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Everything You Need to Know About Google Analytics in 15 Minutes

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Everything You Need to Know About Google Analytics in 15 Minutes

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By the end of this presentation, you’ll be able to

1. Identify key performance indicators in Google Analytics, and how to use them to evaluate your marketing efforts.

2. Identify different uses of the same metric, and how choosing the right ones depends on your business goals.

By the end of this presentation, you’ll be able to

1. Identify key performance indicators in Google Analytics, and how to use them to evaluate your marketing efforts.

2. Identify different uses of the same metric, and how choosing the right ones depends on your business goals.

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Everything You Need to Know About Google Analytics in 15 Minutes

  1. 1.    
  2. 2.    
  3. 3.    
  4. 4. “apply analytics to measure results and provide insights”
  5. 5. http://google.com/analytics
  6. 6. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50% Acquisition/ All Traffic/ Referrals
  7. 7. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50%
  8. 8. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50%
  9. 9. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50%
  10. 10. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50%
  11. 11. SOURCES SOURCE VISITS OVERALL TRAFFIC Google Ads 2,442 45.54% Taboola Ads 1,381 25.76% Direct Traffic 982 18.31% CTNewsJunkie.com 214 3.99% AHRAOnline.org 160 2.98% Facebook 71 1.32% Twitter 28 .52% Google Searches 27 .50%
  12. 12. TOP PAGES PAGE VISITS 1. / 11,043 2. /about 9,540 3. /2016/04/5-urgent-reason-connecticut-needs-3D- mammograms 5,997 4. /2016/06/thank-you-governor-malloy 1,234 5. /contact 679 Behavior/ Overview
  13. 13. TOP PAGES PAGE VISITS 1. / 11,043 2. /about 9,540 3. /2016/04/5-urgent-reason-connecticut-needs-3D- mammograms 5,997 4. /2016/06/thank-you-governor-malloy 1,234 5. /contact 679 Behavior/ Overview
  14. 14. CONVERSIONS SOURCE VISITS CONVERSIONS CONVERSION PERCENTAGE Google Ads 2,442 97 4% Taboola Ads 1,381 117 8.5% Conversions/ Overview / Goals
  15. 15. CONVERSIONS SOURCE VISITS CONVERSIONS CONVERSION PERCENTAGE Google Ads 2,442 97 4% Taboola Ads 1,381 117 8.5% Conversions/ Overview / Goals
  16. 16. MOBILE SOURCE VISITS PERCENTAGE Mobile 1,670,748 57% Desktop 965,021 33% Tablet 321,092 11% Audience/ Mobile / Overview
  17. 17. MOBILE SOURCE VISITS PERCENTAGE Mobile 1,670,748 57% Desktop 965,021 33% Tablet 321,092 11%
  18. 18. 73%
  19. 19. 73% That’s the share of Facebook’s revenue that comes from mobile ads.
  20. 20. DON’T DO THIS We had 1,776 visits last week.
  21. 21. DON’T DO THIS We had 1,776 visits last week. INSTEAD, TRY THIS We had 2,000 visits last week.

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