8 Things Every Marketer Needs to Know About Social Media

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Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals.

Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

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8 Things Every Marketer Needs to Know About Social Media

  1. 1. If You Can Do This, You Can Do Social Media 8 things every MARKETER needs to know If You Can Do This, You Can Do Social Media 8 things every MARKETER needs to know
  2. 2. 01
  3. 3. 02
  4. 4. Before you entertain a social media strategy, you first need a business strategy.
  5. 5. When you think of social media…
  6. 6. Don’t think of tactics and channels.
  7. 7. When you think of social media…
  8. 8.  Mobilizing your supporters  Building brand loyalty  Responding to customers  Discovering ambassadors and detractors  Demonstrating thought leadership  Tracking industry trends  Monitoring competitors  Attracting media attention  Generating leads  Recruiting employees and partners  Keeping colleagues up to date  Securing search engine equity Think of strategies.
  9. 9. Being socially savvy matters more than being media savvy. 
  10. 10. Being socially savvy matters more than being media savvy.  
  11. 11. Being socially savvy matters more than being media savvy.   
  12. 12. 03
  13. 13. 04
  14. 14. Being socially savvy matters more than being media savvy. 
  15. 15. Being socially savvy matters more than being media savvy.  
  16. 16. Being socially savvy matters more than being media savvy.   
  17. 17. Being socially savvy matters more than being media savvy.    
  18. 18. Being socially savvy matters more than being media savvy.     
  19. 19. Being socially savvy matters more than being media savvy.      
  20. 20. 05
  21. 21. CONTENT
  22. 22. Being socially savvy matters more than being media savvy. 
  23. 23. Being socially savvy matters more than being media savvy.  
  24. 24. Being socially savvy matters more than being media savvy.   
  25. 25. Being socially savvy matters more than being media savvy.    
  26. 26. 06
  27. 27. 10,000 mentions on Twitter 3,250 views on Scribd 5,000 views on SlideShare 2,500 views on LinkedIn
  28. 28. 07
  29. 29. 300
  30. 30. 300That’s how many millions of followers the Kardashians have on social media.
  31. 31. 140
  32. 32. 140That’s how many millions of followers Taylor Swift has on social media.
  33. 33. 08
  34. 34. 18
  35. 35. 18That’s how many tests Obama’s 2012 campaign would run per email.
  36. 36. 25
  37. 37. 25That’s how many headlines Upworthy tests for every article.
  38. 38. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences
  39. 39. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences 895 views
  40. 40. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views
  41. 41. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views 26,627 views
  42. 42. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets
  43. 43. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets • Charles Duhigg • 6,800 words • 60 likes
  44. 44. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes
  45. 45. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes • Kashmir Hill • 1,200 words • 13,000 likes
  46. 46. 73%
  47. 47. 73% That’s the share of Facebook’s revenue that comes from mobile ads.
  48. 48. 78%
  49. 49. 78% That’s the share of top 50 news sites that draw more traffic from mobile devices than from desktops and laptops.
  50. 50.  

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