This document summarizes a webinar on 3 methods for agile UX testing: screenshot click testing, tree testing, and task-based testing. Screenshot click testing involves showing participants screenshots and tracking where they click to evaluate designs, navigation, and attention. Tree testing measures how effectively users can navigate and find content in an information architecture without visual cues. Task-based testing observes how users complete tasks and identifies usability issues. The webinar provided details on setting up and analyzing each method to address common UX challenges in agile development like limited time and iterative design changes.
Putting Yourself Where Your Users Are - How To Recruit for UX Research & Usab...UserZoom
Let’s face it - recruiting for your UX research and usability testing can sometimes feel like an onerous task. It can seem like the users you want to recruit have suddenly vanished from the planet, that there are never enough of them or that you simply don’t have the time to find them.
The good news is that your target users do exist and they are out there - you might just not be looking in all the right places. In this sense you can think of recruiting as like speed dating – you have to put yourself in the same space they are, and be able to quickly assess if they’re a good match. Leah Kaufman of Lenovo is here to share her tips on how to find the people you want to recruit by being in the same places they are.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Empowering Data-Driven Marketers: How UX Research & Usability Testing Can Pos...UserZoom
As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. View this webinar with Jeff Sauro & learn more!
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
Rethinking UX Research - Design4Drupal 2014 keynote presentationPerfetti Media
How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes improve your site?
There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.
It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!
Putting Yourself Where Your Users Are - How To Recruit for UX Research & Usab...UserZoom
Let’s face it - recruiting for your UX research and usability testing can sometimes feel like an onerous task. It can seem like the users you want to recruit have suddenly vanished from the planet, that there are never enough of them or that you simply don’t have the time to find them.
The good news is that your target users do exist and they are out there - you might just not be looking in all the right places. In this sense you can think of recruiting as like speed dating – you have to put yourself in the same space they are, and be able to quickly assess if they’re a good match. Leah Kaufman of Lenovo is here to share her tips on how to find the people you want to recruit by being in the same places they are.
Reduce Product Failures While Boosting Conversion RatesUserZoom
What would a 5% improvement in your website’s conversion rates make to your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. Join Peter Hughes in this free webinar sponsored by UserZoom and UXPA to find out how you can reduce product failures while boosting conversion rates.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Empowering Data-Driven Marketers: How UX Research & Usability Testing Can Pos...UserZoom
As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. View this webinar with Jeff Sauro & learn more!
Excelling in the User Experience Economy of Today and TomorrowUserZoom
User Experience is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve?
Dean Barker will look at the convergence of and predictions for emerging and likely trends in technology and the UX/Usability field. He’ll discuss what it means for User Experience professionals and the best focus for our careers in the near future.
Rethinking UX Research - Design4Drupal 2014 keynote presentationPerfetti Media
How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes improve your site?
There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.
It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!
Usability and User Experience Training Seminarlabecvar
This presentation describes a day-long seminar for giving participants an overview of best practices in usability design and research. Also included are several hand-on exercises to be done throughout the day to solidify participants' understanding of course concepts.
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
Newbie UX: Something I learned about UX (Business vs Design)Soon-Aik Chiew
Sharing some tips to those who are new to UX and wish to learn more about UX. The findings and sharing are based on my past learning mistakes, experience and observations.
http://blog.netizentesting.com/newbie-ux-something-learned-user-experience/
I'm currently drafting a material on Startup (Digital) Marketing: Growth Hacking Thru UX. Stay Tuned.
To read more articles, visit: blog.NetizenTesting.com
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
Usability and User Experience Training Seminarlabecvar
This presentation describes a day-long seminar for giving participants an overview of best practices in usability design and research. Also included are several hand-on exercises to be done throughout the day to solidify participants' understanding of course concepts.
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
Newbie UX: Something I learned about UX (Business vs Design)Soon-Aik Chiew
Sharing some tips to those who are new to UX and wish to learn more about UX. The findings and sharing are based on my past learning mistakes, experience and observations.
http://blog.netizentesting.com/newbie-ux-something-learned-user-experience/
I'm currently drafting a material on Startup (Digital) Marketing: Growth Hacking Thru UX. Stay Tuned.
To read more articles, visit: blog.NetizenTesting.com
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
A Taxonomist, a Software Engineer, and a UX Researcher Walk Into a Bar: Brid...Jenny Benevento
video available here: https://blueprintdigital.com/ia-summit-2017/jenny-benevento-giovanni-fernandez-kincade-jill-fruchter/
This was a talk given at IA Summit 2017 in Vancouver, BC by Jenny Benevento, Gio Fernandez-Kincade, and Jill Fruchter.
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy is also a tech company that invests in the craft of coding and data-driven product development as a strategic priority. Etsy has employed AI and machine learning to tackle personalization, recommendations, image understanding, item similarity, search relevance, spelling correction, and many other tasks. We’ll talk through several examples of how Etsy leverages data, where it’s excelled, and where this hammer hasn’t quite hit the nail on the head.
We will be asking ourselves hard questions, recognizing the limitations of decisions driven purely by big data:
- Who are we satisfying? Our customers or our mathematical models?
- Are those models even an accurate reflection of the outcomes we want?
- In a dual marketplace, where complex changes depend on interactions between both sides of the market, can one metric or measure of success tell the full story?
- How do we consider the impact our models are having on our users?
- Are we even addressing real human needs and motivations in the first place?
- How do we inform and enrich AI with expert created & applied taxonomy & metadata?
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Mobile App User Experience Myths, DebunkedApteligent
What data science can teach you about app performance & user experience.
Myth #1: Crash Data is All I Need
Myth #2: Release Planning Happens Once
Myth #3: User Behavior & Business Insights are separate from App Performance
Keep hearing these buzz words: UX and UI? Want to get a better understanding of what User Experience is and how it effects your site? Take a look at this top-level overview from Network Affiliates, the legal marketing experts!
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
The State of UX: Industry Trends & Survey Results - IA Summit 2017Lyle Kantrovich
What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn.
Ein einfacher Leitfaden. So analysieren und optimieren HR Abteilungen die Usability Ihrer HR Software und die UserExperience Ihrer internen Kunden (Führungskräfte und Mitarbeiter).
User Experience: The good, the bad, and the ugly IxDA Chicago
General Assembly and IxDA paired up to bring in the experts to discuss their thoughts on the subject in an effort to teach others how to do more of what we love in UX/UI and to stop doing what we don't.
We discussed awesome and not-so-great examples of user experience and user interface design, straight from the experts themselves.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Valutare la user experience e la customer experience: quattro casi studioAdriano Lionetti
Il presente progetto di tesi si pone l'obiettivo di indagare e di valutare l'utilizzo dei principi della User Experience e della Customer Experience all'interno del contesto aziendale.
Using Automated Testing Tools to Empower Your User ResearchUserZoom
In this Webinar, you'll learn:
-Guidelines for when to use moderated vs. unmoderated testing
-How to structure studies and set up tasks to get valid research results that achieve business objectives for testing
-Tried-and-true tricks for avoiding the most common pitfalls of unmoderated testing
-Advice for recruitment, screening and use of online panels
-How to use automated testing with agile design and development sprints to accommodate tight timelines and satisfy usability needs
How Prototyping Helps You Design a Better ProductUserZoom
Sarah Doody, a NYC based independent User Experience Designer, explains why we must prototype, the prototyping process, tips to prototype fast & furiously, how to use prototypes effectively in your product design process to improve clarity and collaboration with your team.
This is a quick overview of my design process which I can hardly call my own, because most of it is based on the work done by various experts in the field. I have compiled this to make it easier for anyone to get a quick overview of an end to end research to development lifecycle.
Remote usability testing and remote user research for usabilityUser Vision
From User Vision's presentation on remote usability testing describing some of the main methods, challenges, tools and tips for successful remote usability testing for user experience
Outranking Your Competition with UX Benchmark Studies | UserZoomUserZoom
Knowing how your competitors’ web and mobile sites are doing is a huge part of running a successful online business. However, gathering competitive intelligence around the quality of User Experience can be quite challenging.
Not anymore! Unmoderated remote UX testing solutions like UserZoom can help you easily benchmark Key Performance Indicators on competitors' websites against your own, all without ever having to set up complicated tracking. It’s as easy as knowing your competitors’ domain name or URL.
Discover:
-WHY and HOW to conduct competitive UX Benchmarking
-WHAT metrics & key performance indicators you can measure
-WHEN to conduct UX benchmark studies over time
-A sneak-peek into UserZoom’s newest UX Benchmarking solution: Xperience360
UXD - A quick overview on what you need to work with your UX team Guilherme Rodrigues
The UXD team came up with a presentation, covering some of the point we have in our day to day work. Information architects, designers and front-end participated to build up this doc in order to practice and be more familiar with UCD process, agile project management, UX research and so on.
Have a look on the presentation and help us to build it up.
In my presentation we will talk about what is User Experience (UX) and why it is important nowadays.
Also we will briefly talk about Usability of a product and how to contact some easy Usability tests.
Finally we will learn the 10 Heuristics of Nielsen and revers-engineer our way back to designing thoughtful User Interfaces (UI) based on those rules of thumb.
Disclaimer: I am not a UX researcher or expert! I am a UX enthusiast. I am trying to study and learn as much as I can about UX (workshop, seminars, uni classes, articles etc.) and all I am trying to de here is to make people understand the importance of it, through what I have learned so far.
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
How to Conduct UX Benchmarking Studies Your Own Site Over Time + Competitors ...UserZoom
In this webinar on-demand, Ann Rochanayon, Director of UX/CX Research at UserZoom, will guide you on how to measure and manage the user experience by outlining the essential elements of successful UX Benchmarking.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
[Webinar] Transitioning to Remote ResearchUserZoom
Transitioning UX research from in-person to remote is now a necessity, and those who have never conducted remote research are looking for guidance on how to successfully make the change.
In this webinar, we'll give you the tools you need to successfully design and conduct remote research studies.
Discover:
Best practices for planning remote studies
How to recruit remote participants
Tips for getting feedback from users in their natural setting
As user needs change and adapt to the new normal, companies must look to gather the crucial insights they need to meet them. Remote research is the key.
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
3 Methods to Master Agile UX Testing | UserZoom Webinar
1. 1!
Webinar: 3 Methods to Master Agile UX Testing
Presented by: Ann Rochanayon,
Senior Director of UX/CX Research, UserZoom
2. 2!
Rapidly Test Usability & Measure UX
UserZoom is the All-in-One UX Research Platform for the Data-Driven Enterprise
3. 3!
• Chat box is available if you have any questions!
• Look out for a quick poll question!
• There will be time for Q&A at the end!
• We will be recording the webinar for future viewing!
• All attendees will receive a copy of the slides/recording!
• Continue the discussion using #UZWebinar!
Quick Housekeeping
3 Methods to Master Agile UX Testing!
4. 4!
Ann Rochanayon
Sr. Director UX/CX Research
UserZoom
Meet Your Speaker
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
5. 5!
Agenda
• What is Agile?!
• UX Research Challenges in Agile!
• 3 Methods to Master Agile UX Testing!
• Tips for UX Testing in Agile Development!
• Questions!
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
6. 6!
What is Agile?
3 Methods to Master Agile UX Testing!
• Lightweight, iterative approach to
software development that builds
software incrementally as opposed
to delivering it all at once at the end!
!
• An alternative to Waterfall
development or traditional,
sequential development!
Continue the discussion using #UZWebinar
7. 7!
Agile vs. Waterfall
3 Methods to Master Agile UX Testing!
Source: http://www.business-software.com/blog/waterfall-vs-agile-development-differ-matters/
Continue the discussion using #UZWebinar
8. 8!
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
9. 9!
Benefits of Agile Development
3 Methods to Master Agile UX Testing!
Allows for
change
Better risk
management
Improved
quality
Increased
collaboration
Better
visibility and
transparency
Continue the discussion using #UZWebinar
10. 10!
UX Challenges in Agile Development
3 Methods to Master Agile UX Testing!
• Agile is a framework for software development
• Does not necessarily take UX into account
• Speed, not enough time for ‘formal usability testing’
• May not have minimum viable product to test
• Designers may focus on immediate needs within user stories, neglect bigger picture
Continue the discussion using #UZWebinar
11. 11!
Addressing UX Challenges in Agile
3 Methods to Master Agile UX Testing!
• Utilize remote testing techniques
• Run quick, iterative tests
• Copy prior studies, update and rerun
• Use real-time automated reporting
• Determine UX metrics to measure and
benchmark the user experience
• Observe how design changes impact
UX Agile metrics
Continue the discussion using #UZWebinar
13. 13!
3 Methods for Agile UX Testing
3 Methods to Master Agile UX Testing!
Screenshot Click Test Tree Test Task-based Testing
Continue the discussion using #UZWebinar
14. 14!
Method 1: Screenshot Click Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
15. 15!
UX Research Needs in Agile
3 Methods to Master Agile UX Testing!
!
Top Agile UX Pain-Points Top UX Testing Methods
Design – Which design has the best conversion? A/B test with screenshot click testing or task-based
testing
Image / Ad testing – Which image / ad do users prefer? A/B test with screenshot click testing or task-based
testing
Attention – What grabs users’ attention? Screenshot click test
Navigation optimization – Can users efficiently find content? Screenshot click test, tree test, task-based testing,
card sorting
Usability – Can users complete key tasks on the site? Task-based testing
Nomenclature / Terminology: Do users understand the
terminology / naming used on the site?
Tree testing
Information architecture – How do users expect to find
information? How should content be organized on the site?
Tree test, card sorting
Brand impression – How do users feel about the brand? Timeout testing, screenshot click testing, task-
based testing
Continue the discussion using #UZWebinar
16. 16!
Method 1: Screenshot Click Testing
3 Methods to Master Agile UX Testing!
• Determine findability of content
• Find out where users click first
• Evaluate first impressions
• Understand what grabs their attention
• Uncover UI flaws
• Conduct A/B testing with two or more designs
Continue the discussion using #UZWebinar
17. 17!
Method 1: Screenshot Click Testing Metrics
3 Methods to Master Agile UX Testing!
• Success Rates
• First click testing – Difficulty
o How difficult or easy was it to find where to click on the site to find
information about _________?
• First click testing – Confidence
o How confident were you that you clicked the correct area to find
_______?
• First impression – Emotional response, overall impression
o What 3 words would you use to describe the page to a friend?
o What is your impression of the page?
Continue the discussion using #UZWebinar
18. 18!
Method 1: Screenshot Click Testing Metrics
3 Methods to Master Agile UX Testing!
• Attention
§ Which area of the page first grabbed your attention?
• A/B Testing – Comparison / Preference
§ Which homepage do you prefer?
§ Which version of the product details page best presented the product features?
§ Which version best presented clickable links?
• Include images of the screenshots in the question to aid with recall
• Give the versions neutral name; avoid old vs. new or names that imply order
• Ask follow-up questions to understand why
• Include a “No Preference” or “None of the above” option
Tips for Preference Questions
19. 19!
Method 1: Screenshot Click Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
20. 20!
Method 1: Screenshot Click Test Results
3 Methods to Master Agile UX Testing!
Click Effectiveness / Click Success Rates
Continue the discussion using #UZWebinar
21. 21!
Method 1: Screenshot Click Test Results
3 Methods to Master Agile UX Testing!
Heatmaps
Continue the discussion using #UZWebinar
22. 22!
Method 1: Screenshot Click Test Results
3 Methods to Master Agile UX Testing!
Areas Clicked
Continue the discussion using #UZWebinar
23. 23!
Method 2: Tree Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
24. 24!
UX Research Needs in Agile
3 Methods to Master Agile UX Testing!
!
Top Agile UX Pain-Points Top UX Testing Methods
Design – Which design has the best conversion? A/B test with screenshot click testing or task-based
testing
Image / Ad testing – Which image / ad do users prefer? A/B test with screenshot click testing or task-based
testing
Attention – What grabs users’ attention? Screenshot click test
Navigation optimization – Can users efficiently find content? Screenshot click test, tree test, task-based testing,
card sorting
Usability – Can users complete key tasks on the site? Task-based testing
Nomenclature / Terminology: Do users understand the
terminology / naming used on the site?
Tree testing
Information architecture – How do users expect to find
information? How should content be organized on the site?
Tree test, card sorting
Brand impression – How do users feel about the brand? Timeout testing, screenshot click testing, task-
based testing
Continue the discussion using #UZWebinar
25. 25!
Method 2: Tree Testing
3 Methods to Master Agile UX Testing!
• Test information architecture or navigation
without visual cues, distractions, and
search
• Measure the effectiveness of a site
structure
• Evaluate the findability of content
• Determine how to organize content
Continue the discussion using #UZWebinar
26. 26!
Method 2: Tree Testing Metrics
3 Methods to Master Agile UX Testing!
• Success rate - % of participants who successfully select the right item from
the navigation tree
• Efficiency – Success after one attempt vs. multiple attempts
• Time – Amount of time spent determining which item to select
• Confidence
§ How confident were you that you selected the right item?
• Ease of use
§ How difficult or easy was it to determine where you would click to find _____?
Continue the discussion using #UZWebinar
27. 27!
Method 2: Tree Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
28. 28!
Method 2: Tree Test Results
3 Methods to Master Agile UX Testing!
% Clicked
% Selected
User Clicks
Continue the discussion using #UZWebinar
29. 29!
Method 2: Tree Test Results
3 Methods to Master Agile UX Testing!
Click Effectiveness / Success Rates, Time
Continue the discussion using #UZWebinar
30. 30!
Method 2: Tree Test Results
3 Methods to Master Agile UX Testing!
Click Summary
Continue the discussion using #UZWebinar
31. 31!
Method 3: Task-Based Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
32. 32!
UX Research Needs in Agile
3 Methods to Master Agile UX Testing!
!
Top Agile UX Pain-Points Top UX Testing Methods
Design – Which design has the best conversion? A/B test with screenshot click testing or task-based
testing
Image / Ad testing – Which image / ad do users prefer? A/B test with screenshot click testing or task-based
testing
Attention – What grabs users’ attention? Screenshot click test
Navigation optimization – Can users efficiently find content? Screenshot click test, tree test, task-based testing,
card sorting
Usability – Can users complete key tasks on the site? Task-based testing
Nomenclature / Terminology: Do users understand the
terminology / naming used on the site?
Tree testing
Information architecture – How do users expect to find
information? How should content be organized on the site?
Tree test, card sorting
Brand impression – How do users feel about the brand? Timeout testing, screenshot click testing, task-
based testing
Continue the discussion using #UZWebinar
33. 33!
Method 3: Task-Based Testing
3 Methods to Master Agile UX Testing!
• Test navigation, design
• Test wireframe w/ hotspots, low fidelity prototypes
§ Enable links users are likely to click to track clickstreams
§ Must be hosted and web accessible
• Test user stories or tasks
Continue the discussion using #UZWebinar
34. 34!
Method 3: Task-Based Testing Metrics
3 Methods to Master Agile UX Testing!
• Task completion / success – Defined by researcher
• Task efficiency – Time on task, Unique page views, # of clicks
• Task Difficulty / Ease of use
§ How difficult or easy was it to customize a _______?
• Satisfaction
§ Based on your experience with the prototype, how satisfied were you with the process of
customizing _______?
• Conversion
§ How likely are you to purchase from this site?
Continue the discussion using #UZWebinar
35. 35!
Method 3: Task-Based Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
36. 36!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Quantitative: Task Effectiveness (Task Success)
Continue the discussion using #UZWebinar
37. 37!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Quantitative: Task Efficiency (Number of Clicks, unique page views, time on task
Continue the discussion using #UZWebinar
38. 38!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Quantitative: Rating scales, Net Promoter Score (NPS)
Continue the discussion using #UZWebinar
39. 39!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Qualitative: Open-ended Questions
Continue the discussion using #UZWebinar
40. 40!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Qualitative: Videos of participants’ screens with video and/or audio
Continue the discussion using #UZWebinar
41. 41!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Behavioral: Heatmaps
Continue the discussion using #UZWebinar
42. 42!
Method 3: Task-Based Testing Results
3 Methods to Master Agile UX Testing!
Behavioral: Clickstreams
Continue the discussion using #UZWebinar
43. 43!
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
• Shop Direct – UK’s leading multi-brand digital
retailer with annual sales of £ 1.7 billion
• Challenge: Lab-based research indicated that
customers were annoyed with the checkout process
• Goal: Make checkout easier and improve
conversion
• Solution: Conducted a series of remote task-based
studies A/B testing two different HTML prototype
designs
• Results: Identified and resolved 54 usability issues
prior to release. Increased conversion by 5.7%.
Method 3: Case Study – Task-Based Testing
44. 44!
Other Methods
3 Methods to Master Agile UX Testing!
• Card Sorting
• Understand users’ mental models for grouping content
• Use to inform site’s information architecture
• Timeout Testing / 5 Second Test
• Learn how users feel about your webpage design
• Gain insight into their emotional response
• Determine if they understand the value proposition
Continue the discussion using #UZWebinar
45. 45!
Tips for Agile UX Testing
3 Methods to Master Agile UX Testing!
Continue the discussion using #UZWebinar
46. 46!
Tips for Agile UX Testing
3 Methods to Master Agile UX Testing!
• Include a UX professional as part of the agile team
• Research should be conducted 1 or 2 sprints ahead of development
• Consider setting up a parallel track for UX
Continue the discussion using #UZWebinar
47. 47!
Tips for Agile UX Testing
3 Methods to Master Agile UX Testing!
Source: http://uxmag.com/articles/the-rite-way-to-prototype
• Consider using RITE
(Rapid Iterative Testing and Evaluation)
• Don’t need high fidelity prototype or
working code
• Use low fidelity prototype, “paper
prototypes”, PowerPoint mockups,
Simple black and white wireframes with
HTML
Continue the discussion using #UZWebinar
48. 48!
Tips for Agile UX Testing
3 Methods to Master Agile UX Testing!
• Have a recruitment plan
§ Consider utilizing customer list, customer council / online community, private
panel of users, or outside panel
• Take advantage of online reporting / data visualization
Continue the discussion using #UZWebinar
49. 49!
Additional Resources
3 Methods to Master Agile UX Testing!
!
• Webinars
• How to Integrate UX into an Agile Environment
http://info.userzoom.com/integrate-agile-ux.html?source=Website&llr=resources&medium=&olr=resources
Dean T. Barker, Sr. Director of User Experience at Optum
• How to Master UX Testing in an Agile Design Process
http://info.userzoom.com/how-to-master-ux-testing-in-an-agile-design-process-webinar.html?
source=Website&olr=resources&llr=resources
Jon Innes, ‘The Agile UX GURU’ at UX Innovation LLC
Jeff Sauro, ‘The UX Measurement MASTER’ at Measuring Usability
• Formative Usability Testing in Agile: Piloting New Techniques at Autodesk
http://info.userzoom.com/formative-usability-testing-webinar.html?
source=Website&olr=resources&llr=resources
Eunice Chang, Sr. Principal User Researcher at Autodesk
Olivia Williamson, Principal User Experience Designer at Autodesk
Continue the discussion using #UZWebinar
50. 50!
Additional Resources
3 Methods to Master Agile UX Testing!
!
• Articles
• Waterfall to Agile UX: How Autodesk Made the Switch
http://www.userzoom.com/agile-ux-research-and-testing/waterfall-to-agile-ux-how-autodesk-made-the-switch/
• How Shop Direct Improved their Conversion Rates with UserZoom
• http://www.userzoom.com/successstory/shop-direct/
• Dispelling 4 Common Agile UX Myths
http://www.userzoom.com/agile-ux-research-and-testing/dispelling-4-common-agile-ux-myths/
Jen Kirschniok, Digital Experience Expert UserZoom
• Agile & Remote Usability Testing: A Love Story
http://www.userzoom.com/agile-ux-research-and-testing/agile-remote-usability-testing-a-love-story/
• 12 Best Practices for UX in an Agile Environment, Part 1 and 2
http://www.uie.com/articles/best_practices/, https://www.uie.com/articles/best_practices_part2/
Jeff Patton, AgileProductDesign.com
• eBook
• The Essential Guide to Integrating User Experience and Usability Testing in Agile
http://info.userzoom.com/agile-user-experience-guide.html?source=website&olr=resources&llr=resources
Dean T. Barker, Sr. Director of User Experience at Optum
Jon Innes, ‘The Agile UX GURU’ at UX Innovation LLC
Jeff Sauro, ‘The UX Measurement MASTER’ at Measuring Usability
Eunice Chang, Sr. Principal User Researcher at Autodesk
Olivia Williamson, Principal User Experience Designer at Autodesk
52. 52!
Need more info?
Get answers about UserZoom. We are here to help. !
Talk with one of our knowledgeable specialists.!
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UserZoom
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San Jose, CA 95129
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Editor's Notes
- Engages the customer and listen to what they have to say
-
Agile Manifesto created by a group of software developers in 2001 who wanted to find a better way to create software
Waterfall – linear, sequential process of design, intense planning and documentation, more difficult to enact change, feedback occurs later in the development process,
- Testing at the end of development, too late to make significant changes to design
Agile – build software incrementally rather than all at once at the end
Projects are broken into delivering functionality called user stories and delivering them in short cycles called iterations (or sprints)
Evaluate quality at per sprint basis, be more responsive, be more flexibility
Allows for change
More flexible
Adapt to evolving business requirements
Allows for projects to adjust accordingly
Better risk management
Feedback from customers to better meet expectations
Improved quality
Frequent testing makes it easier to identify problems earlier
Critical bugs caught earlier
Increased collaboration
Collaboration between Developers, PM, Business Analysts, QA for better efficiency
Better visibility and transparency
Greater sense of ownership
Agile mainly focuses on the development and implementation
UI and usability overlooked
Address bigger picture with design spike
http://www.smashingmagazine.com/2012/11/design-spikes-fit-big-picture-ux-agile-development/
Design spike – time-boxed period used for exploration and research, a time when design team can address UX issues within the constraints of scrum
Can do both small and larger sample sizes with remote testing
No geographic constraints (not limited to the location of lab)
If using remote testing, can obtain insights in as little as a few hours
Sample UX agile metrics
Task completion, time on task, # of clicks, task difficulty
Automated reporting – obtain aggregated data with task success rates, time on task etc., already calculated
Establishing a benchmark when iterating on designs
- Currently seeing customers succeed using remote techniques in their agile environment, we’ll provide some use cases and examples later
Describe what it is and how it works
Can be used for first click testing on wireframes, prototypes
Can users quickly and easily find where to go to find the information they need?
Research shows that if users’ first click is correct, 87% will eventually complete the task successfully
Evaluate first impressions
First click testing – do users know where to click
Confidence – Are they confident they clicked on the right area? If they’re highly confident but clicked on the wrong area, then you have a problem
Impression – How do users feel about the design? Is it making the right impression? Is it consistent with your brand values?
Can show participants both versions or only one (between or within subjects design)
Case study: financial services company wanted to understand which product page design best display clickable links,
Tested 3 different versions using SSCT and obtain answers within a day
Case Study: blue chip software company who typically designs using PowerPoint mockups. Tested out the designs using a series of SSCT to evaluate and provide feedback on the design flow.
Also known as reversed card sorting, find items rather than grouping them and placing them into categories or a navigation structure
Information on a site typically have a hierarchical organization of topics and subtopics
Measure how effective the site structure is
Staples Example
It may not be possible to create or design subsequent page, but can build a ‘landing page’ or ‘gray page’. Have the message say that it’s outside of the scope of the task and click the browser back button to continue with the task
Case Study: Shop Direct (multi-brand retailer in the UK) – wanted to optimize the checkout process
Goal improve conversion and ease of use
Tested prototypes iteratively during agile development
Ran a series of remote unmoderated task-based studies testing 2 competing HTML prototypes
Collected task success, efficiency, satisfaction and behavioral metrics
Uncovered and resolved 54 usability issues prior to release, resulting in greater conversion
Research 1-2 sprints ahead, validate designs and identify issues early
Set up a parallel track for UX, gather information for upcoming iterations,
RITE – for formative testinginsightful, low risk, similar to traditional usability studies, don’t wait until the end of the study to examine findings and make improvements, once issues are discovered by a few users the team iterates on the design, Fix as you go
Average of 880,000 website visits a day to their store brands
Specifically annoyed with having to select
Research 1-2 sprints ahead, validate designs and identify issues early
Set up a parallel track for UX, gather information for upcoming iterations,
RITE – for formative testinginsightful, low risk, similar to traditional usability studies, don’t wait until the end of the study to examine findings and make improvements, once issues are discovered by a few users the team iterates on the design, Fix as you go
Customer council – Autodesk webinar, article
Developed an online customer council, post announcements, videos, surveys
Council had 50 -75 users to start
Recruit customers all over the world to participate
Had a council for each specific initiative
Recruited to each council based on specific need or interest
Committed to testing a new build
Keep them highly engaged