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8 Things Every Marketer Needs to Know About Social Media

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Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals.

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Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

Published in: Marketing

8 Things Every Marketer Needs to Know About Social Media

  1. 1. If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
  2. 2. 01
  3. 3. 02
  4. 4. Before you entertain a social media strategy, you first need a business strategy.
  5. 5. When you think of social media…
  6. 6. Don’t think of tactics and channels.
  7. 7. When you think of social media…
  8. 8. ✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
  9. 9. 03
  10. 10. 1
  11. 11. 2
  12. 12. CONTENT
  13. 13. 3
  14. 14. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
  15. 15. On publish 1 hourlater 3 hourslater Next day Next week Next month 2 months
  16. 16. 04
  17. 17. 05
  18. 18. 1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
  19. 19. 06
  20. 20. 07
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