Social Media Strategy

781 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
781
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Strategy

  1. 1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager
  2. 2. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  3. 3. What do I do all day?
  4. 4. SEO is the Most Important You Can’t Beat Free Traffic!
  5. 7. Industry Research <ul><li>What is acceptable? </li></ul><ul><li>Is anyone in the industry online? </li></ul><ul><li>What has been tried? </li></ul><ul><li>Who has succeeded? </li></ul>Industry Research
  6. 8. COMPETITIVE RESEARCH
  7. 9. <ul><li>Who is my target market? </li></ul><ul><li>Where do they hang out online? </li></ul><ul><li>Do they read blogs? </li></ul><ul><li>How do they want to be interacted with? </li></ul><ul><li>Are they content producers or passive readers? </li></ul>Customer Research
  8. 10. Now what? Strategy Session
  9. 11. Get more eyeballs in the sales funnel Goals Personality Plan
  10. 12. Personality
  11. 13. <ul><li>Personality is not just about what you stand for, but how you choose to communicate it. </li></ul><ul><ul><li>- Rohit Bhargava </li></ul></ul>
  12. 14. <ul><li>Create </li></ul><ul><li>Network </li></ul><ul><li>Listen </li></ul><ul><li>More Research </li></ul><ul><li>More Strategy </li></ul><ul><li>Rinse and Repeat </li></ul>Plan
  13. 15. <ul><li>Think like a publisher, not a marketer. </li></ul><ul><li>- David Meerman Scott </li></ul>
  14. 16. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  15. 17. MultiMedia
  16. 18. Promote It! <ul><li>Tweet the link </li></ul><ul><li>Stumble, Delicious, Digg & Reddit the Link </li></ul><ul><li>Post the link on Facebook, MySpace & LinkedIn </li></ul><ul><li>Get your friends to spread the link </li></ul>
  17. 19. Track the Cr@p out of it <ul><li>Where are they coming from? </li></ul><ul><li>How long are they staying? </li></ul><ul><li>Are they leaving comments? </li></ul><ul><li>Is it being shared? </li></ul><ul><li>Who’s linking to it? </li></ul>
  18. 20. Social Networking is like the old shampoo commercial; &quot;I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  19. 21. Social Networking
  20. 22. <ul><li>Be Authentic </li></ul><ul><li>Be Transparent </li></ul><ul><li>Use your business voice </li></ul><ul><li>Engage </li></ul><ul><li>Learn </li></ul><ul><li>Have Fun </li></ul>The Rules of Engagement
  21. 23. <ul><li>Fan Page for Company </li></ul><ul><li>Group for the Industry </li></ul><ul><li>Update your Status </li></ul><ul><li>Create Events </li></ul><ul><li>Upload Images </li></ul>
  22. 24. <ul><li>Corporate Account </li></ul><ul><li>Personal Account </li></ul><ul><li>Fill in profile </li></ul><ul><li>Have meaningful conversations </li></ul><ul><li>Customer Service </li></ul>
  23. 25. <ul><li>Fill in Profile </li></ul><ul><li>Network with others </li></ul><ul><li>Join Groups </li></ul><ul><li>Ask Questions </li></ul><ul><li>Answer Questions </li></ul>
  24. 26. Niche Sites & Forums
  25. 27. Are you listening to your customers?
  26. 28. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter </li></ul><ul><li>Social Median </li></ul><ul><li>Backtype </li></ul>
  27. 29. <ul><li>They’ve paid you a Compliment </li></ul><ul><li>Valid Customer Service Issue </li></ul><ul><li>If information is incorrect </li></ul><ul><li>If you have something of value to offer </li></ul>RESPOND
  28. 30. When NOT to Respond <ul><li>Trolls are attacking your product/ service </li></ul><ul><li>Never attack competitors </li></ul><ul><li>Never pretend to be someone you are not </li></ul>DO NOT RESPOND
  29. 31. Now what? Product Development Cross promote Resolve Customer Issues
  30. 35. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  31. 36. Recommended Reading
  32. 37. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
  33. 38. Photo Credits <ul><li>4 – http://www.flickr/com/photos/leoreynolds </li></ul><ul><li>6 - http://www.flickr/com/photos/laughingsquid </li></ul><ul><li>8 – http://www.flickr/com/photos/gaetanlee </li></ul><ul><li>9 – http://www.flickr/com/photos/dunechaser </li></ul><ul><li>10 – http://www.flickr/com/photos/freezelight </li></ul><ul><li>12 – http://www.Hubspot.com </li></ul><ul><li>13 – http://www.flickr/com/photos/akirsa </li></ul><ul><li>15 - http://www.flickr/com/photos/roadsidepictures </li></ul><ul><li>17 – http://www.flickr/com/photos/ayumiphotography </li></ul><ul><li>18 – http://www.flickr/com/photos/confusedvision </li></ul><ul><li>22 - http://www.flickr/com/photos/dougross </li></ul><ul><li>23 – http://www.flickr/com/photos/mandymaarten </li></ul><ul><li>28 – http://www.flickr/com/photos/niclindh </li></ul><ul><li>36 - http://www.flickr/com/photos/marcus vegas </li></ul>

×