The Business of Social Media

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Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.

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The Business of Social Media

  1. 1. The Business of Social Media @DaveKerpen CEO of @LikeableMediaNew York Times Bestselling Author of @LikeableBook
  2. 2. In The Old Days…
  3. 3. Today…
  4. 4. 3Marketing 20 Years Ago
  5. 5. Marketing Today
  6. 6. Marketing A Likeable BusinessIn A Social Media World
  7. 7. Responsiveness
  8. 8. Thought Leaders
  9. 9. Likeable
  10. 10. The Great Equalizer
  11. 11. It’s An Equalizer For You Too
  12. 12. Personal Branding on Twitter
  13. 13. Personal Branding on Facebook
  14. 14. Personal Branding on Facebook
  15. 15. Personal Branding on Facebook
  16. 16. Personal Branding on LinkedIn
  17. 17. Find Your Perfect Job, Go For It!
  18. 18. Engage Employers
  19. 19. Or Build Your Own Future
  20. 20. The Future Is Yours
  21. 21. Questions &Grand Prize DaveKerpen.com FB.com/DaveKerpen @DaveKerpen

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