Twitter Math

2,360 views

Published on

If nothing else counts on Twitter, authenticity does. How to make meaningful contributions and to watch out for those who don’t.

Published in: Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,360
On SlideShare
0
From Embeds
0
Number of Embeds
102
Actions
Shares
0
Downloads
38
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Twitter Math

  1. Twitter Math <ul><li>What to do (and not to do) on Twitter </li></ul><ul><li>PodCamp Nashville </li></ul><ul><li>March 7, 2009 </li></ul><ul><li>Rob Robinson </li></ul>
  2. Who I am / Why I’m here <ul><li>Blogger </li></ul><ul><li>Twitterer </li></ul><ul><li>Public relations practitioner </li></ul><ul><li>Preds fan </li></ul><ul><li>Husband </li></ul><ul><li>Animal lover </li></ul><ul><li>Philosopher </li></ul><ul><li>Media junkie </li></ul><ul><li>Sports fan </li></ul><ul><li>Entertainment critic </li></ul>
  3. Twitter Math <ul><li>Not calculus </li></ul><ul><li>Not a measurement tool </li></ul>
  4. Twitter Math <ul><li>Meaningful contributions </li></ul><ul><li>Why to follow </li></ul><ul><li>Why not to follow </li></ul><ul><li>What to do </li></ul><ul><li>What not to do </li></ul>
  5. Twitter Math <ul><li>Participation </li></ul><ul><li>Significance </li></ul><ul><li>Authenticity </li></ul><ul><li>Community </li></ul>
  6. Good Twitter Math <ul><li>Transparent profile </li></ul><ul><li>Real photo </li></ul><ul><li>Informative bio </li></ul><ul><li>Real location </li></ul><ul><li>Credible Web link </li></ul>
  7.  
  8. Good Twitter Math <ul><li>Twitter is not an inbox </li></ul><ul><li>Mind your replies </li></ul><ul><li>Follow to be followed </li></ul>
  9. Good Twitter Math <ul><li>Keep it meaningful and interesting </li></ul><ul><ul><li>Doing something unusual, fun or creative </li></ul></ul><ul><ul><li>Witty or insightful observations </li></ul></ul><ul><ul><li>Entertaining or informative linking </li></ul></ul><ul><li>Not a blog aggregator </li></ul><ul><li>Transparent and frequent </li></ul>
  10.  
  11. Good Twitter Math <ul><li>Participate </li></ul><ul><li>Tweet with your audience in mind </li></ul><ul><li>Check out new followers </li></ul><ul><li>&quot;And, in the end, the love you take/ </li></ul><ul><li>Is equal to the love you make.“ The Beatles (pre-Twitter) </li></ul>
  12. Bad Twitter Math <ul><li>No photo </li></ul><ul><li>No bio or irrelevant bio </li></ul><ul><li>No location or fake location </li></ul><ul><li>No tweets </li></ul><ul><li>Really old tweets </li></ul>
  13.  
  14. Bad Twitter Math <ul><li>Bad content </li></ul><ul><ul><li>Self-serving/promotional tweets </li></ul></ul><ul><ul><ul><li>Make money from home </li></ul></ul></ul><ul><ul><ul><li>How awesome your business is </li></ul></ul></ul><ul><ul><ul><li>No engagement with followers </li></ul></ul></ul><ul><ul><ul><li>Auto-direct messages </li></ul></ul></ul><ul><ul><li>Pointless/useless tweets </li></ul></ul><ul><ul><li>Tweets about increasing followers </li></ul></ul><ul><ul><li>Constant replies without context </li></ul></ul>
  15. Bad Twitter Math <ul><li>You follow 170, but only 40 follow you. Your four updates are all about what you can do to &quot;grow ur biz.&quot; B-L-O-C-K </li></ul><ul><li>You follow 188, but only 5 follow you. Your handful of tweets are about home-based business opportunities. B-L-O-C-K </li></ul>
  16. Bad Twitter Math <ul><li>You follow 1,223, but only 310 follow you. Your tweets make no sense, & your web site sells vitamins. B-L-O-C-K </li></ul><ul><li>You follow 1,927, but only 513 follow you. You also claim to be a Disney character. (No offense, Walt.) B-L-O-C-K </li></ul>
  17. Bad Twitter Math <ul><li>You follow 1,597 while only 122 follow you. Tweets re: how great your biz is. B-L-O-C-K </li></ul><ul><li>You follow 363, but only 37 follow you. Your one tweet is re: making money at home. B-L-O-C-K </li></ul>
  18. Bad Twitter Math <ul><li>You follow 512 people, but only 19 follow you. You have a mere five tweets, all about making $$$ on the Web. B-L-O-C-K </li></ul><ul><li>You follow 134, but no one follows you. You also have zero updates. B-L-O-C-K </li></ul>
  19. Bad Twitter Math <ul><li>No profile photo: “I’m hiding.” </li></ul><ul><li>No profile info: “I’m not sharing.” </li></ul><ul><li>Low followers (over time): Community doesn’t value what’s being contributed. </li></ul><ul><li>Low Tweets (over time): “I don’t participate actively.” </li></ul>
  20. Twitter Math Exceptions <ul><li>Outliers </li></ul><ul><ul><li>High follower to following ratio: </li></ul></ul><ul><ul><ul><li>Mainstream media </li></ul></ul></ul><ul><ul><ul><li>Celebrities </li></ul></ul></ul><ul><ul><ul><li>Twitter celebrities </li></ul></ul></ul><ul><ul><li>New users </li></ul></ul><ul><ul><li>Only following by design </li></ul></ul>
  21. More Reading <ul><li>Mashable: Follow FAIL </li></ul><ul><ul><li>http://mashable.com/2009/01/06/twitter-follow-fail/ </li></ul></ul><ul><li>Sitening: Rules of Twitter Engagement </li></ul><ul><ul><li>http://sitening.com/blog/rules-of-twitter-engagement/ </li></ul></ul>
  22. Twitter Math <ul><li>Participation </li></ul><ul><li>significance </li></ul><ul><li>authenticity </li></ul><ul><li>community </li></ul>

×