Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Use social media to get a job in Marketing

664 views

Published on

How to use Social media to stand out and get hired.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Use social media to get a job in Marketing

  1. 1. So you wanna work in Marketing? Matt Hames Social Media Strategist Eric Mower and Associates @mhames linkedin.com/in/matthames
  2. 2. • About you. • Your brand. • Stand out.
  3. 3. You.
  4. 4. • You are in a unique position. • Senior people at ad agencies can remember the day they got e-mail.
  5. 5. • You can teach. • But first, you have to prove you know something. • So lets assume for a minute that your resume is on Hot Jobs and Monster and all of those. • You’re also sending your resume and cover letters to a bunch of agencies all over the country.
  6. 6. • Social networks ask you to status cast. • What are you doing? Working on. Where are you? • What do you know?
  7. 7. • You need to get out the message of who you are, what you like, and what you know.
  8. 8. Your brand.
  9. 9. • Two years ago, Agency.com held interviews for Web 2.0 experts in a web 2.0 world -- Second Life. • IBM wrote a white paper saying that WoW Guild Leaders were management potential.
  10. 10. • If you play in these worlds, add it to your resume. • If you build 3D models in Second Life or Google Earth, add it to your resume. • Those are two of the “Second world” logos. If you excel in a game or multiplayer world, tell people why that makes you a good hire.
  11. 11. • Insert picture of you having a good time here. • This isn’t a bad thing.
  12. 12. • There’s nothing wrong with having pictures on Facebook of you partying • Just balance it.
  13. 13. • Make LinkedIn the up-to-date you • It should be 100% complete • Get your name: http://www.linkedin.com/in/matthames • Connect to important people
  14. 14. • Join relevant groups.
  15. 15. • Ask and answer questions. • Show off your expertise.
  16. 16. • If someone gives you a “Best answer” LinkedIn calls you an expert.
  17. 17. • Follow companies you want to work at.
  18. 18. • At EMA, we hired someone on LinkedIn. • Our HR person went out looking for people who fit our opening. • Would he have found you?
  19. 19. • Follow agencies, or people at agencies who are on Twitter.
  20. 20. • Can’t write? • Speak your mind on YouTube. • Create a Weekly Talk where you present your ideas on your channel. • Add your channel to your resume.
  21. 21. • Wordpress is a place to show off your knowledge in a blog.
  22. 22. • If you update Wikipedia, or a blog • Put it on LinkedIn and your resume!
  23. 23. • Slideshare is a place to show off your knowledge. • In power point.
  24. 24. • Social bookmarking proves smarts.
  25. 25. Stand out.
  26. 26. Own the first page on Google
  27. 27. • In your cover letter, tell people to Google you.
  28. 28. usernamecheck.com
  29. 29. • If you can own your spot on Google. • You can do it for a brand. • Explain to people how to do it.
  30. 30. • But Matt, my name is Brad Pitt.
  31. 31. Buy your way on with PPC
  32. 32. • It’s a cliché, but you need to stand out. • HR Google's everyone.

×