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Be a Social CEO!
Share your stories.
Just like Branson.
How does your company connect
with your customers online?
Social media is the most direct
and authentic voice executives
can own, and yet they hand it
off as an after-thought.
Carm...
Do you know this guy?
What does Richard Branson do?
On Linkedin, he shares stories about:
Virgin, Leadership, Communication,
Customer Service, Branding,
Technology, and Innov...
Branson has 12,000,000 followers on Linkedin.
(Yes, 12 million people follow Branson)
Branson puts a face on Virgin.
He makes Virgin human.
So what?
Virgin has more fans.
They are not only buying Virgin.
They are buying Branson.
But you will say…
I am not Branson.
I will never be.
That is true.
But how about this guy?
Andy Barratt
Chairman & MD of Ford UK
Barratt is also active on LinkedIn.
Number of followers is not 12,000,000
Number of followers is 12,000
That is still a lot.
If you have a few hundred or a few thousand followers
on any of your social media platforms, there's no excuse
not to have...
Barratt also shares stories.
He talks about…
Ford cars
Ford colleagues
Ford customers
And he helps upset customers…
So what?
Barratt makes Ford look great.
He makes his people look great.
He makes his customers look great.
Barratt puts a face on Ford UK.
He makes Ford UK human.
I don't live in the UK, but if I did I would
go to the local Ford dealer to buy a car.
Just because of Andy Barratt.
So what?
Today, your customers spent a lot more time online!
This is where professionals connect.
Most CEOs still resist being active online.
They resist telling stories.
But your customers want to connect
with humans, not companies.
If you spend more time
sharing stories, you will
win more hearts.
Tomas Bay @coachbay
You will attract more people.
You will make more money.
77 percent of consumers said they would buy more from
their favorite brands if the company’s CEO was tweeting.
Sprout Soci...
So what about YOU?
You can be Barratt...
Get started!
Commit to three stories.
Colleagues Customers Company
Topics
Write and post.
Be a Social CEO!
Share your stories.
Just like Branson.
Just like Barratt.
Tomas Bay @coachbay
Created by Tomas Bay
@coachbay
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
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Be a social CEO. Share your stories on Linkedin. Slide 1 Be a social CEO. Share your stories on Linkedin. Slide 2 Be a social CEO. Share your stories on Linkedin. Slide 3 Be a social CEO. Share your stories on Linkedin. Slide 4 Be a social CEO. Share your stories on Linkedin. Slide 5 Be a social CEO. Share your stories on Linkedin. Slide 6 Be a social CEO. Share your stories on Linkedin. Slide 7 Be a social CEO. Share your stories on Linkedin. Slide 8 Be a social CEO. Share your stories on Linkedin. Slide 9 Be a social CEO. Share your stories on Linkedin. Slide 10 Be a social CEO. Share your stories on Linkedin. Slide 11 Be a social CEO. Share your stories on Linkedin. Slide 12 Be a social CEO. Share your stories on Linkedin. Slide 13 Be a social CEO. Share your stories on Linkedin. Slide 14 Be a social CEO. Share your stories on Linkedin. Slide 15 Be a social CEO. Share your stories on Linkedin. Slide 16 Be a social CEO. Share your stories on Linkedin. Slide 17 Be a social CEO. Share your stories on Linkedin. Slide 18 Be a social CEO. Share your stories on Linkedin. Slide 19 Be a social CEO. Share your stories on Linkedin. Slide 20 Be a social CEO. Share your stories on Linkedin. Slide 21 Be a social CEO. Share your stories on Linkedin. Slide 22 Be a social CEO. Share your stories on Linkedin. Slide 23 Be a social CEO. Share your stories on Linkedin. Slide 24 Be a social CEO. Share your stories on Linkedin. Slide 25 Be a social CEO. Share your stories on Linkedin. Slide 26 Be a social CEO. Share your stories on Linkedin. Slide 27 Be a social CEO. Share your stories on Linkedin. Slide 28 Be a social CEO. Share your stories on Linkedin. Slide 29 Be a social CEO. Share your stories on Linkedin. Slide 30 Be a social CEO. Share your stories on Linkedin. Slide 31 Be a social CEO. Share your stories on Linkedin. Slide 32 Be a social CEO. Share your stories on Linkedin. Slide 33 Be a social CEO. Share your stories on Linkedin. Slide 34 Be a social CEO. Share your stories on Linkedin. Slide 35 Be a social CEO. Share your stories on Linkedin. Slide 36 Be a social CEO. Share your stories on Linkedin. Slide 37 Be a social CEO. Share your stories on Linkedin. Slide 38 Be a social CEO. Share your stories on Linkedin. Slide 39 Be a social CEO. Share your stories on Linkedin. Slide 40 Be a social CEO. Share your stories on Linkedin. Slide 41 Be a social CEO. Share your stories on Linkedin. Slide 42 Be a social CEO. Share your stories on Linkedin. Slide 43 Be a social CEO. Share your stories on Linkedin. Slide 44 Be a social CEO. Share your stories on Linkedin. Slide 45 Be a social CEO. Share your stories on Linkedin. Slide 46 Be a social CEO. Share your stories on Linkedin. Slide 47 Be a social CEO. Share your stories on Linkedin. Slide 48 Be a social CEO. Share your stories on Linkedin. Slide 49 Be a social CEO. Share your stories on Linkedin. Slide 50 Be a social CEO. Share your stories on Linkedin. Slide 51 Be a social CEO. Share your stories on Linkedin. Slide 52
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Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.

Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.

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Be a social CEO. Share your stories on Linkedin.

  1. 1. Be a Social CEO! Share your stories. Just like Branson.
  2. 2. How does your company connect with your customers online?
  3. 3. Social media is the most direct and authentic voice executives can own, and yet they hand it off as an after-thought. Carmine Gallo
  4. 4. Do you know this guy?
  5. 5. What does Richard Branson do?
  6. 6. On Linkedin, he shares stories about: Virgin, Leadership, Communication, Customer Service, Branding, Technology, and Innovation.
  7. 7. Branson has 12,000,000 followers on Linkedin. (Yes, 12 million people follow Branson)
  8. 8. Branson puts a face on Virgin. He makes Virgin human.
  9. 9. So what?
  10. 10. Virgin has more fans. They are not only buying Virgin. They are buying Branson.
  11. 11. But you will say…
  12. 12. I am not Branson.
  13. 13. I will never be.
  14. 14. That is true.
  15. 15. But how about this guy?
  16. 16. Andy Barratt Chairman & MD of Ford UK
  17. 17. Barratt is also active on LinkedIn.
  18. 18. Number of followers is not 12,000,000
  19. 19. Number of followers is 12,000
  20. 20. That is still a lot.
  21. 21. If you have a few hundred or a few thousand followers on any of your social media platforms, there's no excuse not to have frequent conversations. Carmine Gallo
  22. 22. Barratt also shares stories.
  23. 23. He talks about…
  24. 24. Ford cars
  25. 25. Ford colleagues
  26. 26. Ford customers
  27. 27. And he helps upset customers…
  28. 28. So what?
  29. 29. Barratt makes Ford look great. He makes his people look great. He makes his customers look great.
  30. 30. Barratt puts a face on Ford UK. He makes Ford UK human.
  31. 31. I don't live in the UK, but if I did I would go to the local Ford dealer to buy a car. Just because of Andy Barratt.
  32. 32. So what?
  33. 33. Today, your customers spent a lot more time online!
  34. 34. This is where professionals connect.
  35. 35. Most CEOs still resist being active online. They resist telling stories.
  36. 36. But your customers want to connect with humans, not companies.
  37. 37. If you spend more time sharing stories, you will win more hearts. Tomas Bay @coachbay
  38. 38. You will attract more people.
  39. 39. You will make more money.
  40. 40. 77 percent of consumers said they would buy more from their favorite brands if the company’s CEO was tweeting. Sprout Social
  41. 41. So what about YOU?
  42. 42. You can be Barratt...
  43. 43. Get started!
  44. 44. Commit to three stories.
  45. 45. Colleagues Customers Company Topics
  46. 46. Write and post.
  47. 47. Be a Social CEO! Share your stories. Just like Branson. Just like Barratt.
  48. 48. Tomas Bay @coachbay Created by Tomas Bay @coachbay
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Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face. Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.

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