This document provides tips and best practices for optimizing a LinkedIn profile. It discusses structuring the profile with relevant sections like experience, groups, and recommendations. It emphasizes highlighting accomplishments over responsibilities and using impactful headlines and titles. Formatting tips include using bullets, paragraphs, and visual elements like photos. The document also offers advice on networking on LinkedIn, such as reaching out to contacts who view your profile and customizing connection requests.
5. OBJECTION
LinkedIn is useful only when I’m
looking for a job.
REALITY
If you’re using LinkedIn only
when you need a job, you could
be letting your dream job pass
you by.
6. “A friend wrote recently to thank me for helping his career.
Not having done a damn thing, as far as I could tell, to
advance this fellow’s professional life, I was pleased to
know he was referring to my insistence that he spruce up
his profile on LinkedIn, whether or not he wanted to find a
new job. As it turns out, a new job found him when a
recruiter viewed his profile on LinkedIn.”
—Adam Lashinsky
7. Objection
I have a profile, but it hasn’t
done much for me lately.
Reality
You get out what you put in.
19. EMAIL
It was great to meet at the
career fair last night at
Georgetown. I don’t remember
what we discussed — or, truth
be told, who you are — but I
ended up with your business
card, so I thought I’d send you
an email. Let’s stay in touch!
LINKEDIN
Great to meet at the career fair
last night at Georgetown. I
didn’t realize you also went to
UMD (go Terps!). Small world.
Let’s stay in touch.
20. The 2.0 Way to Follow-up: It’s Called
“Social Networking” for a Reason
THE JONATHAN RICK GROUP
32. EVERYONE THINKS
OF THEMSELVES
THIS WAY
I’m one of the best marketers in
my field.
SAVVY MARKETERS
BRAND THEM-
SELVES THIS WAY
When it comes to free-market
think tanks, I’m one of the best
marketers in Washington, D.C.
52. “There’s no rule on LinkedIn that says you have to
meekly list your job title in your headline and
that’s it. Grab attention: let peopleknow how
they’ll benefit when they work with you.”
—Alaura Weaver
54. JOB TITLE
Branch Manager,
TD Ameritrade
CAREERTITLE
Fired up about helping investors
find the right tools, resources and
solutions that give them the
confidence they need!
55. SENTENCE
I help PR agencies boost
revenue, profits, and
market share dramatically.
I build and grow the world’s
top public-affairs firms.
FRAGMENT
Trusted Communications
Counselor to the C Suite
Proven leader of Washington,
DC’s top communications,
government, and public
affairs firms
56. GENERAL
I’m a change agent who
rolls up her sleeves to
get things done.
I build and empower teams
that specialize in delighting
customers.
SPECIFIC
I know how to get your
customers to love food
as much as I do.
I help restaurants and
retailers cultivate
customer loyalty.
66. ✓ increase the number of subscriptions, downloads,
conversions, members, users, prospects?
✓ generate repeat business?
✓ close more lucrative clients?
✓ implement a faster sales cycle?
✓ shrink the online checkout process from 3 pages
to 1, thus tripling conversions?
If you’re in sales, did you
67. ✓ deliver projects consistently on time, on budget, and
within scope?
✓ develop templates for repeat forms, thus making the
kick-off process for new clients more efficient?
✓ reduce the number of complaints, escalations, or
support calls?
If you’re in operations, did you
68. ✓ lead annual internal workshops to sharpen writing
skills across the division?
✓ mentor junior staff to assume larger responsibilities?
✓ invest $5,000 to create an on-site test facility, thus
saving $17,000/year?
✓ bring a $10,000/month contract in-house?
If you’re in management, did you
70. Seriously: I sold phone-book ads. Right when smartphones came
out. In the Detroit area. The joke just writes itself.
What does phone-book advertising sales have to do with my
current copywriting calling?
Only everything.
As a salesman, I hit the streets and talked every day with small-
business owners about their passions, dreams, and challenges. I
learned that the best small-biz owners have (1) a deep
appreciation for the power of marketing and (2) a heightened BS
detector.
I learned how to shut up and listen, how to unearth hidden
emotional pains and triggers, how to have authentic
conversations, and how to convince people to buy with their
hearts.
This B2B knowledge now informs every copywriting task I take on.
72. MOST PEOPLE
• Managed $100K in ads for two
Commerce Department
conferences, tripling the
number of attendees
• Grew the S&T email list by
225%, e-newsletter click-
through rate by 75%, and
website traffic by 50%
• Led must-win new-business
proposals, winning contracts
worth up to $6.5M
YOU
• Managed $100K in ads for two
Commerce Department
conferences, tripling the number
of attendees
• Grew the S&T email list by 225%,
e-newsletter click-through rate
by 75%, and website traffic by
50%
• Led must-win new-business
proposals, winning contracts
worth up to $6.5M
73. YOU
• Managed $100K in ads for
two Commerce Department
conferences, tripling the
number of attendees
• Grew the S&T email list by
225%, e-newsletter click-
through rate by 75%, and
website traffic by 50%
• Led must-win new business
proposals, winning contracts
worth up to $6.5M
THAT OTHER GUY
✓ Managed $100K in ads for
two Commerce Department
conferences, tripling the
number of attendees
✓ Grew the S&T email list by
225%, e-newsletter click-
through rate by 75%, and
website traffic by 50%
✓ Led must-win new business
proposals, winning contracts
worth up to $6.5M
75. Senior Vice President
Washington Writers
2011 – Present
Began as a senior director, and earned
promotions to executive director, vice
president, and, now, senior vice
president.
Oversee a team of 11 ghostwriters
and editors (in-house and freelance).
Senior Vice President
Washington Writers
2011 – Present
Oversee a team of 11 ghostwriters
and editors (in-house and freelance).
Senior Vice President
Washington Writers
2017 – Present
Oversee a team of 11 ghostwriters
and editors (in-house and freelance).
Vice President
Washington Writers
2013 – 2017
Served as the chief political
speechwriter.
Executive Director
Washington Writers
2011 – 2013
Ghostwrote op-eds for executives
and celebrities.
78. Gordon Rae
Quite possibly the only person on LinkedIn who isn’t a results-
oriented team player with excellent interpersonal skills
Torquay, United Kingdom | Management Consulting
86. “So, you call
yourself a
social media
expert?”
“Uh, yeah — I’ve
been doing this
stuff for 10 years.”
“Then why don’t
any of your
contacts endorse
you for this
stuff?”
90. “I’m proud to be considered creative and client-focused by
my colleagues and clients. My greatest accomplishments
are the recommendations, below, which I’ve received from
professionals I have had the privilege to work for and
with.”
—Greg Wilson
91. From: Gisele Bundchen
Subject: Will you recommend me?
Hi Jonathan,
I’m about to start a job search, and a recommendation from
you would help significantly.
I’m hoping to highlight my entrepreneurial skills, and would
appreciate anything you can write to these ends. A single
paragraph is perfectly fine.
If you’d prefer, I’m happy to provide a draft for you to edit.
Thanks so much for your consideration.
100. What do you do after you
see that someone’s viewed
your profile?
101.
102. “I noticed you recently viewed my profile. (I swear I’m
not stalking you — LinkedIn alerts me whenever this
happens. :) What brought you by? Did I post something
interesting? Are you looking for communications
succor?”
—Jonathan Rick
103. “After you peeked at my profile, I peeked at yours. Our
field has so many pretenders, I seldom reach out to
other ‘writers.’ But you’re the real deal. I’m impressed
how you’ve carved out a niche in writing about security.
And I see that you live in York, PA, which is not ‘too’ far
from Columbia, MD (where I work).”
—Paul Stregevsky
107. “Treat an invitation like a miniature cover letter for a job.
Sell me on the idea that we should be connected to each
other, whether because of common values or interests,
or because you’d like to do business together. In other
words, edit the default message.”
—Ari Herzog
108.
109. Want People to Accept Your LinkedIn Requests?
Use These 10 Templates
THE MUSE
111. MOST PEOPLE
• Managed $100K in ads for two
Commerce Department
conferences, tripling the
number of attendees
• Grew the S&T email list by
225%, e-newsletter click-
through rate by 75%, and
website traffic by 50%
• Led must-win new-business
proposals, winning contracts
worth up to $6.5M
YOU
• Managed $100K in ads for two
Commerce Department
conferences, tripling the number
of attendees
• Grew the S&T email list by 225%,
e-newsletter click-through rate
by 75%, and website traffic by
50%
• Led must-win new-business
proposals, winning contracts
worth up to $6.5M
112. EXCUSE #1
I don’t know this
rando.
EXCUSE #2
Connecting with him
implies that I know
or support him.
EXCUSE #3
Accepting too many
requests diminishes
the value of my
network.
115. I see we both went to
Hamilton. I’m a
graduating senior
interested in freelance
writing, and would love
to connect because you
contribute to some of
my favorite websites.
I’m contacting you
because you came up in
my “People you may
know” feed. I see that
we both worked at ACU,
and I’m looking to
transition back into
political consulting. I’d
love to get your advice if
you ever have a few
minutes.
I just read the article
you wrote for Mashable
on making networking
less fake and horrible,
which is how I’ve always
felt about it! I’d like to
connect on LinkedIn so I
can stay abreast of your
work.
124. “If LinkedIn were a person, it would be
the guy who looks nice enough, but has
a tendency to pelt strangers with
business cards at happy hour.”
—Katie Rogers
128. From: Jonathan Rick
Subject: So, we’re connected on LinkedIn. Now what?
Have you ever wondered why you’ve been accumulating all
those LinkedIn contacts over the years? Here’s one possible
reason: so you can check in with them from time to time.
A quick refresher about me. I run a social media consultancy
in Washington, DC, and teach business writing at the
University of Maryland. I also offer a variety of
communications workshops that are affordable, fun, and
epiphany-engendering.
Now it’s your turn. When you get a chance, I’d love to know
what’s keeping you busy these days? Any exciting projects
slated for the fall?
I look forward to hearing from you. In the meantime, stay cool
during the relentless humidity.
The best opportunities aren't widely advertised. Instead, they're part of the so-called hidden job market, wherein recruiters seek you out, rather than the other way around. Indeed everyday recruiters are searching LinkedIn and pro-actively contacting candidates whose profiles strike the right chords.
****
80% of LinkedIn users are lurkers. We’re reactive, not pro-active.
[click]
But the more active you are, the greater your prominence.
This is crucial. If I search for your name on Google, your profile link will appear in the top five results. If you share a common name like John Smith, you’re in the top 20 results. The more frequently you update it, the higher it rises.
You do want to be found online, right?
That is why you are on LinkedIn, right?
Use your downtime to build your brand, so it’s ready to go when you need it.
http://www.ragan.com/Main/Articles/12_pieces_of_LinkedIn_advice_youve_likely_never_he_48679.aspx
The best opportunities aren't widely advertised. Instead, they're part of the so-called hidden job market, wherein recruiters seek you out, rather than the other way around. Indeed everyday recruiters are searching LinkedIn and pro-actively contacting candidates whose profiles strike the right chords.
****
80% of LinkedIn users are lurkers. We’re reactive, not pro-active.
[click]
But the more active you are, the greater your prominence.
This is crucial. If I search for your name on Google, your profile link will appear in the top five results. If you share a common name like John Smith, you’re in the top 20 results. The more frequently you update it, the higher it rises.
You do want to be found online, right?
That is why you are on LinkedIn, right?
Use your downtime to build your brand, so it’s ready to go when you need it.
http://www.ragan.com/Main/Articles/12_pieces_of_LinkedIn_advice_youve_likely_never_he_48679.aspx
Link in with someone, reap 20% in interest.
Write a summary, secure a 15% bump.
Add a skill, achieve 15%.
Join a group, gain 10%.
Post an update, nab 5%.
Link in with someone, reap 20% in interest.
Write a summary, secure a 15% bump.
Add a skill, achieve 15%.
Join a group, gain 10%.
Post an update, nab 5%.
Link in with someone, reap 20% in interest.
Write a summary, secure a 15% bump.
Add a skill, achieve 15%.
Join a group, gain 10%.
Post an update, nab 5%.
Link in with someone, reap 20% in interest.
Write a summary, secure a 15% bump.
Add a skill, achieve 15%.
Join a group, gain 10%.
Post an update, nab 5%.
Link in with someone, reap 20% in interest.
Write a summary, secure a 15% bump.
Add a skill, achieve 15%.
Join a group, gain 10%.
Post an update, nab 5%.
Think of LinkedIn as a Rolodex that’s updated automatically.
LinkedIn is crawling with shameless self-promoters and lousy salesmen.
Pros
No effort
Cons
No ROI
For companies, LinkedIn’s primary value consists of the company page. Most people access this page when they click on an employer’s name on an individual’s profile
For companies, LinkedIn’s primary value consists of the company page. Most people access this page when they click on an employer’s name on an individual’s profile
Elizabeth Cutler directs human capital for YPFP. Her posts in our Facebook group pertain to this subject.
When you see her name in this group, you know to expect something interesting with a nice setup.
Others in the group have a different brand. In my view, they post junk.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
This assumes you’re applying for a job in the world of professional services.
Check it twice to make sure your audience isn’t seeing double.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Check it twice to make sure your audience isn’t seeing double.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Your backdrop shouldn’t be the star of your own photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Your backdrop shouldn’t be the star of your own photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Remind people how they should feel about seeing you.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Remind people how they should feel about seeing you.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Make sure you’re nicely centered in your own shot.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Make sure you’re nicely centered in your own shot.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
You’re not in a U2 video. Look at the camera.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
You’re not in a U2 video. Look at the camera.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Avoid the “America’s Most Wanted” look with a smile and a neutral background
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Avoid the “America’s Most Wanted” look with a smile and a neutral background
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
You can do this after you win your first Oscar. Until then, ask a friend to take the photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
You can do this after you win your first Oscar. Until then, ask a friend to take the photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Squinting isn’t the impression you want to make on people.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Squinting isn’t the impression you want to make on people.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Come Closer
You want your head and shoulders to be the shot—not your head, shoulders, belly, knees, and ankles. After all, it’s a “head”shot.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Come Closer
You want your head and shoulders to be the shot—not your head, shoulders, belly, knees, and ankles. After all, it’s a “head”shot.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Save the artistry for your Instagram account.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Save the artistry for your Instagram account.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
T-shirts are for billionaires. Look nice for your future boss in your photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
T-shirts are for billionaires. Look nice for your future boss in your photo.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Save the bubbly for when you have something to celebrate.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
Save the bubbly for when you have something to celebrate.
http://info.theladders.com/career-advice/never-worry-awkward-profile-pics-tips
If you want to attract more clients and customers using LinkedIn, this small, often-overlooked section of your profile is critical to get pitch perfect.
http://www.inc.com/john-nemo/how-to-instantly-make-your-linkedin-profile-more-appealing.html
On the other hand…
http://mashable.com/2013/01/03/linkedins-endorsements-meaningless/
On the other hand…
http://mashable.com/2013/01/03/linkedins-endorsements-meaningless/
On the other hand…
http://mashable.com/2013/01/03/linkedins-endorsements-meaningless/
How do you suppose I gained so many endorsements?
I’d love to attribute this accomplishment to sheer brilliance, but the truth is, I explicitly solicited this support. I wrote a self-deprecating form letter to 100 of my nearest and dearest “connections” (LinkedIn doesn’t pretend they’re “friends”). And true to biblical form, because I asked, I received. Indeed, more than one person took the opportunity to ask that I reciprocate.
http://jonathanrick.com/2013/07/the-easiest-way-to-get-people-to-like-your-content-ask-them-to/
Not all recommendations are written equally.
Four sections.
The most popular LinkedIn feature has little to do with actual networking or job hunting, according to the latest research by consultant Wayne Breitbarth, who advises companies on using LinkedIn. For the second year in a row, a majority of users he surveyed picked “Who’s Viewed Your Profile” as the site’s number one feature.
(Breitbarth polled 896 LinkedIn users via a survey he shared on his own LinkedIn profile and on Twitter. Asked about its conclusions, a LinkedIn spokeswoman said that “Who’s Viewed Your Profile” is “one of the most popular destinations on LinkedIn.”)
http://qz.com/206175/whos-viewed-your-profile-is-linkedins-most-popular-feature-by-a-long-shot/