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How to Win Friends and Influence Bloggers

They're like reporters, but with attitude.

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HOW TO WIN FRIENDS
AND INFLUENCE BLOGGERS
Jonathan Rick
@jrick
PART 1
ACASESTUDY
The Good
 Exploited the subject line
 Made the ask
 Provided talking points
 Used links
The Bad
✖ Didn’t connect
✖ Pitched rather than talked
✖ Didn’t disclose
“WHO IS
PAYING
FOR
THIS?”
PART 2
MEETTHEBLOGGERS

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