To copy and paste from print to pixels is to deprive readers of the Web’s richness. Shifting copy from dead trees to Web browsers is a complex process, requiring attention to fonts, letter-spacing, line-length, leading, page size, and margins.

1. Print vs. Pixels
Why Writing on the Web
Is Totally Different From
Writing on Dead Trees
by JONATHAN RICK

2. “BuzzFeed wasn’t just hiring brand
names to serve as lustrous hood
ornaments connoting credibility, the way
Tina Brown and Arianna Huffington
have. The hires at BuzzFeed were more
like maypoles: young writers native to
the web who become pivot points for
content because they are bathed in both
the ethos and practice of social media.”
—David Carr

5. Lean Backward

6. Lean Backward Lean Forward

8. This is how we
read online.
Nielsen Norman Group (2006)

9. This is how we
read scan online.
Nielsen Norman Group (2006)

14. Everything You Know
About Web Publishing
Is Wrong

21. What’d Ya Think?