></ul><ul><ul><ul><li>social networking sites </li></ul></ul></ul><ul><ul><ul><li>photo and video sharing sites </li></ul></ul></ul><ul><ul><ul><li>blogs </li></ul></ul></ul><ul><ul><ul><li>twitter </li></ul></ul></ul><ul><ul><ul><li>online gaming sites </li></ul></ul></ul>

9.
World of Warcraft - 15 million PAID users

10.
Microsoft Live - xbox 360

11.
Disqualified! <ul><ul><li>70% of US recruiters have disqualified a candidate because of info found online </li></ul></ul><ul><ul><ul><li>photos </li></ul></ul></ul><ul><ul><ul><li>discussion board conversations </li></ul></ul></ul><ul><ul><ul><li>membership in controversial groups </li></ul></ul></ul>

13.
Someone is ALWAYS Watching <ul><ul><li>The web has a permanent memory </li></ul></ul><ul><ul><li>NYT 7/22 – “The web means the end of forgetting.” </li></ul></ul><ul><ul><li>“… web is eliminating second chances” </li></ul></ul><ul><ul><li>Facebook: Photo Finder: facial recognition – photos don’t have to be tagged any more. </li></ul></ul><ul><ul><li>Control your messaging. – How to Fame </li></ul></ul>

14.
Why You Will Get Your Money's Worth Today - 2 <ul><ul><li>Sarah Welstead - </li></ul></ul><ul><ul><ul><li>90% of recruiters say social media is their FIRST resource when they are looking for candidates </li></ul></ul></ul>

15.
We've moved from needing an internet presence as a DIFFERENTIATOR to it now being …a QUALIFIER .

16.
Tom Peters - management guru &quot;Lifetime employment is dead .&quot;

17.
Tom Peters &quot;Your career is not .&quot;

18.
Sarah Welstead &quot;There's no such thing as NOT being in the job market.&quot;

19.
Your Retirement Is Farther Off Than You Think <ul><ul><li>You must be proactively managing your career </li></ul></ul><ul><ul><li>Your resume is not enough </li></ul></ul><ul><ul><li>You have to develop social capital to increase your chances of being found </li></ul></ul><ul><ul><li>&quot;... effective presentation of who you are, regardless of medium, is the first step in opening the doors of opportunity.&quot; - Garr Reynolds, Presentation Zen </li></ul></ul>

20.
Developing Your Online ID <ul><ul><li>Goal #1 - Make it Easier for People to Find You </li></ul></ul><ul><ul><li>Goal #2 - Control what they find </li></ul></ul><ul><ul><li>It is all about KEYWORDS </li></ul></ul><ul><ul><li>NOT being found by search engines means you don't exist </li></ul></ul><ul><ul><li>Make Google work for you </li></ul></ul><ul><ul><ul><li>control your page rankings </li></ul></ul></ul><ul><ul><li> Easiest ways to do this: </li></ul></ul><ul><ul><ul><li>own domain </li></ul></ul></ul><ul><ul><ul><li>linkedin </li></ul></ul></ul><ul><ul><ul><li>twitter </li></ul></ul></ul>

21.
Brazen Careerist - &quot;What I Know About Getting a Job&quot; &quot;The only thing worse than not showing up in a Google search is appearing in a negative light.&quot; - Ben Eubank

22.
Even Worse... &quot;Letting others create the story for us.&quot; - Richard Laermer, How to Fame

23.
How They Will Search You <ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>Your name </li></ul></ul></ul><ul><ul><ul><li>Common shortened versions of your name </li></ul></ul></ul><ul><ul><li>From there they will find EVERYTHING </li></ul></ul><ul><ul><ul><li>Linkedin profile </li></ul></ul></ul><ul><ul><ul><li>Facebook page </li></ul></ul></ul><ul><ul><ul><li>Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Who you are connected to – social circle </li></ul></ul></ul>

26.
Make it EASY to be Found! <ul><ul><li>Pick a consistent name </li></ul></ul><ul><ul><ul><li>mike lally NEVER michael </li></ul></ul></ul><ul><ul><li>Lock in that name on all social media sites (knowem.com – 150 sites) </li></ul></ul><ul><ul><li>Get a decent headshot. Go to Clix. </li></ul></ul>

27.
Pick Your Outposts <ul><ul><li>Your own domain </li></ul></ul><ul><ul><li>Google Profile </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube? </li></ul></ul>

28.
Grab Vanity URLS For Your Name <ul><ul><li>Yourname.com </li></ul></ul><ul><ul><li>Google.com/profiles/yourname </li></ul></ul><ul><ul><li>Linkedin.com/in/yourname </li></ul></ul><ul><ul><li>Facebook.com/yourname </li></ul></ul><ul><ul><li>Twitter.com/yourname </li></ul></ul><ul><ul><li>The key is to make yourself visible on the Internet </li></ul></ul>

29.
Blogs and Blogging <ul><ul><li>You MUST have a VOICE. </li></ul></ul><ul><ul><li>A consistent, on point MESSAGE . </li></ul></ul><ul><ul><li>Blog about what you want to be known for – not your cats or your bizarre hobby </li></ul></ul><ul><ul><li>Post RELEVANT content, fairly regularly </li></ul></ul><ul><ul><li>3-4 times per week! </li></ul></ul><ul><ul><li>Otherwise – don’t do it. </li></ul></ul><ul><ul><li>Wordpress as a shell. </li></ul></ul>

30.
Get Your Bio Together <ul><ul><li>I am known for (insert value proposition here) </li></ul></ul><ul><ul><li>With expertise in (2-3 skill sets) </li></ul></ul><ul><ul><li>My background includes (industries, company cultures, community experience) </li></ul></ul><ul><ul><li>One of the things I am most proud of is (site an example of something you were proud to accomplish) </li></ul></ul>

31.
Pick Your “Home Base” <ul><ul><li>You need a place to send people </li></ul></ul><ul><ul><ul><li>personal domain </li></ul></ul></ul><ul><ul><ul><li>Google profile </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><li>Submit to google – google.com/addurl </li></ul></ul><ul><ul><li>Claim home base on technorati and top search engines </li></ul></ul>

32.
Mike’s Social Media Rules <ul><ul><li>No complaining – EVER! </li></ul></ul><ul><ul><li>Remove anything negative about old jobs. </li></ul></ul><ul><ul><li>Remove people from social networking sites that will embarrass you </li></ul></ul><ul><ul><li>Fill out EVERY “About” page </li></ul></ul><ul><ul><li>Synch your social media </li></ul></ul><ul><ul><li>All social media point to “home base” </li></ul></ul>

33.
Hiring Managers Use Social Media to De-Select You <ul><ul><li>Jobvite 2009 survey of HR and talent managers </li></ul></ul><ul><ul><ul><li>95% use LinkedIn </li></ul></ul></ul><ul><ul><ul><li>59% use Facebook – UP FROM 36%! </li></ul></ul></ul><ul><ul><ul><li>42% use Twitter </li></ul></ul></ul><ul><ul><li>Not being found means YOU DO NOT EXIST! </li></ul></ul>

35.
 Linkedin  Facebook

36.
Google <ul><ul><li>It is all about: </li></ul></ul><ul><ul><ul><li>Page rank </li></ul></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><li>links </li></ul></ul></ul>

37.
Google Must Do List <ul><ul><li>Build out your profile </li></ul></ul><ul><ul><ul><li>http://www.google.com/profiles/your gmail account name </li></ul></ul></ul><ul><ul><li>View your dashboard for use Google for: </li></ul></ul><ul><ul><ul><li>https://www.google.com/dashboard/?pli=1 </li></ul></ul></ul><ul><ul><li>View your #social circle </li></ul></ul><ul><ul><ul><li>http://www.google.com/s2/u/0/search/social </li></ul></ul></ul>

38.
Google Social Circle

39.
Monitoring Yourself <ul><ul><li>Google.com/alerts </li></ul></ul><ul><ul><ul><li>Yourname </li></ul></ul></ul><ul><ul><ul><li>Full name </li></ul></ul></ul><ul><ul><ul><li>Aliases </li></ul></ul></ul><ul><ul><ul><li>Preferred employers </li></ul></ul></ul><ul><ul><ul><li>People you admire in your field </li></ul></ul></ul><ul><ul><ul><li>People you are stalking </li></ul></ul></ul>

40.
Your Own Domain <ul><ul><li>Godaddy.com </li></ul></ul><ul><ul><ul><li>$10/year for a domain name (on sale $7.50) </li></ul></ul></ul><ul><ul><ul><ul><li>Point a tumblr account to it </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Point a flavors.me account to it ($20/year) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Redirect your linkedin profile to it </li></ul></ul></ul></ul><ul><ul><ul><li>$60/year for a hosting account </li></ul></ul></ul><ul><ul><ul><ul><li>Put up a one page profile or your whole resume </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Host a blog (I like wordpress) </li></ul></ul></ul></ul>

42.
LinkedIn <ul><ul><li>Google ♥ LinkedIn </li></ul></ul><ul><ul><li>You MUST change your public link to your consistent name! </li></ul></ul><ul><ul><ul><li>This helps Google find you/ + page rank </li></ul></ul></ul><ul><ul><li>Change your public profile to full view </li></ul></ul><ul><ul><ul><li>Complete profile = visibility! </li></ul></ul></ul><ul><ul><ul><li>You will appear in more searches </li></ul></ul></ul><ul><ul><li>Keyword load – don’t be overt. </li></ul></ul>

43.
FILL OUT YOUR PROFILE!!!

44.
Linkedin Rules <ul><ul><li>PUBLIC profile </li></ul></ul><ul><ul><li>100% COMPLETE profile </li></ul></ul><ul><ul><li>YES, this includes a picture </li></ul></ul><ul><ul><li>VISIBLE email address </li></ul></ul><ul><ul><li>Update often . </li></ul></ul><ul><ul><ul><li>Headline </li></ul></ul></ul><ul><ul><ul><li>Twitter a link to an article you read that is relevant to your marketing </li></ul></ul></ul>

45.
NEVER put “UNEMPLOYED” or “LOOKING FOR WORK” on your profile. ANYWHERE .

46.
Or I will come to your house.

47.
Personalize All Requests <ul><ul><li>Avoid the generic linkedin invite. </li></ul></ul><ul><ul><li>If I find out you are sending this invite… </li></ul></ul>

48.
I will come to your house.

49.
Instead… <ul><ul><li>Hi Brian! </li></ul></ul><ul><ul><li>Remind him how you know each other. </li></ul></ul><ul><ul><li>End with your contact info in case they want to connect outside of LI </li></ul></ul><ul><ul><li>Reference your Home Base </li></ul></ul>

50.
Something to think about… <ul><ul><li>Customized, keyword relevant resumes are critical to your success </li></ul></ul><ul><ul><li>LinkedIn only gives you ONE resume. </li></ul></ul>

51.
How Recruiters Use LinkedIn <ul><ul><li>MAKE IT EASY TO BE FOUND! </li></ul></ul><ul><ul><li>Keyword search of qualifications </li></ul></ul><ul><ul><li>You want to be at the top of any search results list: </li></ul></ul><ul><ul><ul><li>By # of connections </li></ul></ul></ul><ul><ul><ul><li>By # of recommendations </li></ul></ul></ul><ul><ul><ul><li>By keyword relevance </li></ul></ul></ul><ul><ul><li>Own as many of these as possible </li></ul></ul>

52.
Connecting with People on LI <ul><ul><li>Connections = Visibility! </li></ul></ul><ul><ul><li>More connections mean you will appear in more searches </li></ul></ul><ul><ul><li>Toplinked.com – connect with 1 or 2 and your network will explode! </li></ul></ul><ul><ul><li>L.I.O.N.S. </li></ul></ul>

53.
Generating Clicks/Traffic <ul><ul><li>LI - Write recommendations </li></ul></ul><ul><ul><li>LI - ASK for recommendations </li></ul></ul><ul><ul><ul><li>More recommendations means your will show up in more searches </li></ul></ul></ul><ul><ul><ul><li>I know. Do it anyway. </li></ul></ul></ul><ul><ul><li>Posting relevant status updates </li></ul></ul><ul><ul><ul><li>great way to keep you “Top of Mind” </li></ul></ul></ul><ul><ul><li>TINKER with your content </li></ul></ul>

54.
How to Find a Job with Linkedin <ul><ul><li>Follow companies . </li></ul></ul><ul><ul><ul><li>See who has left, figure out the hiring manager, commence stalking </li></ul></ul></ul><ul><ul><ul><li>See who is joining, go to the company they LEFT, figure out hiring manager, commence stalking </li></ul></ul></ul><ul><ul><ul><li>Find the patterns. </li></ul></ul></ul><ul><ul><ul><li>Find the connections. Who knows who. </li></ul></ul></ul><ul><ul><ul><li>Advanced searches let you stalk and find the person you need </li></ul></ul></ul>

55.
Search Your Competition <ul><ul><li>Look up your job title </li></ul></ul><ul><ul><li>Copy the good parts </li></ul></ul>

56.
“ Linkedin is the new cold call.” – Jeffrey Gitomer

58.
Facebook Numbers <ul><ul><li>500mm members </li></ul></ul><ul><ul><ul><li>Up from 200mm just 15 months ago </li></ul></ul></ul><ul><ul><ul><li>+50mm per month </li></ul></ul></ul><ul><ul><ul><li>Avg user spends 14min/day </li></ul></ul></ul><ul><ul><li>22% of ALL internet users </li></ul></ul><ul><ul><li>700billion minutes/month </li></ul></ul><ul><ul><li>>30 billion pieces of content uploaded </li></ul></ul><ul><ul><ul><li>Avg user publishes 70 pieces/month </li></ul></ul></ul>

59.
“ At least 50% of your contacts AREN’T using Linkedin.” – Sarah Welstead

60.
Google HATES Facebook <ul><ul><li>“ FB has essentially become its own internet.” – Accenture </li></ul></ul><ul><ul><li>FB activity is invisible to Google </li></ul></ul><ul><ul><li>2/3 of US internet users are on FB </li></ul></ul><ul><ul><li>FB has become a driver of links across the web. That was Google’s job. </li></ul></ul>

61.
“ For every second that people are on Facebook and for every ad that Facebook puts in front of their face, its one less second they are using Google and one less ad that Google puts in front of their face.” - Todd Dagres (venture capitalist)

62.
#1 Reason <ul><ul><li>Facebook delivers better quality relationships. </li></ul></ul><ul><ul><li>More ROI per relationship </li></ul></ul>

63.
Facebook Rules <ul><ul><li>Don’t put anything up you don’t want your grandmother seeing </li></ul></ul><ul><ul><li>Lock down your security </li></ul></ul><ul><ul><li>Semper Fi on tagged photos </li></ul></ul><ul><ul><li>Share links relevant to your marketing </li></ul></ul><ul><ul><li>Follow pages relevant to your marketing </li></ul></ul>

64.
Not Without Issues <ul><ul><li>Know your Facebook security settings </li></ul></ul><ul><ul><li>Clean up your tagged photos </li></ul></ul><ul><ul><li>Zesty.ca/facebook </li></ul></ul><ul><ul><ul><li>To see what facebook publishes about you </li></ul></ul></ul><ul><ul><li>Places – allows friends to tag you when they check in somewhere </li></ul></ul><ul><ul><ul><li>Very hard to opt out of this </li></ul></ul></ul>

66.
Twitter Setup <ul><ul><li>>100 million users </li></ul></ul><ul><ul><li>Great way to build cred </li></ul></ul><ul><ul><li>Get yourname </li></ul></ul><ul><ul><li>Fill out your bio! </li></ul></ul><ul><ul><ul><li>Have a litte bit of fun with it </li></ul></ul></ul><ul><ul><li>Link to homebase </li></ul></ul>

67.
Twitter Rules <ul><ul><li>Link to articles you are reading </li></ul></ul><ul><ul><li>Re-tweet! </li></ul></ul><ul><ul><li>Search.twitter.com for topics </li></ul></ul><ul><ul><li>Follow relevant people </li></ul></ul><ul><ul><li>Build groups! </li></ul></ul>

68.
No one cares how many followers you have.

69.
“… in the web 3.0 world, people will be rated, assessed and scored based not on their credit worthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters, or good insurance risks.” – Michael Fertik, Reputation Defender

71.
Now What? <ul><ul><li>Linkedin, Facebook, Twitter configured </li></ul></ul><ul><ul><li>Join the fray </li></ul></ul><ul><ul><li>Participate MEANINGFULLY in conversations </li></ul></ul><ul><ul><ul><li>Comment </li></ul></ul></ul><ul><ul><ul><li>Re-tweet </li></ul></ul></ul><ul><ul><ul><li>Reply </li></ul></ul></ul><ul><ul><ul><li>Share </li></ul></ul></ul><ul><ul><li>STAY ON MESSAGE! </li></ul></ul>

72.
Why You Will Get Your Money's Worth Today - 3 <ul><ul><li>NONE OF THIS WILL HAPPEN OVER-NIGHT. </li></ul></ul><ul><ul><li>It will take time to build clicks </li></ul></ul><ul><ul><li>Patience </li></ul></ul><ul><ul><li>Diligence </li></ul></ul>

73.
Whats it Good For? <ul><ul><li>Stalking </li></ul></ul><ul><ul><li>Search for the people you need to know </li></ul></ul><ul><ul><li>Start with Linkedin </li></ul></ul><ul><ul><ul><li>Personal profiles </li></ul></ul></ul><ul><ul><ul><li>Company pages </li></ul></ul></ul><ul><ul><ul><li>Find their links </li></ul></ul></ul><ul><ul><li>Search.twitter.com </li></ul></ul><ul><ul><li>Find them on Facebook </li></ul></ul>

74.
Then what… <ul><ul><li>Follow them for a bit </li></ul></ul><ul><ul><li>See what they are talking about </li></ul></ul><ul><ul><li>Take notes </li></ul></ul><ul><ul><li>Find a way to make a connection </li></ul></ul><ul><ul><ul><li>Even if it is just replying to a tweet </li></ul></ul></ul><ul><ul><ul><li>Yes, I know, its that easy </li></ul></ul></ul>

75.
Hold please…. <ul><ul><li>You DO know what you want from them, don’t you? </li></ul></ul><ul><ul><li>DON’T YOU??? </li></ul></ul>

76.
You Want to Talk to Them <ul><ul><li>Make the ask </li></ul></ul><ul><ul><li>Phone conversation, email exchange, face to face </li></ul></ul><ul><ul><li>Everything you do is an incremental step </li></ul></ul>

77.
Why You Will Get Your Money's Worth Today - 4 This next tip is why you all paid Hannah TOO LITTLE for what you are about to learn…

78.
Are you ready?

79.
The One Question <ul><ul><li>Can I learn more about what you do over coffee…my treat. </li></ul></ul>

80.
Must reads: <ul><ul><li>Trust Agents – Chris Brogan </li></ul></ul><ul><ul><li>Crush It! – Gary Vaynerchuk </li></ul></ul><ul><ul><li>Me 2.0 – Dan Schawbel </li></ul></ul><ul><ul><li>The Brand You 50 – Tom Peters </li></ul></ul>