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Rethinking UX Research - Design4Drupal 2014 keynote presentation
The document discusses best practices for UX research to enhance website effectiveness, emphasizing the importance of balancing quantitative web analytics with qualitative usability testing. It suggests overcoming barriers to UX research, such as time constraints and management buy-in, by involving stakeholders early and focusing on quick wins. Additionally, it encourages empathy building and collaboration within teams while conducting tests to identify user issues and improve designs.
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Rethinking UX Research - Design4Drupal 2014 keynote presentation
- 1. Rethinking UX Research BestPractices for Evaluating and Improving Your Web Sites @cperfetti
- 4. Why UX research? DougDietz Principal Designer, GE Healthcare
- 7. What prevents yourteam from running UX research studies? Not enough time Not enough staffSlows the team down Little buy-in from management Unsure where to start Too scientific Unsure where to find users
- 9. MAKE A BUSINESSIMPACT
- 10. Involve stakeholders atthe beginning
- 12. It’s about quality,not quantity Your choice of research project matters Identify a champion Focus on quick wins
- 13. Review the webanalytics
- 14. Data sources • Visitortraffic and server logs • Conversion funnels • Search engine logs
- 21. 800,000 of Microsoft’s pageshave never been loaded from the server
- 22. Web analytics area great starting point Web analytics highlight potential problem areas Tell us what is happening on the site Don’t tell us why users behave in a certain way
- 23. Web analytics havelimitations
- 24. Balance quantitative withqualitative research
- 33.
- 34. A usability testinvolves putting your users in front of your product and observing what they do
- 35. Usability tests canbe done anywhere
- 38. Running a testsession • Greet the user • Explain to user how the test will work • Give the users tasks to complete • General Q&A • Debrief with observers
- 39. Look for indicatorsof user failure Back button Pogosticking Search FAQs
- 40. Tests can befast 5 Second Tests: Quick technique for measuring web site content pages • Takes less than 10 minutes to run • Measures if content pages quickly communicate their purpose
- 41. Sharing your picturesonline • You want to post pictures online from your last vacation • You are concerned that the upload process will be difficult • How confident are you that you can easily and quickly upload photos?
- 44. Sharing your picturesonline • You want to post pictures online from your last vacation • You are concerned that the upload process will be difficult • How confident are you that you can easily and quickly upload photos?
- 47. Sharing your picturesonline • You want to post pictures online from your last vacation • You are concerned that the upload process will be difficult • How confident are you that you can easily and quickly upload photos?
- 50.
- 51. Start with theproblem, not the solution
- 52. Ethnography It’s lean: Fast,cheap, and informal
- 53. • You arethe apprentice • Focus on the person • Focus on the present and past • Avoid leading questions • Ask open-ended questions Ethnography tips
- 54.
- 56. “We’re building awhat with what?”Heather O’Neill, Above the Fold http://www.abovethefolddesign.com/blog/2010/08/24/from-paper-to-prototype/
- 57.
- 61. WHAT IS THEEND GOAL?
- 62. Can we comeback tomorrow?
- 63. • Pick aproject that makes an impact • Start small • Conduct quick tests • Involve the entire team • Start today! Remember to ...
- 64.