“I’d love to read your news release.” Said no one ever.
Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner.
That is, there’s nothing wrong with the document per se. It’s the way we’re using it.
Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?
This is why.
I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.