Leading Social Media Strategies In Real Estate Continuing Education (Georgia Session) (2013)

Approved for Real Estate
Continuing Education Credit
Georgia Real Estate

Social Media and
the Real Estate
Industry
Part 1

Technology will Never replace
agents, but agents using technology
will!™

Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“Like No Other Home Warranty Company on the Planet!”

Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over

$25 billion in residential real estate!

You help people
BUY and SELL the
American Dream

Empty Nesters Retiring to
Travel the World

Social Media is your FREE platform:
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To share your stories
To show your knowledge of a market
To network
Build your S.O.I.
Do PR for you and your business
Recruit and retain
Social Media does NOT replace what you do,
it complements what you do!

What social media platforms are available and
what are the differences

Compare the Top Social Media Platforms

3 Rules of Social Media
1. Social Media is all about enabling
conversations among your audience or
market.
2. You cannot control conversations with social
media, but you can influence them.
3. Influence is the cornerstone on which all real
estate relationships are built

Real Estate 101 vs. Social Media 101

Help me
find a
house

What is my
house is
worth

Tell me
how the
market is

PROVE TO ME THAT I CAN TRUST YOU

How you CLOSE the Sale
with Social Media
Your #1 Goal is NOT to schedule an appointment
to show them the perfect property!!
Your #1 Goal is that by the time they call, the
prospect believes you are the perfect person to
show them any property because you understand
their needs

Z.M.O.T
Google: Zero Moment of Truth

Google Complete Home Shopper Study 2012

NAR/GOOGLE STUDY
2012

90% of buyers online

Google Home Shopper Study 2012

Build a brand. You’re not just an
agent, you are a brand within a brand.
What is your niche?

You’re not just an agent, you’re a brand.
What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”
• 3 Step Branding Exercise:
• Write down 3 – 5 things that you think your brand represents in the
market.
• Ask your family, friends, co-workers and most importantly your past
clients what is the first thing that comes to mind when they think
about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?
For example:
“The #1 resource for selling your Atlanta Home”

What is YOUR Niche?
Create AGGRESSIVE referrals
Own a NICHE to get RICH!

Market for listing appointments by
creating a higher perceived value.
The 40/40/20 rule.

40% is knowing your audience

Some Quick Facts About
Your Next First Time Home Buyer
•
•
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•

Equal to or Bigger than Baby Boomer Generation
, Roughly 26% of the population
3 times the size of Generation X
Weak on interpersonal skills …why? Technology
Spending power exceeds $200 billion
Close to family , so stay in touch with those past
clients

40% is the value of what you are offering
Example of Failed Marketing:

Really? I need you for that?

Example of Successful Marketing:

Anybody can tell you how much your
home is worth, contact us today and we
will tell you how to make your home
worth MORE!

You don’t need to know how much your
home is worth, you need to know how to
make your home worth MORE!

20% is the LOOK
What’s wrong with this picture?

What’s wrong with this picture?
Everything you do offline MUST have a
call to action to drive people online!!!

Everything you do offline MUST have a
call to action to drive people online.
For example:

5 Most Important things you need to know when
thinking of selling your home in Atlanta

What is Social Branding?

CONSISTENCY OFFLINE & ONLINE
CONSISTENCY ACROSS ALL MEDIA

Communication Skills
• Phone
• Email
• Text
• Facebook
Gen Y thinks Gen X is a bunch of whiners.
Gen X sees Gen Y as arrogant and entitled.
And everyone thinks the Baby Boomers
are self-absorbed workaholics.

Baby boomers
(born 1943-1960)
• highly competitive willing to sacrifice for success.
• Recognition is important to boomers – “Master
Agents”
• personable style of communication- build rapport.
• value hard work, appreciate respect.
• Phone, hand-written notes
• Need help with Social Media
• Don’t tell them what to do…show them
• These clients WANT to HELP, so ask!

Generation X
(born 1960-1980)
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•
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•

Work hard – play hard, Work to live
More educated than their parents
Want fun in the work environment – saw parents struggle
A higher divorce rate combined with an increase in working mothers meant
many Xers grew up as "latch-key kids," frequently left to their own devices.
Xers tend to be skeptical, highly individual workers who value a work/life
balance.
Generation X was shaped by a culture of instant results — from remote controls
to the birth of the Internet — so they value efficiency and directness.
Do not waste my time!
Email, Text
Do Not Need your help with Social Media, but need your content and input –
wants somebody else to do it because they are “too busy”.
You are a resource that save them time, entertain them

Millenials Gen Y
(born after 1980)
•
•
•
•
•
•
•
•
•
•
•

They want INSTANT gratification
Very weak interpersonal skills
Priority is family over work
Team Oriented – (Play Groups, tons of sports)
Wonder how the world existed on a dial-up connection
People are thinking that they're just like Generation Xers, only younger —
and they're not
Millenials are highly collaborative and optimistic.
They put feelings on the table
Text, FB, Twitter, Email
Do NOT need your help with technology, they need to know you use it and
understand it – need your help with the business!
Work on their emotions

Social Media and
the Real Estate
Industry
Part 2

Over 1 billion users
Avg. user has 130 Friends

130 Friends!

75% of all time spent on
Social Media

Value of Facebook
Your next best customer is connected to
your current customers

Separate Your Personal From Professional

…stays on Facebook!

Check your security settings!

Privacy Settings
• Click on the Lock icon in the top right of your
profile
• Select “Who can see
my stuff?”

Privacy Settings
• Set “Who can see my future posts” to Friends

Privacy Settings
• Limiting Previous content
– Like that weekend in Vegas

• Go to “See More Settings”

Privacy Settings
• Click on Limit Past Posts
• Select Limit Old Posts

Separating Personal & Professional
• Lists
– Clients, Prospects/Leads, Family, Friends

• Use the left navigation and select “MORE”
across from friends

• Then choose “Create List”

• Name the list and start typing the names of
people you want to add

• Posting to a list

Create A Page
• www.facebook.com/pages/create
• Choose Local Business or Place

Separate Your Personal From Professional

Branded cover photo
with contact info

SEO

Links to different parts of
your website

Create A Page
• Choose “Real Estate” for the Category
• Enter your address and phone number

Naming Your Page
• YOUR NAME – Realtor for LIST COMMUNITIES
• YOUR NAME Team – Selling LIST
COMMUNITIES, Pru Georgia
• Exp: Burke Smith – Homes in Atlanta

Fill Out Your Info
• The more you fill out the easier you are to find
Focus on Keywords

Short Description
• Include the most important information about
what you offer to your audience
• Important: Include your website URL

Short Description
• Example
– YOUR NAME selling homes in LIST COMMUNITIES.
Visit www.YOURWEBSITE.com to find your next
home

Set Up Your URL
• Edit Page>Update Info>Username

Page Name IS NOT the URL
URL
“YourNetCoach”

Page Name

Guidelines
• Your username should be straightforward and easy to remember
• As close as possible to the name of your business
• Choose carefully usernames are permanent and non-transferable

• If you enter your username incorrectly you may change it ONCE
• Use only alphanumeric characters (a-z, 0-9)
• You may include periods and capital letters to make your
username easier to read, but these won't affect how people find
your Page
For example, www.facebook.com/HSAHomeWarranty and
www.facebook.com/HSA.Home.Warranty go to the same
Page.

• Select Login

• Select Login with Facebook

• Select your business page

• Choose HTML Fangate on the left

• Choose Add a new HTML Fangate

• Set the source to URL and enter the link to
your listings

Tips For Great Posts
• Keep it short
– Posts between 100 and 250 characters get 60%
more likes, comments and shares than posts over
250 characters

• Be visual
– Posting photos, and videos get 120% and 100%
more engagement respectively.
– Tip: Try posting a link with a photo and add the
article title and URL in the caption
Source: www.postrocket.com

• Ask for what you want
— Asking simple opinion-driven questions or “fill-in-

the-blanks” will bring in 90% more
engagement than the average post

• Post Daily
― Remember that 96% of your fans aren’t
coming back to your page to view posts. So
posting frequently is the only way to consistently
reach them
Source: www.postrocket.com

• Be relevant, but not pushy
— Posts related to, but not directly about your
brand perform best. For example, if you’re a
muffin shop posts should be about recipes and
baking tips – not politics, religion or cats

• Be timely
— Test out different times to find what works best
for your audience then stick with them

Schedulin

Scheduling Posts
Scheduling Posts

• Compose your message
with attachments

• Click on the clock icon

• Select a Year, Month,
Day, Hour, and Minute

• Click on Schedule

Reviewing Scheduled Posts
• From your Admin
Panel choose “Use
Activity Log”
Post

Time

• This will display all
the posts you have
scheduled as they will
appear on Facebook
and when they will be
posted

Tagging (@)
• To increase your visibility Tag People, Places
and Pages in your posts
• Target things that your clients might like
• To tag something type @ then the name of
the person, place or page

• From the Admin Panel
of your page select
Invite Friends under
Build Audience

• If a friend is grayed out
you have already
invited them and may
not do so again

• Choose All Friends from
the drop down menu

• Check the box next to
the friends you wish to
invite

• Select Invite Email
Contacts under Build
Audience

• Choose Other Tools

• Select the .CSV file you
exported from Outlook

• Unselect any contacts
you don’t want to
invite
• Click Preview Invitation

• This is how your
invitations will
appear to people
who are on Facebook

Metrics that Matter
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•

Likes (Fans)
Virality (Engagement)
Reach (Impressions)
People Talking About This
– Likes, Shares, Comments, Mentions, RSVPs, Check
ins, Wall Posts, Poll Answers, Photo Tags

Insights Explains
• Who Likes my Page
– Demographics and Location of Fans

• When is the Best Time to Post
• What Kind of Content Should I Post
• Page Traffic
– How many people are visiting my page
– How are they finding my page
– What are they looking at on my page

Accessing Insights
• On Admin Panel

Understanding Page Performance

View Your Competitor’s Insights

Social Media and
the Real Estate
Industry
Part 3

Facts & Figures

200 million users
7,610 searches on LinkedIn Every
Minute

Your Network and Degrees of Connection
What does "your network" and "out
of network" mean?
• On LinkedIn, people in your
network are called connections and
your network is made up of your
1st-degree, 2nd-degree, and 3rddegree connections and fellow
members of your LinkedIn Groups.
• 1st-degree - People you're directly
connected to because you have
accepted their invitation to
connect, or they have accepted
your invitation. You'll see
a 1st degree icon next to their name
in search results and on their
profile. You can contact them by
sending a message on LinkedIn.

2nd-degree
• People who are connected
to your 1st-degree
connections. You'll see
a 2nd degree icon next to
their name in search
results and on their
profile. You can send them
an invitation by
clicking Connect or contact
them through an InMail or
an introduction.

3rd-degree
- People who are
connected to your 2nddegree connections.
You'll see a 3rd degree
icon next to their name
in search results and on
their profile. You can
send them an invitation
by clicking Connect or
contact them through an
InMail or an
introduction.

100% Complete LinkedIn Profile
1) Add a profile photo
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections
Reach out to professionals such as CPAs
instead of attorneys

Goals of Using LinkedIn

Grow
Reach
Increase
Engagement

Drive Traffic

LinkedIn is your Top Search Result

Make Your Profile Public
• Under profile select Edit
Profile

• Select the Edit button
underneath your
picture, and across from
your url

Make Your Profile Public
• Make sure the radio
button next to Make my
public profile visible to
everyone is selected

Claim a Vanity URL
• Click customize your
public profile URL

• Enter your
name, NOT the name
of your company and
set the URL

What makes
your Profile
Complete?

• Your industry and
location
• A current position
(with description)
• 2 past positions
• Your education
• Your skills (min. of 3)
• A profile photo
• 50+ connections

When Filling Out Your Profile
• Use Keywords where possible
– Headline
– Summary
– Interests

Add These Skills
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Real Estate
Real Estate Development
Real Estate Transactions
Commercial Real Estate
Real Estate Economics
Corporate Real Estate
Real Estate Financing
Real Estate License
Residential Homes
First Time Home Buyers
First Time Home Sellers
New Home Sales
Single Family Homes

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Home Staging
Real Estate Staging
Existing Home Sales
Certified New Home Sales
Professional
Condos
Apartments
Valuation
Financial Analysis
High Value Homes
Buyer representation
Move up Buyers
National Association of Realtors

• Under profile select Edit
Profile

• Select the pencil icon
across from Skills &
expertise

• Enter a new skill and click add

Join existing groups in your
community

• Using the search bar on the top of LinkedIn
and enter either the location or type of group
you want to search for
Luxury Homes

Groups to Join:

• Hobbies
• Interests
• Niche

Groups to Join:
Winning Listings and Converting Buyers With
Social Media

• From “Interests” Select “Groups”

• Click on “Create a Group”

• Choose your group’s logo, name, and type
before filling out all the required info

• Choose Open or Members Only

Social Media and
the Real Estate
Industry
Part 4

Starting Twitter (www.twitter.com)
• Create a handle. This can be changed at any time, but choose
carefully. You want people to easily remember your name. (Ex:
@HSAHomeWarranty)
• Choose a profile picture (don’t be an egg!). Many brands use their
logo. Pick something recognizable.
• Choose a background. Twitter has many pre-made themes or you
can upload a photo of your choice. There are also many sites that
allow you to create your own. (Ex: Themeleon)
• Choose a header photo. This is a somewhat new feature. Much like
Facebook, you can choose a cover photo that will be on your home
Twitter page and contain your profile picture and biography.
• Biography. You get 160 characters to tell the world about your
company, so use it wisely! You also have an option to add a website
and the location of your business.

Create a following
• Start following people that closely relate to your interests.
Other Realtors, brokers and agents are a great place to start.
– You can easily do this by typing “real
estate”, #realestate, or any combination of words in the
search bar at the top of your home page.
• Following larger real estate news conglomerates is also a great
source of information.
– @Trulia @Zillow @YahooHomes @msnrealestate
• Follow people and businesses in your territory. You are the
expert on your territory! Follow restaurants, schools, malls
and people that live in your area.
– You can do this by typing your city, state (Atlanta, GA) in
the search box on the home page. This will bring up a
variety of people connected to this city as well as people
who are tweeting about the community.

Start tweeting
• Start talking about relevant information. People use Twitter
to find information quickly and if you become a hub for real
estate information, people will find you.
• Tweet articles from sites such as
trulia.com, Zillow.com, realtytimes.com. Remember, you
only have 140 characters, so give a quick headline with a
link to the rest of the article (you can truncate links by using
https://bitly.com).
• Be engaging. Ask questions to your followers and comment
on articles people post. Twitter is about the conversation.
• Be personal. No one wants to follow a robot. A combination
of personal tweets (Wow! Can you guys believe how much
snow we’re getting?) and informational links is a great way
to mix it up.

Twitter lingo and symbols
•

•

•

•

•

The @ symbol. The @ signifies someone’s Twitter handle, or name. When
speaking to someone or about someone, always start with an @ symbol followed
by their Twitter handle. (Ex: Hey @HSAHomeWarranty, did you see that article on
the @Zillow site?)
The # symbol. Hashtags are a great way to enhance a conversation so that more
people have the possibility of seeing your tweet. You can literally hashtag every
word in a tweet, but it’s strongly discouraged. (Ex: I’m heading to a #realestate
conference next week. Can’t wait!) Hashtagging #realestate allows people to click
on the #realestate hashtag and see people all over Twitter who hashtagged the
same words.
Favorite. If you love a tweet (the information, the link, what it says) hit the little
star button beneath the tweet to save it forever. You can access your favorite
tweets through your profile page (FYI: anyone in the world of Twitter can access
your favorite tweets, so be careful!).
Retweet or RT. The best way to give someone a shout out on Twitter. If you see a
tweet sent by one of your followers that you love and want to share, hit the
Retweet button. That tweet will then be sent out to all of your followers. This is a
great way to share information.
Direct message or DM. This is a way to send someone a private message through
Twitter, similar to Facebook emails. These are also limited to 140 characters.

Social Media and
the Real Estate
Industry
Part 5

Facts & Figures
• The domain name www.youtube.com was registered on February
14, 2005
• Over 3 billion videos are viewed a day
• More video is uploaded to YouTube in one month than the 3 major
US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
• 800M unique users visit YouTube each month
• YouTube is the 3rd largest search engine - #1 for video (358,000 real
estate videos)
• Through Google, YouTube can automatically translate your video
into 43 different languages

REAL ESTATE INDUSTRY AND SOCIAL
MEDIA USAGE

73% of homeowners say they’re
more likely to list with a
REALTOR who offers to do video

REAL ESTATE INDUSTRY AND SOCIAL
MEDIA USAGE

12 %

Yet only
of the total # of
REALTORS currently have YouTube
accounts

YouTube Advantages
• YouTube Videos are a large factor in
determining Google rankings

YouTube Advantages
• Sites that showcase relevant YouTube videos
are ranked higher
• This means posting and linking to these
videos gives you an advantage over other
real estate professionals

YouTube Advantages
• YouTube is your mobile advertising it’s
available on hundreds of top mobile devices
• Videos attract 300% more traffic and leads
(Marketing Sherpa)

YouTube Advantages
• Video is the most engaging and versatile content
• Can be used on your
– Website
– Email
– Facebook
– Twitter
– LinkedIn
– Blog

Setting Up A Channel
• You NEED a Google Account
• If you have a Gmail for your business use it!

• Go to www.YouTube.com and choose create
an account

• Fill in the required information

• After you are logged in click the drop down arrow on the top
right and select My Channel

• Select Click Here right underneath your name to create a
channel for your business.

• Enter your business name and category then
hit Create Channel

• Select a Profile Picture

• This is linked to your Google + profile picture

Once set your URL is
permanent and can
never be changed

Seriously. . .
It’s permanent

• Click on your profile in the top right and select
YouTube Settings

• Channel Description
– The first few characters of your channel description appear most
frequently across the site - highlight your most important
content upfront i.e. a link to your website
– The description also shows up in the About Tab for a channel
and is a valuable resource for subscribers to find out more
– Accurately describe your channel and capture relevant channel
keywords. Include relevant contact information
(email, phone, etc)
– Remember to think about your description as it shows up on
YouTube- on your channel page and in search results.

Include Links
• Add Links to:
– Your Website
– Facebook
– Twitter
– LinkedIn
– Pinterest

• Click on the pencil icon directly below the
description

• Can add an unlimited number to links to your
profile
• However only 1 link to an external site can
appear on your channel art

• Use this to drive traffic to your website.
Check this
box

Add your
website

Uploading a Video
• Select Upload, then Select files to upload.

Note: You can also drag and drop a
video file into this area to upload it

Uploading a Video
Share This
Link

Privacy
Settings

Category
Description
Tags

• Title: What you want to call your video.
• Include Keywords

• Description: This tells viewers what the video
is about. Keep it brief, and include keywords
and your company name and information so
that people can more easily find your video
when they conduct online searches.

• Tags: These are keywords that help identify
your video or business. For example, if you’re a
roofer posting a video on how to clean a
gutter, you might use the following tags:
roofer, gutter, how to clean a gutter, [name of
your business], [your business ZIP code], etc.

• Privacy Settings
• Pubic – anyone can view your video
• Unlisted - only people who have the link to will
be able to view your video
• Private - only those who you list can view the
video

• Category: Select a subject matter category
that’s most relevant for your business. Most
often “Real Estate”

• Advanced Settings: These settings are optional
and allow you to include information about
the video location and recording date, and
settings for comments.

5 Components to MAXIMIZE Traffic
• Keywords in the Title
• Keywords in the Description
– Always start with url

• Use Tags
• Transcription
• Keywords in the File name of the video

Video Editing
• iMovie (Mac Only)
• Windows Movie Maker (Windows)
• YouTube (Edit Online)

Tactics
• Property Videos
– Use property photos to create a branded slideshow tour of a listing with
voiceover.
– Include pricing information and a link to the listing in the description

Tactics
• Agent Profiles
– Well done agent videos can increase the time spent
on site by prospects
• Which in turn decreases their time spent on competitors
sites

– Prospects who call an agent after watching a video
profile are far more qualified based on the
investment they’ve made in learning about the
agent.

Tactics
• Neighborhood Profiles
– Use video to help prospective home buyers learn
about cities or neighborhoods
– Hyperlocal
– Focus on selling the community, not just the
listing

Tactics
• Real Estate Industry Current Events
– Establish yourself as an expert by discussing
current changes in your real estate market
http://www.youtube.com/watch?v=H5TYbYOvm6c&list=TLOrmgPHuLqiM

Tactics
• Testimonials
– Ask your best clients to say a few words about
what it’s like working with you
– Take a video camera with you whenever you're
out with clients

Tactics
• Pre-listing presentation video
– Create a video with your value proposition, why
a seller should pick you and send it to potential
clients before you meet in person

Tactics
• Open House Promotions
– Give people a sneak peek at a new property and
let them know when the next open house will be

Tactics
• How To Videos
– Real estate can be a big complicated world for
your clients. Help them navigate with short,
informational videos that include answers to
common questions you receive

Tactics
How to Ideas:
• Eco-friendly building
• How to purchase a home
• Lease-to-own tips
• How short sales work
• Renovation tips

Best Practices
• Have a Plan
• Keep it Short
– 3-4 minute videos

• Be Active
• Make Content Not Ads

Remember
• Everyone starts at 0
Everyone Starts at
Zero

You Are
Here

Remember
• Many people attempt to use YouTube, throw
up a few videos, get discouraged quickly and
abandon their channel

Never
Give Up

92% of Real Estate Consumers
start their Search on the Web
70% start on Google

Google represents
over 70%
of all searches on the
Internet.

#1 Social Media
Platform for
Boosting SEO

SEO
• a URL's number of Google +1s is more highly
correlated with search rankings than any
other factor.

Getting Started on Google +
• Most of you already have a profile
• Log into www.google.com
• Look for

+YOURNAME

• Using the menu under Home, select Profile

• Talk about who you are, what you do and
where you do it

• Enter Your Current and Past employers
• Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes;
Short Sales; Seller Representation; 1st Time Home Sellers;
Vacation Homes; National Association of Realtors; Relocation;
Buyers Agent; etc.

Fill Out Your Info
• Fill out all of your contact info
• Set your Work information to Public

• Link to your other social profiles
– Facebook, YouTube, Twitter, LinkedIn

• Add a Link to your Website under Links towards
the bottom
• If you blog add those sites under Contributor To

Find People and Create Circles
• Define Circles?
• Group people together based on how you think
of them in real life
• They do not know how they’re listed
– People in your circles (but not the name of
the circle) will appear to others on your
Google Profile

What happens when you add someone to
a circle?
• They may receive a notification that you've
added them.
• Anything that you previously shared with that
circle (before he or she became a member)
will now be visible to them.
• If they add you to their circles, posts you've
shared with them may appear within their
stream of posts.

Finding People
• Place your cursor in the top left corner for the
Google+ main menu. Click People.
• Use Suggestions to find people who’ve added
you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to
find additional people and add them to your
circles.

What Is It?

Google
Authorship

https://plus.google.com/authorship

• Enter your email
• When the email arrives click the Verify button

Check Your Links
• Go back to edit the Links section on your
profile
• Make sure you list all of the websites that your
contribute content to

Get found, right when your
customers are most interested.

Google Places?
• Now Google + Local

Google + Local
• They place this group of businesses on page #1 of
search results, at the top, in prime position each
time they sense that a Consumer is “Searching” for
an agent.
• When they use words like
Realty, Real Estate Office, Real Estate Agents, ect
Google inserts “Places” right at the top.

Google + Local
• Think of it as “This generations Yellow Pages”! Just
as you HAD TO BE in the Yellow Pages, you really
HAVE TO BE in Google+ Local!

When your customers search on
Google, the results to the right may
include relevant posts, photos, and
videos from your Google+ page.

Create a G+ Page
• Place your cursor over Home on the top left and
select Pages

• Select Local Business or Place and enter your
number

• Select Add your business to Google

• Enter your business name and address
• Select a category (Real Estate Consultant)

• Choose a page name and enter your web
address

Basic Social Media Strategies for Real Estate

MONITOR TRENDS – DON’T MASTER THEM
CONCENTRATE ON BEING INTERESTED INSTEAD OF
INTERESTING

What do you post
to Facebook?

Social Media and
the Real Estate
Industry
Part 6

TOOLS YOU CAN USE
TO MAKE SOCIAL NETWORKING EASIER

Tools You Can Use
BB

BB
TM
SOI

=
=
=

TM

SOI

Business Builder App
Time Management App
Sphere of Influence App

=

Available on Android Phones

=

Available on iPhone

Every Agent Needs a Smart Phone

WHY?

Tools You Can Use

Dropbox is one of the most popular cloud computing service available currently. It was just
recently valued at $4 Billion. How many times have you created a Power Point or
similar presentation for a client and they love it so much, they request a copy via email? The only
problem is the file may be too large to e-mail. Enter Dropbox, set up a free account, upload your
files, then share them with your desired e-mail address(es). Dropbox will notify the individuals(s)
that you shared the file with and provide a link for them to set up their free account. Once they do
this, your files can be downloaded for free. It’s a beautiful thing if you want to send large files to
your clients and business affiliates. Dropbox is the way to go. Your first 2 GB of storage is free
before you are prompted to be a paid member, however users can remove files to maintain their
storage capacity below the paid level.

Smartr Contacts (XOBNI)

BB

TM

SOI

Pic Scatter is by far the easiest. You'll need to give access to your
likes, photos, and photos shared with you. Then you can create a montage
cover showing a group of your friends or some of your likes. You can also use a
specific photo album. But no matter what you choose, make sure you have
enough there for Pic Scatter to choose from, to prevent repeating of images.
Pic Scatter is free, but contains branding in the image. It's a super low lifetime
fee of $1.50 to remove the branding, and it also gives you access to filters,
instant uploads, and downloading images to your desktop.

TM

SOI

Timeline Cover Banner
Unlike Pic Scatter, Timeline Cover Banner is totally free and does not contain
any branding. It's not as simple, but if you want total control over your
Facebook Timeline's cover image, this will do the trick. Their tool lets you
upload any image (or images) of your choice, which you can then edit or add
text to. You can also select from one of many free background images in their
gallery.
Once you've perfected your cover image, it will download right to your
desktop. The big plus here? There's no need to connect via Facebook!

TM

SOI

Pocket (Read It Later)
Sync any article, video or web page that you want to
read, watch or view later. across to your phone, tablet
and computer

TM

CamScanner
Use your phone camera to SCAN
(take a picture of) all kinds of
paper documents and send them
to clients

TM

Video Walkthroughs
• www.YouTube.com/HSAWarranty

Facebook.com/hsahomewarranty

HSA Social Media Resources

Win Prizes

Post on our page and be entered into
our monthly fan drawing

Just a Thought…
Everybody is….

Nobody is…

•
•
•
•
•
•
•

•
•
•
•
•
•
•

Tweeting
Facebooking
Blogging
Texting
Pinging
Posting
Emailing

Doorknocking
Farming
Calling
Talking
Writing
Mailing
Living

Your opportunity is to combine these two columns!!!!!

Thank You!
burke.smith@onlinehsa.com

Want Burke to Speak at Your
Next Company or Office
Event?
Contact Brian Geick at 608-798-6410
or email brian.geick@onlinehsa.com

Leading Social Media Strategies In Real Estate Continuing Education (Georgia Session) (2013)

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