Tweeting For Your Organization


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"Don't spam me, bro!" Tips, tricks, tools, and thought-provoking ideas for building a community around your organization through Twitter, but minus the spamming.

Published in: Technology, News & Politics
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Tweeting For Your Organization

  1. 1. Tweeting for Your Organization<br />Daniel J. Lewis(“the Ramen Noodle”)<br />
  2. 2. Who am I?<br /><br /><br /><br />@theRamenNoodle<br />
  3. 3. Don’t spam me, bro!<br />
  4. 4. You already know this<br />Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?<br />
  5. 5. Case studies<br />Zappos<br />ComCast<br />Qwest<br />HR Block<br />
  6. 6. Twitter connects real people in direct communication<br />
  7. 7. It is not about how many followers you have<br />
  8. 8. Bad uses<br />Bulk-following<br />Nothing interesting<br />Not listening<br />Not conversing<br />
  9. 9. 4 best-practices<br />Follow real people<br />Be interesting<br />Listen to others<br />Engage in real conversations<br />
  10. 10. Follow People<br />Twitter search (RSS)<br />Seesmic Desktop & Tweetdeck<br /><br /><br />
  11. 11. Return-following<br />Care!<br />Avoid private accounts?<br />
  12. 12. Being interesting<br />Not just a newsfeed<br />Beyond the “front page”<br />Share funny events<br />Post pictures<br />Ask questions<br />
  13. 13. Play games<br />TwitPic Tuesday<br />Find-It Friday<br />Create-a-Caption<br />Idea/photo submissions<br />Offer rewards<br />
  14. 14. Listening<br />Ask and answer<br />Know what people are saying<br />Don’t always try to defend<br />Respond in real conversation<br />
  15. 15. Listening<br />Not an advertisement<br />Be human!<br />Laugh!<br />Encourage more community<br />Retweet(ability)<br />
  16. 16. Scalability<br />Have staff ready to manage<br />Remember personality<br />
  17. 17. Openness<br />Uncontrolled environment<br />Policies to permit openness<br />Tweets won’t be reviewed or edited<br />
  18. 18. Stalk me<br /><br /><br /><br />@theRamenNoodle<br />