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Killer form design

Learn the basics of killer web forms. Does your form scare away your visitors? Does it confuse them? Does it intimidate them? Do you know what your form conversion rates are and how to make them better? Could your signup rate be improved? This presentation will discuss the basic elements of good form design. From the questions you ask, to the way you ask them, from layout to error handling and validation.

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Killer Form Design,[object Object],By: Lauren Martin,[object Object],@lorielue  #SOFLUX,[object Object]
The Conversation,[object Object],Well, hi there.,[object Object]
Please take out a piece of your own paper, and write the following information:,[object Object],Your full name (with middle name),[object Object],Your mothers maiden name,[object Object],The city that you live in,[object Object],Before we get started…,[object Object]
The Conversation,[object Object],What’s your name?,[object Object],Hello,[object Object],Bob,[object Object],Hi,[object Object],What is your address … Bob?,[object Object],What is your address … Bob?,[object Object],Um ..,[object Object],Don’t follow me,[object Object],Why?,[object Object]
“ /,[object Object],”,[object Object],A form is a sort of conversation […] without those opportunities to for clarification ,[object Object],-Caroline Jarrett,[object Object]
…If you actually wrote something down, please put it somewhere safe and destroy it later…,[object Object]

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Killer form design

Editor's Notes

  1. Tweet about meeting today #SOFLUX
  2. A form is a conversation without opportunity for clarification Just like real conversations w\\certain social norms
  3. We look at the labels and the left side of fieldsWe totally ignore the right side, and look under the field onlyafter filling it in…Unless we are confused, then we start reading and looking around.
  4. Looking for Speakers…