1.
If You Can Do
This ONE THING,
You Can Do
Social Media
8 things every MARKETER
needs to know

2.
01

3.
02

4.
Before you entertain a
social media strategy,
you first need a
business strategy.

5.
When you
think of
social
media…

6.
Don’t think of
tactics and channels.

7.
When you
think of
social
media…

8.
✓ Mobilizing your supporters
✓ Building brand loyalty
✓ Responding to customers
✓ Discovering ambassadors and
detractors
✓ Demonstrating thought
leadership
✓ Tracking industry trends
✓ Monitoring competitors
✓ Attracting media attention
✓ Generating leads
✓ Recruiting employees and
partners
✓ Keeping colleagues up to date
✓ Securing search engine equity
Think of strategies
you’re already doing.

9.
03

10.
1

11.
2

12.
CONTENT

13.
3

14.
✓
✓
✓
✓
✓
✓
✓
✓

15.
On publish
1 hourlater
3 hourslater
Next day
Next week
Next month
2 months

16.
04

17.
05

18.
1. listen to our customers firsthand.
2. respond to them firsthand.
3. quash potential crises before they materialize.

19.
06

20.
07

21.
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
FREEENTERPRISE.COM
10 Entitlement Truths
That Will Blow Your
Mind
895 views 26,627 views

22.
IOWA HOUSE DEMOCTATS
Zach Wahls
Speaks About
Family
MOVEON.ORG
Two Lesbians Had a
Baby and This Is
What They Got
2.8 million views 17.4 million views

23.
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
• Kashmir Hill
• 1,200 words
• 13,000 likes