The document discusses a method called "Networking Without A Business Card" which allows people to instantly follow up with new contacts by having them text their name and email to a phone number, and this triggers automated personalized text, email, and voicemail follow ups that schedule the next meeting and share contact details, streamlining the usual process of exchanging business cards and later following up. It argues this approach builds more intimacy, authenticity, and helps focus time on higher value activities.

1. How To Instantly
Follow Up With
Every Person
You Meet… Using
Cross Channel
Marketing
Use Automated Email and Text So
You Can Connect Immediately and
Never Forget To Follow Up Again…

2. Presented by Jacob
Gudger
@JacobGudger
MobileMarketingForSpe
akers.com
EmbarkInternetMarketin

3. How To Automatically
Follow Up and Use
“Interactive Text” To
Schedule Appointments

4. Most Important Process In
Your Business Is…
…Moving A Person From A
Contact To A Client
Client *def+: “A person under
one’s protection.”

5. Follow-
Contact Connect Convert Client
Up

6. Contact
• Meet People
• Find Alignment in your customer
base, or personal business needs

7. Follow-Up
• Exchange Contact Information
• (Business cards)
• You Follow-Up So You Can…

8. Connect
• Meet in person or over the phone
• “Be in-front of a prospect before
9am everyday…”
• Find a good (healthy) breakfast
joint and sit with your back to the
corner so all they can look at is you

9. Convert
• Inform and Demonstrate effects
of product/service…
• “Show Them – Don’t Tell
Them…”

10. Client
• They buy, sign-up, register…
• Now they are under your
protection
• Relationship shifts from building
and persuasion to maintenance
and leadership

11. Really, It’s Pretty Simple.

12. Two Big Questions From
That Process
1. How Do You Build An Ironclad Relationship?
2. How Do You Do That Faster?

13. How Do You Build
An Ironclad
Relationship?
• Relationships are built by fulfilling a series of
agreements
• Read:
“How To Win Friends And Influence People” by
Dale Carnegie
“Enchantment” by Guy Kawasaki
“How To Make People Like You In 90-Seconds Or
Less” by Nicholas Boothman

14. How Do You Do
That Faster? Phase
• Ruthlessly Examine And Reassess Every
In A Process
“Identifying the activities in my business that
create the best results and
eliminating, hiring, outsourcing, streamlining
, and destroying every other distraction.”

15. How Do You Do
Read:
That Faster?
• “No BS Time Management For Entrepreneurs”
by Dan Kennedy
• “The 4-Hour Work Week” by Tim Ferriss

16. Two Questions
To Do That:
1. What Is The Purpose Of This Activity?
2. Is There A More Effective And Time Efficient
Way For To Achieve That Purpose?

17. Which Step Of These Can
We Streamline And
Eliminate From Your Time?
Follow-
Contact Connect Convert Client
Up
“One Of These Things Is Not Like The Other…”

18. Follow-Up
• Purpose of Follow-Up Is To Schedule The Next
Meeting
• What If Your Business Card
Did That Automatically?

19. Here’s How This
Works…
• It’s called “Networking Without A Business Card”
• Instead of passing out business cards at
networking events, have them text their name
and email to a local phone number
• Your new contact gets a custom text message
from you, a pre-recorded voicemail from
you, and an email with all your information.
• (You can also include the number on your
business card and follow up that way)

20. Text Your Name And Email
Address To
(310) 341-0309
And You’ll See Firsthand How To
Streamline The Follow-Up Stage

21. Here’s How This
They Text YouWorks… Back:
And Immediately Receive
1. “Hey (their name), it’s (your name). Great
meeting you! When’s the best time to follow-
up?”
2. They text back: “Tuesday at 4”
3. Instant Reply: “Great! I’m looking forward to
talking to you. Is there anything else I can
help you with?”

22. Response
Shows Up In
Your Inbox
Now You Know
When They’ll Be
Available…

23. Here’s How This
Email: Works…
“Hi (their name),
Great meeting you earlier… Here’s a quick
reminder of who I am and what I do.
Here’s my contact information.
If there’s anything else you need help with, just
click reply and let me know.
-Yours Truly (You)”

24. Here’s How This
Voicemail Works…
• “Hey it’s (You) from earlier. It was great
meeting you. Here’s a quick blurb about who I
am. I just sent you an email and text message
with my contact info so we can stay in touch.
I’m looking forward to talking to you.”

25. Here’s How This
Works…
• The new lead’s information is sent to an
autorespondersystem.
• That system automatically sends your
customized follow-up messages to the new
lead.
• You instantly receive an email with their
contact information and replies in your inbox
(it can also be sent to you as a text)

26. Here’s What It Will
Do For You…
In the time it takes you to hand someone your
business card and shake their hand you have:
• Sent them your contact info
• Scheduled the time when you two can actually
talk

27. Here’s Why It’s
Powerful…
• Break their pattern
– Everyone else has business cards.
• Multichannel (Full-Frontal Assault)
– Contact them through multiple mediums of
communication
• Authentic Messaging
• Digital Intimacy

28. “But doesn’t a business card make a
statement about you and your
business?”
Sure it does.
But here’s what Networking Without A
Business Card says about you and
your business:

29. • Personal Intimacy
– Tools become an extension of ourselves
– Message from you, through multiple channels
(text, email, voicemail)
• Friendly
– When your friend schedules a dinner/outing with
you they use phone calls, leave voicemails, and
leave text messages
• Authentic
– Feels real instead of produced or manufactured
because of your personal touch

30. • Helpful
– When your new contact replies to the text
message with the best time to follow-up, the reply
from you asks if there’s anything else you can help
them with
• Savvy
– There are only a handful of people in the Portland
Metro area who have this…
• Your Ego Loves It Too:
– 20th C. was: “I’m better than you”
– 21st C. is: “I’m cooler than you”

31. Bottom Line:
• Reduce waste of paper business cards
• You’ll save time since you follow-up instantly
• More time to focus on the things that create
the big results you really want (the better life
that motivated you to start your business in
the first place)

32. Text Your Name And
Email Address To
(310) 341-0309
And You’ll See Firsthand How
To This Works