Tbex 2012 Keystone How to Earn Traffic (without selling your soul)

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Tbex 2012 Keystone How to Earn Traffic (without selling your soul) featuring, Rand Fishkin.

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Tbex 2012 Keystone How to Earn Traffic (without selling your soul)

  1. 1. How to Earn Traffic(without selling your soul)Rand Fishkin | CEOhttp://bit.ly/trafficwithsoul
  2. 2. There’s a War Going On
  3. 3. Aggressive Marketingvs. Authenticity
  4. 4. Aggressive MarketingDemands…
  5. 5. Keyword-Stuffed PostsJust for SEO
  6. 6. Content Writers Aren’tParticularly Interested In
  7. 7. Shoving Out MorePosts to MeetTraffic Quotas
  8. 8. Following People on Twitter Justto Get them to Follow You Back
  9. 9. Begging for Linksand Shares
  10. 10. SubmittingYour Site andPosts inArtificial Ways
  11. 11. Repetitive Social Shares toReach a Bored Audience
  12. 12. DoingDistastefulThings Justto EarnFutureFavors FromOthers
  13. 13. Pushing Visitors to“Subscribe” or “Follow”
  14. 14. Cold-Emails for GuestPosts or Links
  15. 15. That Stuff Sucks
  16. 16. Authentic Blogging isAbout…
  17. 17. Being You
  18. 18. Writing About WhatExcites You
  19. 19. Promoting OnlyThose Things thatTruly CaptureYour Interest
  20. 20. Developing Relationshipswith People You Like
  21. 21. We Can Solve ThisProblem
  22. 22. Have Your Cake…
  23. 23. And Eat It, Too
  24. 24. Let’s TalkAboutAuthenticMarketing
  25. 25. (No. It’s not an oxymoron.)
  26. 26. The Strategy…
  27. 27. Connect Your Passions
  28. 28. With What Your Audience Needs
  29. 29. Discover the Intersection ofContent You’re Excited About
  30. 30. AndContentThatExcitesOthers
  31. 31. Build a Brand WithThese Three Qualities:
  32. 32. #1:Loved(specifically byyou)
  33. 33. #2: Unique
  34. 34. #3: Memorable
  35. 35. Commit Yourself to Trying
  36. 36. And Failing
  37. 37. Again andAgain andAgain.
  38. 38. The Tactics…
  39. 39. Don’t Stuff Keywords andDon’t Write for Keywords
  40. 40. But When You Write Something,Check if There’s a Searched-forPhrase to Include
  41. 41. Don’t Write 3X a Day Justto Get More Traffic
  42. 42. Do Commit to aConsistent Schedule
  43. 43. Don’t Follow People on TwitterJust to Get a Follow-Back
  44. 44. Do Interact w/ InfluencersWhose Content You Like
  45. 45. Do Keep a HighSignal:Noise Ratio
  46. 46. Don’t Beg for Links or Shares
  47. 47. Do Make it Easy for Othersto Share Your Work
  48. 48. Don’t SubmitEverythingYou Publishto Every SitePossible
  49. 49. Do Make an Effort toPromote those Special,“1 in 100” Posts
  50. 50. Don’t RepeatSocialPromotions ifYou’reUncomfortable
  51. 51. Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
  52. 52. Don’t Join Every NetworkUnder the Sun
  53. 53. Do At Least Have aPresence on These:Users: 90mm 850mm 200mm 120mm 12mm
  54. 54. Do Share Your Posts onYour Top 2-3 Networks
  55. 55. Don’t Share StuffYou Don’t LikeJust to EarnFollowers/Fans
  56. 56. Do Share Stuff You FindAmazing & Worthwhile(and find more of it)
  57. 57. Don’t Do Distasteful Favors Justto Get “You-Owe-Me-Ones”
  58. 58. Do Be Generous to Others andThey’ll Be Generous to You
  59. 59. Don’t Push People toSubscribe / Follow / Share
  60. 60. Do Make it Easyto Find ThoseFeatures
  61. 61. Don’t Cold Emailfor Guest Posts
  62. 62. Do Build Relationships and Let YourFriends Know You’re Interested
  63. 63. But Rand…
  64. 64. I’m Not aProfessional Marketer
  65. 65. You Don’t Need to Be.
  66. 66. I Don’t Have Time forMarketing
  67. 67. 20 Minutes per Postis All I Ask
  68. 68. I Can’t ReallyDo This; Can I?
  69. 69. This is when Geraldine started her blog
  70. 70. This is where people usually give up.
  71. 71. Past 3 months are averaging 3.5K visits/day
  72. 72. You Can Do It.
  73. 73. p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
  74. 74. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.orghttp://bit.ly/trafficwithsoul

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