5 Killer Social MediaTactics to More Leads and Bigger Sales Chamber of Commerce Breakfast Briefing Aug. 2 2012 Mike McDermott - President
The Leadup…• During this energizing and motivational 25-minute presentation, you’ll learn (at least) 5 killer E- Marketing and Social Media tips that don’t include any cold calling, buying lists, passing out promotional materials, paying for radio/tv spots, or giving away the milk for free.• These 5 pro-tips will provide you with the information you need to gain market advantage.Why?• Small businesses deserve a leg up.. These strategies provide it.
#1 Pro Mobile Strategy• Take your mobile phone out• TXT: LIKE BASHFOO to 32665 o If your mobile settings are set correctly on FB, you should get a message o If not, TXT F to 32665 to register your mobile settings o Now.. Every consumer who has texted your fb page vanity URL to 32665 will receive all of your page updates on their mobile phones o Your text string will be what is included after the forward slash of your facebook fanpage. http://facebook.com/bashfoo o 88% of all text messages are read within 1 minute of being received o 55% of all text messages that include links are clicked on
#2 Contesting• Consumers positively react to the following things in decreasing levels of intensity: o Receiving something/anything FREE o Receiving a recommendation/peer pressure from a close friend o Receiving a discount on something they already buy o Receiving a recommendation/peer pressure about something they have never bought before or buy infrequently o Receiving a discount on something they have never bought or buy infrequently• Successful = businesses executing top-line strategies• Not so = businesses who resolve themselves to bottom-line strategies
Ways and Means• You can give away just about anything. FREE advice, a FREE ebook that someone else wrote, a gadget/device you received for FREE, it has to be something of real value but not necessarily something that you had to afford.• You can advertise your contest on Twitter, Facebook or your website as well as print/radio/tv if you like… The goal is to first collect up leads, and then two to get them engaged.
#3 Email Lead Capture• Email is not dead. It is definitely dying.. But it is not dead yet. o 100% of all facebook users (500 Million people) have to also have an email address in order to join facebook.• Capturing email addresses should be SOMEONES JOB. Fishbowls, Drawings, website forms, facebook customized lead capture pages, a piece of paper on a clipboard.• Make it interesting..• Make them remember that you wanted to get to know them better.
What to do with them?• You have some email addresses what do you do? o Send out an email newsletter every 30-60 days. Telling them: • Events and sales you have scheduled in the future • One intrinsic thing about your industry that they did not know • One intrinsic thing that is random • One intrinsic thing that is Local • Link them to your website, landing pages, or facebook fanpage• FREE Solutions o Mail Chimp (for when time is not an issue)• Cheap Solutions o Constant Contact (for when time is an issue)
#4 Sell on Facebook• If you have a website.. And you sell things on your website.. You can embed your website sales page within your facebook fan page. o Obtain leads and sales from a totally different venue o Your search results, page views and facebook interaction will go through the roof!• A good web developer can help you to embed anything you’d like on your facebook page. o Videos o Music o Testimonials
#5 Search and Find• Did you know that you can actually Go, FIND and COMMUNICATE with leads using both Facebook and Twitter?• That you don’t have to be their fan, their friend or even know who the heck they are?• That you can narrow your search down using “boolean” search terms?• That you can further narrow your search for people that are near you geographically … directly targeting them as a consumer?
How to “kill it” on Facebook and Twitter• https://www.facebook.com/search/results.php?typ e=eposts• This link will allow you to see EVERY update that is public. You don’t even have to be that person’s friend!• http://search.twitter.com• You can search any profile on Twitter for keywords, #hashtags, and links to other sites.
OVERTIME!!#6 Recruiting vs. Sourcing• Recruiting customarily meant posting your job, and waiting for emails/calls to inquire about it.• Sourcing is the active search for an employee, where you look for them in the pools of available (and not available) potential employees.• Use LinkedIn to search the Company rosters of your competition. Is there anyone there you’d like to get to know better? Contact they via LinkedIn messaging.
MORE OVERTIME!! #7 Social Media Guidelines• Having people talk about your brand is serious business. It is even more amplified when your company is being talked about using Social Media tools.
And a $49 Download for FREE!• Download our Social Media and Blogging Guidelines document, customize it for your organization, and then add it to your company Internet Use Policy documentation.• LINKAGE = http://bashfoo.com/social-media- marketing/social-media-guidelines-document/• As always, have an attorney review contractual agreements with your employees. (sadly, his/her time will not be free)
Your Take-Away• You just learned 5 7 killer ways to use social media to grow your business. AND you have a FREE Social Media and Blogging Guidelines template to use in your Human Resources manual.• Here is a link to Mike’s Presentation that you can download.• Here is Mike’s contact information if you would like Bash Foo to take your marketing to a whole new level of awesome!Mike McDermottPresident, Bash Foo140 E. Broadway Ave. Tipp City, OH 45371office: (478) 227-4366 or mobile: (937) email@example.com://bashfoo.comTwitter: @bashfoo