• You are in a unique position.
• Senior people at ad agencies can remember the day
they got e-mail.
• You can teach.
• But first, you have to prove you know something.
• So lets assume for a minute that your resume is on
Hot Jobs and Monster and all of those.
• You’re also sending your resume and cover letters to
a bunch of agencies all over the country.
• Social networks ask you to status cast.
• What are you doing? Working on. Where are you?
• What do you know?
• You need to get out the message of who you are,
what you like, and what you know.
• Two years ago, Agency.com held interviews for Web
2.0 experts in a web 2.0 world -- Second Life.
• IBM wrote a white paper saying that WoW Guild
Leaders were management potential.
• If you play in these worlds, add it to your resume.
• If you build 3D models in Second Life or Google Earth,
add it to your resume.
• Those are two of the “Second world” logos. If you
excel in a game or multiplayer world, tell people why
that makes you a good hire.
• Insert picture of you having a good time here.
• This isn’t a bad thing.
• There’s nothing wrong with having pictures on
Facebook of you partying
• Just balance it.
• Make LinkedIn the up-to-date you
• It should be 100% complete
• Get your name: http://www.linkedin.com/in/matthames
• Connect to important people