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The Internet and Your Business

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The Internet and Your Business

  1. 1. The Internet and Your Business Myles Braithwaiteme@myl.be | http://mylesbraithwaite.com | @mylesb
  2. 2. Why do I need anonline presence?
  3. 3. With Social Network services like Yelp, GigPark,and GetSatisfaction your customers mightalready be providing your online identity.
  4. 4. This is a big problem.
  5. 5. Write Something Good 17%Write Something Bad 83%
  6. 6. That bad comment or review might be the firstintroduction a prospective customer sees aboutyour company.
  7. 7. False True50% 50%
  8. 8. Step One• Register your company on every review site on the Internet. • Or at least on Yelp, GetSatisfaction, and GigPark.• The idea here is to look public.
  9. 9. • A recent example of a company that did this badly was Apple this week.
  10. 10. • A recent example of a company that did this badly was Apple this week.• and Amazon last Thursday to Friday.
  11. 11. • A recent example of a company that did this badly was Apple this week.• and Amazon last Thursday to Friday.• and Sony which is still going on.
  12. 12. • Companies that survive PR disasters are the ones that are completely public.
  13. 13. Step Two• Register your company on all the Social Networking sites on the Internet. • Or at least Twitter, Facebook, and LinkedIn.• Have a public email address and check it daily. • info@example.com, hi@example.com, company_name@gmail.com.• The idea here is to look accessible.
  14. 14. Customer Support• I am a tall guy and the strap on my bag was to short so it wouldnt sit properly on my lap on the subway.
  15. 15. Praise• CloudApp made a really cool UI re-design of their Web Application.
  16. 16. Tools• CoTweet - A better interface for companies that run Twitter accounts.• HootSuite - Will connect to your FaceBook, Twitter, and other social networking sites.
  17. 17. Step Three• Have your own site on the Internet that is under your ownership.• Buy a domain name.• Get some web hosting.• It might cost you around $30 a year but its worth the $0.10 a day.• Buy one of those reusable coffee cups for $5 and get $0.35 off your morning coffee.
  18. 18. • When a prospect searches your company on Google, Bing, etc. your website will be the first result.• Even bad reviews will increase your PageRanking (checkout DecorYourEyes http://c.myl.be/6M1x).
  19. 19. Side Note• If you are looking for a job buy your name as a domain name (e.x. mylesbraithwaite.com) and get email hosting.• That way on your CV you will have a professional email address (e.x. me@mylesbraithwaite.com instead of comicbooklover2011@hotmail.com).
  20. 20. • Buy your kids domain name as while and give it to them on their 18th birthday.
  21. 21. • There are a lot of great web hosts out there (but most of them are bad).• Good • NearlyFreeSpeech - if you like to learn. • Hover - if you just want a website and Email.• Bad • GoDaddy (sexist and kills elephants)
  22. 22. Beware of Scammers• To design a simple website like the one I just showed took me literally twenty minutes (I spent fifteen of trying to pick the right font).
  23. 23. Hiring a Web Designer1. You will generally enjoy their company.2. They will not ask to put a link at the bottom of your page saying "Designed by Me".3. They will not like you calling them every time you need to update a page.
  24. 24. • If you need help you can email me at myles@monkeyinyoursoul.com and I can refer you to someone I trust.
  25. 25. Marketing on the Internet.
  26. 26. People dont likeadvertising on the Internet.
  27. 27. Google Adwords• Similar to an auction.• Can set a Geographical location. • World • Canada • Ontario • Greater Toronto Area • Ajax
  28. 28. But really people hate advertising on the Internet.
  29. 29. Give something away for free.
  30. 30. Not a coupon or a toaster.
  31. 31. Your UniqueKnowledge.
  32. 32. Do we have anyone inthe audience who has a skilled trade?
  33. 33. Thank You.
  34. 34. Email Meme@myl.be
  35. 35. Please Vote on Monday.

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