Every hack must now be his own flack.

1. TWEET YOUR
BLOG POST
ENDLESSLY
Jonathan Rick
@jrick

2. Summaries,
excerpts, &
teasers

3. My new post for @Mashable: How to Optimize Your
Headlines for Google and Humans - http://j.mp/JWfPAv

4. Done right, a #headline will stop a mouse-moving, page-
scrolling, attention-deprived user in his pixels -
http://j.mp/JWfPAv

5. In addition to writing for eternity, or for one’s mother, today’s
writer must also write for Google - http://j.mp/JWfPAv

6. With this foundation, you’ll be able to pull off one of the
web’s hardest acts: you’ll be able to make Google laugh -
http://j.mp/JWfPAv

7. New Blog Post: How to Make Google Laugh: SEO Your
Headlines - http://j.mp/K9HGOK

8. RT @Mashable: How to Optimize Your #Headlines for
Google and Humans - http://j.mp/Jes1ZZ #SEO

9. Algorithms don’t appreciate wit, irony, humor, or style -
http://j.mp/JWfPAv

10. The secret of stellar #SEO is that you can have your cake
and eat it, too - http://j.mp/JWfPAv

11. Why bother with a meta description? - http://j.mp/JWfPAv

12. Google, SEO and Writing a Great Headline -
http://j.mp/JWfPAv

13. How the Mainstream Media Are Optimizing Their Headlines
for Google - http://j.mp/JWfPAv

14. 3 Ways to Make Your Headlines Catnip for Search Engines
- http://j.mp/JWfPAv #SEO

15. Shout-outs
(aka kiss-
ups)

16. @DeadlineDiaries Your post, “Google Doesn’t Laugh,”
inspired me to write this for @Mashable -
http://j.mp/K9HGOK

17. @SteveLohr Remember when you wrote, “This Boring
Headline Is Written for Google”? At @Mashable, I offer a
solution - http://j.mp/JWfPAv

18. @yoast Today on @Mashable, I praise your WordPress plug-
in for SEO - http://j.mp/JWfPAv

19. @SEOmoz @RandFish In a just-published post for
Mashable, I quote heavily from your guidance on meta
descriptions - http://j.mp/JWfPAv

20. @GeneWeingarten Remember “Gene Weingarten Column
Mentions Lady Gaga”? In fact, you can have your cake and
eat it too - http://j.mp/JWfPAv

21. Thank
yous

22. @PardonMyFrench Thanks for helping me take this from an
idea in an email to a 1,000-word post for @Mashable -
http://j.mp/JWfPAv

23. @lyontef Thanks for helping me take this from an idea in an
email to a 1,000-word post for @Mashable -
http://j.mp/JWfPAv

24. @ChuckDefeo Thanks for helping me take this from an idea
in an email to a 1,000-word post for @Mashable -
http://j.mp/JWfPAv

25. FYIs

26. TO THE MEDIA
@JackShafer Some news organizations
are optimizing their headlines for Google.
Others are not. Curious? -
http://j.mp/JWfPAv

27. TO THE MEDIA
@HowardKurtz This may interest you: How
News Outlets Are Optimizing Their
Headlines for Both Google and Humans -
http://j.mp/JWfPAv

28. TO THE MEDIA
@poynter @abeaujon @juliemmoos Here’s
an easy way that editors of news websites
can SEO their headlines -
http://j.mp/JWfPAv

29. TO THE MEDIA
@NiemanLab Which news organizations
are optimizing their headlines for Google?
The results may surprise you -
http://j.mp/JWfPAv

30. TO THE MEDIA
@zseward If you have a minute, I’d love
your thoughts on this: How News Outlets
Are SEO-ing Their Headlines -
http://j.mp/JWfPAv

31. TO THE MEDIA
@JeremyStahl @KGeee This may interest
you: How News Outlets Are Optimizing
Their Headlines for Both Google and
Humans - http://j.mp/JWfPAv

32. TO THE MEDIA
@AntDeRosa Any thoughts on this? How
News Outlets Are Optimizing Their
Headlines for Both Google and Humans -
http://on.mash.to/JdigwG

33. TO THE MEDIA
@nxthompson Over at @Mashable, I
suggest how the @NewYorker can better
SEO its headlines - http://j.mp/JWfPAv

34. TO THE MEDIA
@pilhofer @sashak @lexinyt I laud the
@NYTimes’s SEO strategy in Mashable
today - http://j.mp/JWfPAv

35. TO THE MEDIA
@lheron Over at @Mashable, I suggest
how @WSJ and @NYTimes can better
SEO their headlines. Whaddya think? -
http://j.mp/JWfPAv

36. TO THE MEDIA
@Ckanal The @HuffingtonPost’s SEO
program was recently featured on
Mashable - http://j.mp/JWfPAv

37. TO THE MEDIA
@rajunarisetti Over at @Mashable, I
commend the @WSJ’s SEO strategy -
http://j.mp/JWfPAv

38. TO THE MEDIA
@ethanklapper No doubt, you could have
written this in your sleep: How News
Outlets Are SEO-ing Their Headlines -
http://j.mp/JWfPAv

39. TO THE MEDIA
@JenNedeau I recently knocked @TIME’s
SEO strategy—or lack thereof. Any
thoughts? - http://j.mp/JWfPAv

40. TO THE SEOers
@JaredBKeller Do your @TheAtlanticWire
responsibilities include SEO? If so, here’s
some unsolicited advice -
http://j.mp/JWfPAv

41. TO THE SEOers
@MattCutts I’d love to know what you think
of this: How to Optimize Your Headlines for
Google and Humans - http://j.mp/JWfPAv

42. TO THE SEOers
Hey @SEOSteve Is this Mashable post on
SEO accurate? - http://on.mash.to/JdigwG

43. THE WORDSMITHS
@Plain_Language Where do plain
languagers come down on the issue of
writing for Google vs. writing for humans? -
http://j.mp/JWfPAv

44. THE WORDSMITHS
@JesseSheidlower Are you as troubled as
others by the need today to write for Google
rather than humans? - http://j.mp/JWfPAv

45. ICYMIs

46. @laureni @1bobcohn Here’s the counterargument on why
writing to attract Google’s algorithms still matters -
http://j.mp/JWfPAv

47. @cmoffett Why they should - http://j.mp/JWfPAv

48. Let Me Know What You Think
hi@jonathanrick.com
jonathanrick.com
@jrick
slideshare.net/jrick